Kaon

Generating the Spark for Memorable Virtual Experiences

Kaon

By Howard Stern, Mixed Reality Experience Strategist at Kaon Interactive. More now than ever marketers are competing for the eyes of their customers.

How Marketers Should Measure Digital Engagement

Kaon

By Joshua Smith, CTO & Co-Founder, Kaon Interactive. Marketers have been collecting data on their digital marketing initiatives ever since the web became a mainstream marketing platform. The vast majority of this kind of “analytics” relates to user actions and behavior (i.e.

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Now is the Time for Digital Transformation

Kaon

Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

Virtual Spaces: How to Create, Connect, Navigate and Experience

Kaon

Even before the COVID-19 pandemic, innovative and forward-looking industry leaders in event planning, mixed reality, marketing, retail, and more were exploring the concept of virtual spaces.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Marketers Can Bridge Innovation and Business

Kaon

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side.

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.

Weathering Market(ing) Uncertainty

Kaon

Sustaining Predictable Revenue and Customer Engagement. Several economists and analysts are forecasting significant global macroeconomic impacts of the Coronavirus pandemic. The UN is estimating economic costs of $1 trillion in 2020. The BBC reports that an intensified, sustained outbreak of the Coronavirus could halve global market growth this year.

Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Industry 4.0 is a major disruptor of manufacturing. Smart factories will use digital intelligence in real-time to optimize the manufacturing and supply chain processes. Automation and access to ever-increasing amounts of data have sped up the rate of production as well as the diversity of product.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales.

Thermo Fisher Scientific’s 3D, Interactive Application Achieves 50% Inbound Close Rate

Kaon

Thermo Fisher Scientific faced several challenges when demonstrating the Invitrogen Attune NxT Flow Cytometer, a complex, combined instrument and software solution.

Diving into Digital Transformation

Kaon

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars.

Make Every AR Experience Magical with These Best Practices

Kaon

Kaon AR ® (augmented reality) is designed to be intuitive and easy to use on any mobile device compatible with Apple’s ARKit or Google’s ARCore (newer Apple or Android devices running the latest versions of the mobile operating systems).

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How Ciena Used Interactive Marketing to Double Global Usage of its Mobile App

Kaon

Augmented and virtual reality allows products to be displayed within 3D environment. There are a lot of ways technology can solve a problem – whether it’s in our everyday lives or in business.

CenturyLink Demonstrates Effectiveness of Virtual Reality Technology in B2B

Kaon

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Originally published on the VR/AR Association (VRARA) blog, July 1, 2019. Through successful partnership with Kaon Interactive at recent tradeshows, CenturyLink was able to generate a 400% increase in event booth engagement versus the previous year – within a smaller, more cost-effective booth space.

Changing the Way Laboratory Devices are Purchased and Sold, Using 3D Interactive Technology to Configure and Visualize Labs of the Future

Kaon

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Using the power of 3D modeling, augmented reality and virtual reality, this tool personalizes the lab product buying process, like never before, as future evolutions of laboratories unfold with stunning realism.

Tech Insights from our CTO: Was Magic Leap’s AR Headset A Big Enough Leap?

Kaon

Denny Luan. The much-anticipated Magic Leap One augmented reality headset finally made its (limited) retail debut almost two weeks ago today. With all of the buzz around this “leap” in AR technology, we have one question. What is the use case for our enterprise-level clients?

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Kaon Adds 11 Major Accounts to Its Enterprise Client Roster, Proving AR & VR Are Ready for B2B Marketing

Kaon

Originally p ublished on LinkedIn, July 31, 2018. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution.

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

How B2B Marketers Can Future-Proof Their Augmented Reality Investments

Kaon

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts.

Augmented Reality: What Is It and Why Do B2B Marketers Need It?

Kaon

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. And now we are about to be driven by immersive experiences.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Top 5 Blog Posts of 2017

Kaon

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.

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Press Release: Google and Kaon Collaborate, Increasing AR User Adoption in the Enterprise with Immersive Experiences Built on ARCore

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally.

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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Press Release: 3D Augmented Reality Scenes – the Next Frontier of AR for the Enterprise

Kaon

Watch Kaon President & CEO Gavin Finn debut Kaon 3D AR Scenes on stage at the most recent AR in Action Industry Summit at MIT. photo credit: Dave Rezendes.

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Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

RSVP for Our Chicago Marketing Innovation Seminar (Nov. 17th)

Kaon

Click Here to Register! Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization.

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Kaon AR® / Kaon VR® Video Presented on the Main Stage at Google I/O

Kaon

Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®. Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.