3 Examples to Help You Understand the Power of Predictive Marketing


There has been an explosion of interest in predictive marketing and using machine learning to build models to predict

Customer Marketing: The Opportunity Most Marketers Miss


Who is marketing to your customers, or installed base? Or your competition? Your competition will certainly be marketing but

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Predictive Lead Scoring at Marketing Nation Roadshow 2014


Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not,

Better Together: Lattice Engines Enters Agreement to be Acquired by Dun & Bradstreet


I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

#MKTGnerd Alert: Meet The Winners


It’s been said that right now is the most fun time to be in marketing. We have the

How to Target Outbound Sales at Scale With Persona-Based Sequencing


Here at Lattice Engines, identifying and targeting personas plays a big part in our SDRs’ outbound sales process. Persona-based selling helps us create messaging that resonates with our target customers, generates high meeting volume, and secures quality conversations that close

5 Steps to Sales and Marketing Alignment for ABM Success


Whether “sales isn’t converting enough leads” or marketing is “sending sales junk leads,” chances are that the reality of your sales and marketing misalignment falls somewhere in the middle.

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More Effective Targeting With Intent Data In SDR Workflow


What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result

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Why The Time is Ripe for Predictive Marketing


The Rise of Predictive Marketing Predictive marketing works by taking all the data in the world – from both internal

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Account-Based Events: Secrets to Success


Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy

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How We Align Linkedin Advertising With Sales Outreach In Our ABM Strategy


In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

How We Improved Our ABM Results by Giving Our SDRs Superpowers


An account-based marketing (ABM) approach has been essential here at LatticeEngines for effectively connecting with, engaging and penetrating accounts.

Change Management in Marketing: Process, People and Tech


We recently released The CMO’s Guide To Tech, our epic collaboration with Craig Rosenberg

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Not All Predictive Models are Created Equal


Two key ingredients are required for efficient, highly predictive models – data and analytics. While the data is crucial,

3 Types of Must-Have Sales Enablement Content


Here is a list of must have sales enablement content to get you help turn your sales team into superheroes

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No MQL Left Behind – Alignment Tips & Tactics for a Smooth Handoff to Sales


Our precious, precious, MQLs. We hunt them down, we nurture them up, and, finally, we pass them over

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Bring Sales And Marketing Together To Create Sales Playbooks


Sales playbooks are the epitome of marketing and sales alignment. Sales playbooks are a compilation of

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Account-Based Marketing: The Missed Opportunity?


For years, B2B marketing tactics have focused largely on individuals, as the majority of channels such as email,

Improving Data Quality: Safety in Numbers


In many ways, data is the lifeblood of a B2B organization. In particular, both Sales and Marketing invest

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Making the Case for Predictive Marketing and Sales


Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr.

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Demystifying B2B Customer Data Platforms


Without a doubt, the Customer Data Platform (CDP) market is real and here to stay. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Lead Management: 5 Must-See Resources


The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to

How To Make Lead Scores Relevant For Your Sales Team Again


Does this sound familiar? You rolled out your marketing automation program over the past two years, aligned with your sales

What Happens After You Score Your Leads


You Scored, Now What? Many companies begin their predictive marketing journey by starting with predictive lead scoring, as a

How to Get Through to CMOs


With the rise of marketing technology, more and more companies are looking to get into the

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Live from #EE13: We Found A Whole Bunch of #MKTGnerds!


It’s time to embrace your inner #MKTGnerd. Eloqua Experience kicked off with a bang yesterday and we were

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Sales Revenue Growth: Why Accelerating Sales isn’t the Answer


Most often the idea of revenue growth gets tied up with somehow accelerating the sales process. I’d like to suggest

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Why The VP Of Sales Should Care About Marketing and Sales Alignment


What Is Marketing and Sales Alignment? Many people think marketing and sales alignment means putting people in

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Five Ways to Make Better Use of Your Data


Many marketers struggle with data management. The data could be unclean, missing information, inaccurate and otherwise unstructured.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Preparing your Enterprise for AI: Lessons from predicting sales for B2B


Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g.,

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