Lattice

Making the Case for Predictive Marketing and Sales

Lattice

Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr.

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Leader in AI, Strong Performer in ABM

Lattice

Lattice recently earned a Strong Performer rating in The Forrester New Wave™: ABM Platforms, Q2 2018. Learn what Forrester had to say

Preparing your Enterprise for AI: Lessons from predicting sales for B2B

Lattice

Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g.,

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How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics

Lattice

In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

Why We Wrote the Book on AI and ABM

Lattice

Learn how marketers can supercharge sales and marketing through artificial intelligence, predictive technologies and account-based strategies

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Drive Revenue Success with Scalable ABM Programs: Masergy x Lattice

Lattice

At SiriusDecisions Summit 2018, Masergy was presented with ABM Program of the Year award. Lattice is proud to be a part of Masergy’s ABM journey

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Lattice x Marketo Accelerate

Lattice

Lattice Engines proudly joins the Marketo Accelerate partner ecosystem, which is the industry’s first MarTech partner accelerator

ABM @ Scale: Meet Lattice Atlas

Lattice

The Lattice Atlas release marks the next big leap for marketers looking to scale their ABM programs from 50 to 50,000 accounts

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Account-Based Marketing at Scale

Lattice

ABM practitioners have not had a packaged solution that meets the criteria laid out above.until now. Learn more about Lattice Atlas, the industry’s first platform for driving ABM at scale

The Importance of Personalization in Account-Based Programs

Lattice

Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program

One Company | One City | One Lattice

Lattice

Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week.

Hack the Journey: Use AI and Data to Accelerate ABM

Lattice

An all-star panel of female marketers discussed the importance of ABM and how they’re making an impact on their organizations using account-centric strategies and tactics

Making Smart Choices for your Technology Stack

Lattice

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Customer Marketing Ideas: Cate Vanasse of Egencia

Lattice

We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews

Customer Marketing Ideas: Amy Bills of Blackbaud

Lattice

“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the

Learn How to Use AI and Data to Accelerate ABM

Lattice

Join us at the Hack the Journey Breakfast sponsored by Lattice Engines, and Dun & Bradstreet to hear business leaders share real-world examples of how they’ve achieved success and driven revenue funnel with ABM

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Data-driven Marketing: Where Has All the Storytelling Gone?

Lattice

Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Maybe your grandmother told you stories about how she learned to cook the family recipes, and thus started your lifetime obsession with food?

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Predictive Marketing: What Really Matters

Lattice

Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto.

Fix your Funnel with Predictive Marketing and Sales

Lattice

While it may be hard to believe, Q4 is just around the corner. And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop.

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Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel

Lattice

How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog. All jokes aside, get ready for account-based marketing to explode.

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The Most Important Metric for Predictive Marketers

Lattice

A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?”. We received a deluge of feedback in response asking me to explain what I meant.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Succeed with an AI Implementation

Lattice

Lattice has come up with a few key ways to ensure our customers have successful AI implementations

Achieving Escape Velocity: Why We Raised our Latest Round

Lattice

Predicting buyer behavior has always been marketing’s holy grail. If you can predict who will buy your product

Combining Storytelling and Science to Create Real Revenue

Lattice

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven.

What I learned at #GrowthWithAI

Lattice

Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc. There were a few key points I took away from the different speaker presentations and follow-on discussions

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Jumpstart your Pipeline with Predictive Analytics

Lattice

Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach

The Next Generation Platform for Account-Based Everything is Here!

Lattice

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win.

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The Keys to Being an Awesome Sponsor at #SDSummit

Lattice

Well, there we have it. Another amazing SiriusDecisions Summit is in the books! It was the 10th year in fact

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Get the Inside Scoop on Account-Based Everything

Lattice

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Unlock Growth with AI and Data - Boston

Lattice

As 2018 approaches, sales and marketing teams are no doubt considering what initiatives they might take on to capture escalating growth targets in the New Year. That’s why we’re excited to announce our first ever Revenue Acceleration Breakfast at the Mandarin Oriental in Boston on September 14, 2017

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How to Get Real ROI from Predictive Marketing and Sales

Lattice

Predictive marketing and selling can provide an enormous upside for enterprises.

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Customer Marketing Ideas: Sasa Zelenovic of Acquia

Lattice

At Lattice, we believe there’s a hidden opportunity to actively market to existing customers. For some reason, so many companies

Transform Your Revenue Engine with AI

Lattice

Learn how Lattice's AI platform is transforming how companies like Verizon Enterprise Solutions drive their revenue engines

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where an how to add it throughout the sales process!