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UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! MORE
“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level. MORE
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive. MORE
Just how valuable and in-demand are customer communities to today’s B2B businesses? MORE
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers. MORE
There is no excerpt because this is a protected post. The post Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model appeared first on Influitive. Advocacy ROI Advocate Engagement Community Managers Customer Engagement Customer Marketers MORE
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. MORE
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences. MORE
You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. MORE
At Influitive, everything we say and do is in the eyes of our customers and their best interests. MORE
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. MORE
In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online. MORE
A new year welcomes new opportunities for customer advocacy managers and their community members. From new campaigns, recruitment strategies and new goals to achieve, our customers’ programs have been buzzing with activity this past month. MORE
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success. MORE
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. MORE
The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions. MORE
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. MORE
When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool! MORE
It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges. MORE
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success? MORE
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events MORE
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A MORE
With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates. MORE
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. MORE
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand. MORE
Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty. MORE
Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays. MORE
Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. MORE
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. MORE
In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.” MORE
Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. MORE
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member. MORE
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. MORE
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events MORE
Influitive
MAY 6, 2022
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success.
Influitive
DECEMBER 2, 2021
The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.
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Influitive
MAY 26, 2021
You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table.
Influitive
MARCH 19, 2021
When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool!
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
Influitive
APRIL 28, 2022
There is no excerpt because this is a protected post. The post Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model appeared first on Influitive. Advocacy ROI Advocate Engagement Community Managers Customer Engagement Customer Marketers
Influitive
DECEMBER 8, 2021
“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.
Influitive
JANUARY 13, 2022
At Influitive, everything we say and do is in the eyes of our customers and their best interests.
Influitive
SEPTEMBER 17, 2020
It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.
Influitive
JANUARY 5, 2022
With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates.
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Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.
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Influitive
OCTOBER 14, 2020
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.
Influitive
DECEMBER 14, 2021
Just how valuable and in-demand are customer communities to today’s B2B businesses?
Influitive
JUNE 29, 2020
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.
Influitive
AUGUST 31, 2020
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Influitive
NOVEMBER 17, 2021
Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays.
Influitive
APRIL 24, 2020
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events
Influitive
SEPTEMBER 14, 2021
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.
Influitive
MARCH 29, 2021
UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would!
Advertisement
With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Influitive
AUGUST 25, 2021
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success?
Influitive
AUGUST 23, 2021
In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”
Influitive
MAY 14, 2021
Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.
Influitive
AUGUST 3, 2021
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Influitive
JULY 8, 2021
In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.
Influitive
JULY 8, 2021
Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships.
Influitive
JUNE 24, 2021
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand.
Influitive
FEBRUARY 12, 2021
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.
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Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.
Influitive
FEBRUARY 8, 2021
A new year welcomes new opportunities for customer advocacy managers and their community members. From new campaigns, recruitment strategies and new goals to achieve, our customers’ programs have been buzzing with activity this past month.
Influitive
OCTOBER 23, 2019
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.
Influitive
MAY 18, 2021
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES.
Influitive
APRIL 24, 2020
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events
Advertiser: ZoomInfo
Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.
Influitive
APRIL 8, 2021
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.
Influitive
APRIL 7, 2021
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.
Influitive
MARCH 18, 2021
Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty.
Influitive
FEBRUARY 22, 2021
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
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