Marketing Insider Group

OCTOBER 30, 2023

Everyone’s on social media these days, and it’s no surprise that more and more people are joining every year. Image Source: Oberlo Big platforms like Instagram, Facebook, Twitter, and TikTok let businesses talk to customers all over the world. By using these sites, your business can get noticed, interact with its audience, and create meaningful relationships.

Social Media 271

Social Media Examples Media Brand Identity 271

Marketing Insider Group

OCTOBER 30, 2023

Have you ever wondered what really makes a website stand out in the crowded online space? It’s not a fancy design, a big brand name, or even the platform you’re using. It’s your reputation. Imagine the internet as a big party, and the most-talked about guests are the ones who get noticed. Now, enter backlinks. They’re the conversations that make everyone turn their heads and listen.

Outreach 159

Outreach Tactics Marketing Proposals Lead Scoring 159

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing. But, you’ve come to the right place. Armed with the latest insights, the most effective strategies, and a deep understanding of the digital landscape, we’re sharing our knowledge and expertise with

Social Media 220

Social Media Social Marketing Planning Media 220

Marketing Insider Group

AUGUST 7, 2023

We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof?

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

MAY 31, 2023

In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. But these benefits only come to light when your audience can easily find you in the crowded digital marketplace. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic is foundational to gaining visibility, enhancing engage

Traffic 276

Traffic Organization Practices Marketing Websites 276

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their business goals Publishing 2 new weekly blog posts Building a link strategy through guest posts Hosting and publishing sales and executive team webinars and

Advertising Agencies 231

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 231

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website’s traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web.

Traffic 342

Traffic Paid Search Agency Research Marketing Websites 342

Marketing Insider Group

APRIL 10, 2023

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths.

PPC 281

PPC Paid Content eCommerce Allocation 281

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. If you look to famous brands for guidance you’ll see conflicting answers at almost every turn.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Marketing Insider Group

MARCH 1, 2023

Artificial intelligence (AI) has changed how we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there’s some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, let’s look at how to make sure the output from generative AI is more human.

Marketing AI 296

Marketing AI Generation Content Classified Ads 296

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

JANUARY 23, 2023

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target a

B2B Thought Leadership 273

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 273

Marketing Insider Group

JANUARY 16, 2023

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource.

CMS Development 172

CMS Development Marketing Websites Paid Search Agency Planning 172

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

DECEMBER 5, 2022

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.

Traffic 302

Traffic Copywriting Click Rate Trigger Marketing 302

Marketing Insider Group

NOVEMBER 30, 2022

80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing. 1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience.

Trends 167

Trends Personalization Marketing AI SWOT 167

Marketing Insider Group

NOVEMBER 30, 2022

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. In the B2B world, Buyers feel like they don’t need your product as much as you think they do.

Promotion 351

Promotion Gartner Storytelling Lead Scoring 351

Marketing Insider Group

NOVEMBER 28, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams. RevBoss designs solutions built on best practices but unique to the needs of every client they serve: “Everything we do is bespoke for each client,” says Evan Leek, RevBoss’s VP of Marketing.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

NOVEMBER 28, 2022

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee your content is optimized for conversion? There’s several marketing techniques that will help enhance the quality of your content and land your blog post on the first page of search engines.

Optimization 227

Optimization Content Marketing Content SERP 227

Marketing Insider Group

JANUARY 3, 2022

Enterprise SEO is finally getting the attention it deserves. For a long time, the world’s biggest companies kept their ad spends high and stayed somewhat stuck in the Mad-Men era of traditional ad campaigns. Thanks to their already-established huge brand presences, in many cases this continued to work just fine. For a while, anyway. There’s no denying that today every brand — no matter how big — needs to get on board with content marketing and, more specifically, a strong enterprise SEO strategy

Enterprise Management 235

Enterprise Management SEO Lead Ranking Lead Scoring 235

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

NOVEMBER 17, 2021

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Marketing Insider Group

OCTOBER 6, 2021

Demand for software-as-a-service (SaaS) is growing at a rapid pace with no sign of slowing down. As the industry grows to meet this demand, SEO for SaaS is becoming more important than ever for companies that want to remain visible and competitive in their space. Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online.

Top of Funnel 61

Top of Funnel Lead Scoring Lead Ranking SEO 61

Marketing Insider Group

OCTOBER 4, 2021

Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. (NEWS! Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories. Just as they continue to see consistent coverage of politics, business, local news, sports and weather on whatever digital news publication you read or watch today.

Content 314

Content Keywords Intent Planning 314

Marketing Insider Group

JULY 18, 2021

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people.

Social Media 363

Social Media Paid Search Agency Companies Media 363

Marketing Insider Group

JUNE 23, 2021

When you are looking for specific information on a new topic, you can always do some reading. However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. You probably do this yourself. That is why having a successful video production strategy is so important in your brand storytelling.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Marketing Insider Group

MAY 13, 2021

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.

Personalization 302

Personalization Brand Identity Branding Custom Publishing 302

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Use this guide to assess your company’s current marketing practices and discover the marketing methods you may want to introduce in this year’s plan.

Marketing Budget Creation 333

Marketing Budget Creation Marketing Budget Planning Budget Programs 333

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. When seeking out a partner, you may think a local firm is the best option. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Marketing Insider Group

JANUARY 21, 2021

Your employees are your most valuable assets. That’s true for the value they bring, the work they do, and the relationships they build. They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors.

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue.

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363