Influitive b2b

15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive b2b

Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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How Sujan Patel Writes Six Top-Ranking Blogs Every Week

Influitive b2b

As a content marketer, everything you do revolves around producing the best content as quickly as possible. However, in a world where competition for views is high, how can you strike a balance between quality and quantity? Sujan Patel, author, blogger, public speaker and co-founder of multiple startups including Mailshake and Narrow, has an answer.

How To Reinvigorate Your AdvocateHub With The Multi-Channel Model

Influitive b2b

As an Influitive customer, you get access to one of the most engaging and resource-rich communities in the advocate marketing world—we call it “Influitive VIP.” And if you’ve been in VIP recently, you probably noticed it looks a little different. Not only does our AdvocateHub look better, but this new approach is also more strategic.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Your Step-by-Step Guide to Creating Reports that Prove Advocate Marketing ROI

Influitive b2b

As an advocate marketer, you’re probably used to having the value of your program questioned. Isn’t it more of a nice-to-have than a need-to-have?” What exactly is the ROI of engaging customer advocates?” “Why Why should we devote our budget to this over other marketing programs?” These doubts are exactly why it is so vital for.

Meet Your 2017 Advocamp Speakers

Influitive b2b

We looked far and wide to find the most in-demand speakers to take the stage this year at Advocamp in San Francisco December 6-8th. Advocamp is a global business gathering focused on one transformational idea: that the future belongs to companies that develop and mobilize advocates. This carefully curated group of 50+ cutting edge speakers consists. Advocamp

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. His main goal: illustrate the sheer power of fanatic, loyal advocates.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

5 Advocate Marketing Success Stories All B2B Brands Can Copy

Influitive b2b

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation.

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

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I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

Spotlight: Meet Some Of The Kick-Ass Women Speakers Of Advocamp

Influitive b2b

As we get closer to Advocamp 2017 (this Dec. 6-8 in San Francisco), the excitement is building around our amazing lineup of presenters. Advocamp is the biggest customer experience, engagement & advocacy event of the year, uniting hundreds of marketing, sales, and CS leaders from across the world. We’re thrilled to highlight some of the.

How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement By 58%

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As an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful. We’re very lucky to have established a large, global community of Cisco certified professionals who are passionate about our products and lifelong learning since we launched our training and certifications program in 1993. For example, our.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Infographic: Why Your B2B Online Community Needs Advocacy

Influitive b2b

Are branded communities living up to organizational expectations? Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts. However, all that is changing. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are.

What To Do When Your Advocate Marketer Leaves Your Company

Influitive b2b

I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer and Advocacy, at Influitive. He’s the mastermind behind our incredible advocate marketing program, Influitive VIP. Truman’s got a pretty long list of accomplishments under his belt, like driving 1,000 customer referrals in a year, running highly effective ABM campaigns.

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If

9 Stellar Referral Program Examples

Influitive b2b

Referrals are an important part of a healthy B2B sales pipeline. According to LinkedIn, 84% of B2B decision makers start the buying process off with a referral.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention.

Dear Marketing Conferences: Here Are 10 Things We Hate About You

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We’ve all been there. You walk into a marketing conference, full of excitement and hope. Oh the things you’ll learn! The free swag! The takeaways that‘ll dazzle your coworkers back at the office! But then as the day rolls on, you’re inundated by countless boring slideshows, sales pitches galore, and booth workers who are a. Advocamp

8 Lessons Learned in Building and Scaling Customer Advocacy Programs

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Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in education through forums, events, and digital networking. With those kinds of numbers, you’d be crazy not to incorporate word-of-mouth marketing into your marketing mix. Bridget Heaton, Schoology’s Social and Advocacy Manager, knew a good opportunity when she saw

The Perfect Customer Marketer Job Description

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Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Relationship Between Customer Engagement, Loyalty And Revenue

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Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened

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What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team?

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017

Influitive b2b

These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.

Which Is Right For You: Influencer Marketing Or Advocate Marketing?

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Lots of companies ask influential outsiders to advocate on their behalf, with the hopes that it will grow their reach and generate new leads in a (seemingly) organic way. And it makes sense in these digitally-connected times. People often seek the opinions of their peers online before they make a purchase (including B2B buyers). However, influencer.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

10 Advocate Marketing Success Stories Every B2B Brand Can Learn From

Influitive b2b

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). These awards are given to those marketers who are harnessing the power of their advocates through engaging, creative and effective marketing campaigns to fuel growth and change the way their company does business. Below, we’re featuring.

How To Train Your Employees To Be Brand Ambassadors

Influitive b2b

When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.

Navigating The Twists And Turns Of The CMO Career Path

Influitive b2b

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. It now requires a range of skills, including: Strategic thinking Organizational alignment to deliver better customer experiences Data-driven decision-making This shift has also changed.

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New Report: Improve The B2B Buying Process With Social Proof Marketing

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In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The 7 Building Blocks Of High Impact Advocate Marketing Campaigns

Influitive b2b

I’m going to let you in on a little secret that the most successful advocate marketers have in common: instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by campaigns in the context of your AdvocateHub advocate.

Advocamp 2017 Day 3 Recap – Granola And Goodbyes

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After a late night jamboree at the Advocamp After Dark Party, campers crawled out of their tents and headed to the final day of Advocamp. Congratulations are in order for the 2017 Best Advocate Marketing Award (BAMMIES) winners, who were crowned at the After Dark Party. You can see the complete list of winners here. Advocamp advocacy advocacy marketing advocate advocate marketing advocate marketing program content marketing customer engagement customer experience customer marketing

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

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Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.

The Art Of Asking For A Customer Reference

Influitive b2b

The scenario: it’s nearing the end of the quarter, and your sales team is within reach of their number. Evaluations are done, sales reps are in closing mode, and all that stands in the way of a killer three months are a few customer references. Panic time? Of course not. Asking for a customer reference.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.