Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

Search Marketing 301

Search Marketing Google Optimization Tips 301

Marketing Insider Group

MARCH 28, 2023

We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. As content marketing experts, we know what kind of articles drive traffic to and from your website. It breaks our hearts to see your marketing efforts go to waste with content that isn’t optimized for conversion. If you’re taking time or spending money to create content , you might as well make it worth your while.

Lead Scoring 210

Lead Scoring Lead Ranking High Quality Lead Case Study 210

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 230

Small Business Marketing Work Management Data Hygiene Practices 230

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.

Marketing Strategy 347

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 347

Marketing Insider Group

JANUARY 3, 2023

Does your business consistently share several types of marketing collateral? If not, you’re missing out on major opportunities for conversion. Sure, the product descriptions and prices on your website are important – but they’re not enough to convince prospects that you offer trustworthy, high-quality products and services. That’s where marketing collateral comes in.

Paid Search Agency 227

Paid Search Agency Case Studies Case Study Education 227

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

NOVEMBER 14, 2022

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder.

Lead Scoring 269

Lead Scoring Lead Ranking High Quality Lead Content 269

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Marketing Insider Group

FEBRUARY 1, 2022

Do you feel overwhelmed by the prospect of building a content strategy that covers all bases? Unsure about the real ROI on your current content marketing efforts? Stretched thin by the constant tasks required to keep publishing content? If you answered yes to any of these questions, you’re not alone — and it’s probably time to hire a content writing agency.

Paid Search Agency 143

Paid Search Agency Advertising Agencies Ad Agencies Content 143

Marketing Insider Group

DECEMBER 13, 2021

Smart content marketers know that great content strikes a balance between fresh and original and tried-and-true. In other words, be creative, but don’t reinvent the wheel every time. Content marketing templates help with this. They provide a solid framework that allows marketers to focus on their unique brand message and value proposition. There are tons of resources available online but, like anything else, not all templates are created equal.

Template 317

Template Planning Content Marketing Work Management 317

Marketing Insider Group

SEPTEMBER 20, 2021

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy just isn’t working?

Top of Funnel 292

Top of Funnel Lead Ranking Content Marketing Work Management 292

Marketing Insider Group

AUGUST 10, 2021

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. The first step in developing any marketing campaign is to determine its goal and this includes pinning down the action we want our audience to take.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.

Copywriting 354

Copywriting Work Management Marketing Management Service 354

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing s

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content.

Work Management 280

Work Management Marketing Management Examples Content Marketing 280

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Whether you’re entering an overseas market with a different culture and language or expanding into another city in your state, you need to nail local SEO, learn local peculiarities, and speak in a way that connects with your audience.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

FEBRUARY 18, 2021

The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have to adjust our strategies in order to hook our audience.

FAQ 360

FAQ Customer Satisfaction Internet Marketing Paid Search Agency 360

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise?

Marketing Agencies 2 341

Marketing Agencies 2 Content Paid Search Agency Interactive Marketing 341

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies.

Lead Scoring 300

Lead Scoring Lead Ranking Marketing Agencies 2 Content 300

Marketing Insider Group

JANUARY 12, 2021

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways.

Marketing & Strategy 291

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 291

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities.

Tips 307

Tips Co-Registration Microsite Pricing 307

Marketing Insider Group

DECEMBER 2, 2020

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix their challenges.

Intent Data 249

Intent Data Account Based Marketing ABM Intent 249

Marketing Insider Group

DECEMBER 1, 2020

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. This seven-day guide will take you through some straightforward steps to improve your SEO that could make a big difference to your ranking.

SEO 356

SEO Marketing Automation Services Marketing Agencies 2 Paid Search Agency 356

Marketing Insider Group

OCTOBER 22, 2020

Bad presentations are brutal. Unfortunately, we’ve all been there in some way, either as the presenter or as an audience member. Let’s paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you’re sweatin’ bullets, time has conveniently decided to slow down, and you’re still talking too fast!

Storytelling 363

Storytelling Class Linkedin Tactics 363

Marketing Insider Group

OCTOBER 20, 2020

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences. .

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. Considering that most of the content consumption occurring on our platform is being initiated by by a balanced mix Financial, IT , HR, Sales and Marketing professionals, seeing the sudden flurry of Legal activity r

Work Management 222

Work Management Content Marketing Management Paper 222

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.

Email Marketing 320

Email Marketing Campaigns Planning Segmentation 320

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter.

CMO 323

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 323

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales troughs?

Top of Funnel 252

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 252

Marketing Insider Group

JULY 28, 2020

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen. As part of that effort, I recently joined the Content Marketing Institute and Workfront on a webinar about Agile marketing , and, as happens so often, there were far more amazi

Planning 256

Planning FAQ Enterprise Management Work Management 256

Marketing Insider Group

JUNE 16, 2020

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human team behind the logo, and to build a genuine connection.

Video Marketing 295

Video Marketing Content Marketing Planning Youtube 295

Marketing Insider Group

JUNE 16, 2020

We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising? Call it information overload, the nearsightedness on the part of marketers, or anything else you want, the reality is, people hate ads. We’re all bombarded with ads in our daily lives with everything from bus stop ads and billboards to television commercials and digital advertising.

Advertisements 336

Advertisements Advertising Marketing Budget Business 336

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create.

Paid Search Agency 325

Paid Search Agency Advertising Agencies Content Marketing CMS Development 325

Marketing Insider Group

JUNE 15, 2020

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Of course, this is easier to accomplish (and we mean easier , not easy ) when you’re working with fully-permissioned, first-party data.

Marketing Report 293

Marketing Report Work Management Marketing Management Demand 293