Influitive

How Improv Comedy Has Made Me a Better Community Manager

Influitive

When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool!

From Content Creation to ROI: A Day in the Life of a Customer Marketer

Influitive

UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would!

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What’s a Customer Marketing Summit Without Influitive Customers?

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Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.

Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done

Influitive

Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Supercharging your Community with Customer Advocates

Influitive

Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.

See Customer Advocacy Through the Eyes of your Customers with Lenses

Influitive

Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty.

Building and Optimizing a Stellar Customer Journey

Influitive

We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

Influitive’s Key Customer Advocacy Insights: January 2021

Influitive

A new year welcomes new opportunities for customer advocacy managers and their community members. From new campaigns, recruitment strategies and new goals to achieve, our customers’ programs have been buzzing with activity this past month.

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The Power of Customer Advocacy in Unprecedented Times

Influitive

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Influitive Takes Customer Engagement Data to the Next Level

Influitive

Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.

Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

How Greenway Health builds customer reference champions with its advocate community – Q&A

Influitive

A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions.

Built with heart: How Blackbaud drives advocacy with empathy and engagement

Influitive

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Launching a global advocacy program during a pandemic — Q&A

Influitive

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.

2020 Influitive Product Year-in-Review

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At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

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How Ceridian uses its advocate program to coach and mentor customers — Q&A

Influitive

The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive. Customer References Customer Success Customer Success Teams Q&A

Creating Engaging Content Experiences within a Virtual Event

Influitive

It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Advocacy Insights Inside Salesforce Deepen Customer Relationships

Influitive

Salesforce is the home of those who live and breathe revenue. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively.

The 5 Stages of Customer Centric Design

Influitive

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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How Marketo Engage Creates Customer Advocates for Life — Q&A

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In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Influitive’s Custom Profile Fields Take Personalization to the Next Level

Influitive

CS and CX professionals know better than anyone that having clean, up-to-date and actionable customer data is often the difference between a truly personalized customer journey and a sloppy one-size-fits-all attempt at it. Collecting customer data should be easy.

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How to launch a successful customer advocacy program

Influitive

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers.

How to Reward your Virtual Event Attendees Without Breaking the Bank

Influitive

Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events.

Influitive Experience changes the game to prospect future customers in a gamified platform

Influitive

Influitive believes it has created a better way for marketers to prospect future customers through its recently launched “Influitive Experience” hub. The platform allows users to conduct “activities” where upon completion they are awarded points.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Take your Network of Brand Advocates Global with Localized Marketing

Influitive

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business. While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive.

How Commvault Built a Successful Customer Advocate Community From the Get-Go — Q&A

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Commvault is a recognized leader in data backup and recovery solutions, and winner of the Influitive 2019 BAMMIE award for Best Emerging Advocate Program.

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

Influitive

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

The 5 Stages of Customer Centric Design

Influitive

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user […]. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Power of Customer Advocacy in Unprecedented Times

Influitive

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.