Kaon

Why Augmented Reality and Virtual Reality Will be Important for Your Business

Kaon

Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017. Got a product your customer wants to try out (virtually) first? This technology makes that possible.

Kaon Demos Augmented Reality and Virtual Reality at VRARA Boston Event

Kaon

Last week, Kaon Interactive participated in the VR/AR Association Boston Chapter (VRARA) Midsummer Event at Cambridge’s newest incubator and co-working community Alley Cambridge , powered by Verizon. Kaon President and CEO Gavin Finn and CTO and Founder Joshua Smith provided demos of the industry-leading Kaon AR® and Kaon VR® for the enterprise. Click to view slideshow.

Top 5 Blog Posts of 2017

Kaon

It is always interesting at the end of the year to look back to see what advancements we made, what topics trended, what new technology impacted our lives and our jobs, and what changed from the beginning of the year to the end and from last year to this year.

Press Release: Kaon Interactive’s Virtual and Augmented Reality B2B Solutions Launch on the ASUS ZenFone AR

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®. The ZenFone AR is the world’s first smartphone equipped with Google’s augmented reality (AR) and virtual reality (VR) technologies, Tango and Daydream.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Experience 3D Augmented Reality/Virtual Reality Demos at EXHIBITORLIVE! 2017

Kaon

Create authentic AR and VR experiences that are relevant to real-world B2B environments.

How To: Build loyalty through customer engagement

Kaon

Gavin Finn, President and CEO, Kaon Interactive , presents three ways to better engage your customers. As B2B customers’ purchasing choices have expanded, their expectations have increased, and brand loyalty has sharply declined.

Kaon 3D Provides More Flexibility for Cisco

Kaon

When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows.

Kaon AR® / Kaon VR® Video Presented on the Main Stage at Google I/O

Kaon

Check out this short video highlighting Kaon AR® and Kaon VR® capabilities as part of our High Velocity Marketing Platform ®. Want to learn more about how Kaon AR® and Kaon VR® can accelerate your marketing and sales efforts? Visit our website and contact us for a demo today!

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Hubspot Inbound Conference Recap 2 of 9

Kaon

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Dr. Carmen Simon is a cognitive scientist, who has applied the latest neuroscience research finds to develop why audiences naturally forget most of the content you create.

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ).

Press Release: Kaon to be Apple Launch Partner for 3D AR, Showing Interactive 3D Products in Enterprise Environments

Kaon

Kaon Interactive Takes Sales & Marketing Applications to the Next Level with 3D Augmented Reality. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that its augmented reality (AR) solution, Kaon AR ® , is now available on over 340 million Apple devices.

Ignite Your Trade Show Success in 2016

Kaon

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition.

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? What key value do we deliver that sets us apart from the competition?

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Kaon Interactive Named Finalist in SBANE New England Innovation Awards

Kaon

The Smaller Business Association of New England (SBANE), sponsor of the New England Innovation Awards since its inception in 1986, proudly announces Kaon Interactive as a 2016 Finalist. Kaon Interactive was selected from 188 innovative organizations to compete in the final phase of this competition.

Hubspot Inbound Conference Recap 3 of 9

Kaon

Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications. The primary responsibility of PR is to create awareness of the brand and establish trust, establish the beginnings of the relationship with the audience. Awareness equals audience.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect.

All Purchase Decisions Are Made By People

Kaon

According to a paper by Gavin Finn, president & CEO of Kaon Interactive , posted by Chief Marketer, B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences, along with the increasingly rapid pace of technological change. To understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena, the paper identifies primary sentiments of populations in many markets.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

3 Essential Ingredients For Your Engaging Sales Presentation

Kaon

Original article published on Sales Initiative. According to Business Insider, when we speak, we have about 60 seconds to capture our audience’s attention, establish credibility, and motivate them to listen.

Software Advice Asks Kaon CEO How to Improve Sales and Marketing Strategy Through Effective Brand Guidelines

Kaon

Improve Your Sales and Marketing Strategy Through Effective Brand Guidelines. by: Andrew Friedenthal | originally published by Software Advice , a Gartner company, on November 8, 2017.

Create Once, Use Everywhere

Kaon

Imagine creating an app once and from that moment it always works without having to worry about software updates crashing your application?

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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Stop presenting- Start engaging!

Kaon

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that.

Hubspot Inbound Conference Recap 4 of 9

Kaon

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions.

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight.

Hubspot Inbound Conference 6 of 9

Kaon

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Marketing Moves to Center Stage

Kaon

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success.

Smartphones Are Changing the Game for the Enterprise…

Kaon

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Then, read this article written by our President and CEO Gavin Finn in last month’s technology issue of Brand Quarterly for more proof points. Reality Check: How Smartphones Will Change The Mixed Reality Game For The Enterprise. September 5, 2017 — by Gavin Finn | published by Brand Quarterly.

Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice

Kaon

We now live in a moment of profound change. In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. The common thread? Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle.

Kaon Exhibits at the 68th AACC Annual Scientific Meeting & Clinical Lab Expo

Kaon

Philadelphia, Pennsylvania – As the leading event for laboratory medicine worldwide, the 68th AACC Annual Scientific Meeting & Clinical Lab Expo is the place where breakthrough innovations in clinical testing and patient care are introduced to the healthcare world. It also provides attendees with an exceptional opportunity to: Learn about cutting edge diagnostic technology and more than 200 new products.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model?

Hubspot Inbound Conference 5 of 9

Kaon

The Power of Two: How to Leverage Relationships to Triple Your Lead Flow (for Free!) by Lisa Toner of Hubspot. “When spider webs unite, they can tie up a lion.” ” Why is marketing trying to do it all on their own?

Face-to-Face Selling Is Still Effective

Kaon

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience.

B2B Marketing: Virtual display saves money and increases engagement for complex solution

Kaon

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.