Why We Wrote the Book on AI and ABM


Learn how marketers can supercharge sales and marketing through artificial intelligence, predictive technologies and account-based strategies

Sales 100

Drive Revenue Success with Scalable ABM Programs: Masergy x Lattice


At SiriusDecisions Summit 2018, Masergy was presented with ABM Program of the Year award. Lattice is proud to be a part of Masergy’s ABM journey


Making the Case for Predictive Marketing and Sales


Many companies out there are asking, what can predictive do for me? A recent webinar with SiriusDecisions Sr. Research Director Kerry Cunningham, Infer Sr.

Case 230

How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics


In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

The Importance of Personalization in Account-Based Programs


Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program

Preparing your Enterprise for AI: Lessons from predicting sales for B2B


Artificial Intelligence (AI) lurks behind consumer applications, often without the end-user’s knowledge. From identifying images to recommending friends to serving the right ad, web-scale data has rendered many old algorithms (e.g.,

SMB 207

In the Land of AI, Context is King


The world is going full-on AI. In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The same has been happening in the B2B world.

Amazon 204

Hack the Journey: Use AI and Data to Accelerate ABM


An all-star panel of female marketers discussed the importance of ABM and how they’re making an impact on their organizations using account-centric strategies and tactics

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Learn How to Use AI and Data to Accelerate ABM


Join us at the Hack the Journey Breakfast sponsored by Lattice Engines, and Dun & Bradstreet to hear business leaders share real-world examples of how they’ve achieved success and driven revenue funnel with ABM

Funnel 100

Making Smart Choices for your Technology Stack


The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations

One Company | One City | One Lattice


Here’s an idea: Take all Lattice employees at each office location (we have five) and bring them together in one city to kick-off 2016 with inspirational content, fun events and one hell of a week.

Customer Marketing Ideas: Cate Vanasse of Egencia


We’re deep into our series of Q&As with leading practitioners in the customer marketing space. If you’ve missed our interviews

Customer Marketing Ideas: Amy Bills of Blackbaud


“It’s Evolved Marketing” Customer success and customer advocacy go hand in hand. We been syncing up with some of the

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Data-driven Marketing: Where Has All the Storytelling Gone?


Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Maybe your grandmother told you stories about how she learned to cook the family recipes, and thus started your lifetime obsession with food?

Fix your Funnel with Predictive Marketing and Sales


While it may be hard to believe, Q4 is just around the corner. And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop.

Funnel 158

Predictive Marketing: What Really Matters


Predictive Analytics, Predictive Marketing, Predictive Intelligence, Big Data, Intent Data and it goes on…. All of these terms are being thrown around the marketing community with gusto.

How to Succeed with an AI Implementation


Lattice has come up with a few key ways to ensure our customers have successful AI implementations

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Jumpstart your Pipeline with Predictive Analytics


Bain & Company believe that with predictive, sales and marketing teams are able to determine the right customers to go after, segment them to create targeted messaging that resonates, and then prioritize outreach

Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel


How do you know two B2B marketers are talking about account-based marketing? Their lips are moving. – Joe Chernov of InsightSquared via the Engagio blog. All jokes aside, get ready for account-based marketing to explode.

Funnel 173

What I learned at #GrowthWithAI


Last week, Lattice and Dun and Bradstreet hosted a breakfast with B2B sales and marketing innovators from companies like Sirius Decisions, Adobe, Dell EMC, Thomson Reuters, Liberty Mutual, Akamai, etc. There were a few key points I took away from the different speaker presentations and follow-on discussions

The Most Important Metric for Predictive Marketers


A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?”. We received a deluge of feedback in response asking me to explain what I meant.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Unlock Growth with AI and Data - Boston


As 2018 approaches, sales and marketing teams are no doubt considering what initiatives they might take on to capture escalating growth targets in the New Year. That’s why we’re excited to announce our first ever Revenue Acceleration Breakfast at the Mandarin Oriental in Boston on September 14, 2017

Target 109

Achieving Escape Velocity: Why We Raised our Latest Round


Predicting buyer behavior has always been marketing’s holy grail. If you can predict who will buy your product

Transform Your Revenue Engine with AI


Learn how Lattice's AI platform is transforming how companies like Verizon Enterprise Solutions drive their revenue engines

Combining Storytelling and Science to Create Real Revenue


As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The Next Generation Platform for Account-Based Everything is Here!


The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win.

SMB 151

The Keys to Being an Awesome Sponsor at #SDSummit


Well, there we have it. Another amazing SiriusDecisions Summit is in the books! It was the 10th year in fact


Get the Inside Scoop on Account-Based Everything


Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE).

Customer Marketing Ideas: Sasa Zelenovic of Acquia


At Lattice, we believe there’s a hidden opportunity to actively market to existing customers. For some reason, so many companies

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How to Get Real ROI from Predictive Marketing and Sales


Predictive marketing and selling can provide an enormous upside for enterprises.

ROI 158

Security Never Takes a Holiday


We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help


How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. But marketing and sales may not be aligned on the same path to get to that end.

The Lattice Data Cloud in Action


One of the items our salespeople always discuss with customers and prospects is our Lattice Data Cloud. We have

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.