Influitive b2b

4 Ways to Boost Advocate Motivation Through A Rewards Program

Influitive b2b

Want to keep your best advocates motivated to engage with your community and promote your brand? The incentives you offer in your advocate community are vital to keeping motivation high. But not all rewards are created equal. Generic gift cards aren’t always the answer. Rather, you need meaningful and memorable rewards to recognize your advocates. Advocate Marketing 101 Rewards and Recognition

Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey

Influitive b2b

B2B buyers continuously seek proof from their peers when making buying decisions. In fact, according to SiriusDecisions 67% of the buyer’s journey is done digitally before contacting a sales rep. So how can B2B brands influence this process? The key is to mobilize your customer advocates to share their positive experiences with prospects. The infographic. The post Infographic: How Customer-Powered Marketing Simplifies The Buyer Journey appeared first on Influitive.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive b2b

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

5 Reasons Why Your Business Needs A Customer Advisory Board

Influitive b2b

Marketers are giving a lot of attention of late to the topic of customer engagement. Indeed, optimizing interactions with top clients and maximizing ROI from customer programs seem to be a universal desire for companies. The more challenging aspect of achieving these outcomes seems to be how marketers are supposed to do so. In my. The post 5 Reasons Why Your Business Needs A Customer Advisory Board appeared first on Influitive.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

Influitive b2b

ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep.

Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

Influitive b2b

We’re living in the experience economy, where consumer preferences are shifting from material things to experiences. In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. Today, we’ll focus on one specific aspect of live. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!) appeared first on Influitive.

Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey

Influitive b2b

Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth. Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated companies are looking from the outside in, starting with the customer’s experience and desired outcomes and working.

Customer-Powered Sales: 3 Top Tactics for Using Advocates To Build Trust With B2B Prospects

Influitive b2b

When evaluating new products, B2B buyers don’t want to speak with sales reps. After all, why should prospective buyers trust someone whose greatest motivation is likely to be hitting their monthly sales quota? That is why prospects may ignore attempts you make to build a relationship over the phone or via email. Instead, they seek.

Trust 138

Customer-Powered Product Development: How to Create Better Products & Increase Demand

Influitive b2b

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. But there’s a more.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Advanced Advocacy Tactics From A Two-Time BAMMIE Award Winner

Influitive b2b

What could your team accomplish with an extra few hours in your week? You could finally get around to that project you’ve been wanting to start, or launch a new initiative to help hit your targets more efficiently. Now think about what your company could accomplish with an extra 9000 hours this year. Seems too.

5 Advocate Marketing Success Stories All B2B Brands Can Copy

Influitive b2b

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation.

Brand 218

Advocamp Field Day 2018 Recap

Influitive b2b

On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year. Aside from getting inspired by world class speakers and fellow customer advocacy professionals, campers also enjoyed some trail mix and had some run-ins with a.

Field 138

How To Create A Discussions-First Community in 7 Steps

Influitive b2b

Did you know that aside from food and shelter, social connection is one of the most important things that humans need to survive? According to Psychology Today, “belongingness is the driving force of human behavior.” So it’s not surprising to see that online communities have grown rapidly in recent years, since they’re built on human.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

15 Ways Real Marketing Pros Create High-Performing Advocacy Programs

Influitive b2b

Still relying on email campaigns to engage and communicate with your customers and prospects? These innovative B2B marketers are doing things differently. They aren’t wasting time crafting clever messaging or chasing the latest marketing fads. They’re driving retention and acquisition by harnessing the power of their customer advocates. By building engaging advocacy programs, these marketers.

How To Hack Influitive’s New Campaign Content Library To Create Custom Campaigns

Influitive b2b

What if creating advocate marketing campaigns—that turn your best customers into vocal advocates—were as easy as waving a magic wand? Anyone who has ever built an advocacy campaign will tell you that it can take a lot of work. That’s where I come in. As Influitive’s Campaigns Specialist, I spend most of my time building.

The Advocamper’s Ultimate Guide To Toronto

Influitive b2b

As great Canadian poet Aubrey “Drake” Graham once declared, “Toronto is the greatest city in the whole world.” We couldn’t agree more—with its vibrant multiculturalism, bustling art scene, and internationally renowned tech community, we’re proud to call this city home. In Drizzy we trust And we know you’ll love it too. We can’t wait to.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

Help 206

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Customer-Powered ABM: How to let your Customers Fuel Your ABM Campaigns

Influitive b2b

Looking to work your way into tough-to-crack ABM target accounts? Let me tell you something. No volume of banner ads, emails, LinkedIn messages, or cold calls will establish the trust you need to start those conversations. Your prospects crave relevancy and authenticity, and they will ignore any messages that don’t speak to them. They want.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. His main goal: illustrate the sheer power of fanatic, loyal advocates.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Gainsight’s CEO On Why You Must Invest More In Customer Success

Influitive b2b

Every company knows that keeping customers happy leads to higher retention rates and up-sell opportunities. Increasing customer loyalty often falls on the customer success team. However, many brands don’t realize the value this department has to build long-term growth. Creating an amazing experience often turns customers into advocates. These happy users will promote your product.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Customer-Powered Marketing: 3 Ways Your Advocates Can Spread the Word & Create Interest

Influitive b2b

Is your pool of marketing qualified leads drying up? Maybe your blog posts or advertising messages just don’t resonate with your target market anymore. The key to unlocking and resolving such issues is leveraging your happiest customers. But how? Marketing teams can accelerate growth by working hand-in-hand with customer advocates to raise product awareness and.

Your 3-Step Guide To Putting The New SiriusDecisions Customer Advocacy Framework Into Action

Influitive b2b

Last month, a stampede of over 3000 sales, marketing, and customer success pros took over the Mandalay Bay in Las Vegas for the SiriusDecisions Summit. They came ready to learn the latest insights from industry leaders about how their peers are driving business growth. But one announcement stirred up more buzz than anything else at.

How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program

Influitive b2b

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.

How To Build A Community of Brand Advocates

Influitive b2b

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Study: Advocate Marketing Helps Brands Get 17.5X More Reviews

Influitive b2b

Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted.

Review 160

The Top 7 Reasons Advocacy Programs Fail (And How to Fix Them!)

Influitive b2b

In the 1994 film Angels in the Outfield, a disembodied voice talked Kevin Costner into building a baseball field with some of the worst marketing advice of all time: “If you build it, they will come.” Success in advocate marketing takes way more than just launching a program. No team of ghostly heroes will materialize.

How Cisco Turned IT Professionals Into Rockstar Advocates And Boosted Customer Engagement By 58%

Influitive b2b

As an Advocate Marketing Manager at Cisco, I’m always striving to make our customers happier and more successful. We’re very lucky to have established a large, global community of Cisco certified professionals who are passionate about our products and lifelong learning since we launched our training and certifications program in 1993. For example, our.

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

Influitive b2b

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she collected over 600 replies from advocates, generating a set of testimonials.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

5 Ways To Mobilize Your Advocates To Boost Your Customer Success Function

Influitive b2b

Customer advocates can do a lot more than just share your tweets. In fact, using your advocates to support your marketing efforts is only the tip of the iceberg. Advocates can improve your business not only throughout the customer lifecycle, but also across many departments. One popular trend is to use advocates to bolster the.

Mobile 109

Why Most Online Communities Are Destined to Fail—And 5 Ways To Save Yours

Influitive b2b

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

Forrester: Advocate Marketing Is Critical To B2B Success

Influitive b2b

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations.

How To Get More Customer Reviews On The Top 10 B2B Technology Review Sites

Influitive b2b

Before you buy a new laptop or smartphone, what’s the first thing you do? If you’re like most people, you Google it and see what people have to say about different models online. These online reviews are usually seen as the best source of unbiased information. After all, why would reviewers be anything but brutally.

Review 165

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.