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Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program

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According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success.

Meet your 2021 Influitive BAMMIE Finalists

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The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.

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Customer Advocacy is a Two-Way Street

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You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table.

How Improv Comedy Has Made Me a Better Community Manager

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When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool!

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model

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There is no excerpt because this is a protected post. The post Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model appeared first on Influitive. Advocacy ROI Advocate Engagement Community Managers Customer Engagement Customer Marketers

Advocacy Blooms and Business Booms When Customers and Employees Engage

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“Business is booming!” That’s the answer everyone wants to give when asked, “How’s business?” It doesn’t matter the size or type of company you are part of, department you work in, or role you have. That answer—if true—has vast positive implications on an individual and organizational level.

Influitive Wins 2022 TrustRadius Awards for Best Feature Set and Best Relationship

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At Influitive, everything we say and do is in the eyes of our customers and their best interests.

Creating Engaging Content Experiences within a Virtual Event

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It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters

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With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. Influitive helps the world’s most customer-obsessed brands turn their customers into loyal advocates.

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Gamification Alone Can’t Modernize Customer Communities

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Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.

Q&A: How Emburse Effectively Plans Content for its Customer Community

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Just how valuable and in-demand are customer communities to today’s B2B businesses?

The Power of Customer Advocacy in Unprecedented Times

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As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.

Building and Optimizing a Stellar Customer Journey

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We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Creating Moments that Matter for Customers this Holiday Season

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Gone are the days when we wait until after Halloween (at a minimum) to talk about Christmas. Perhaps it’s because we’re all looking for something to celebrate this year. But regardless of the reason, every retailer on the planet is telling us to buy now, plan ahead and be ready for the 2021 holidays.

Creating an engaging, personalized experience with your virtual event

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The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

Why Growth Marketing Without Customer Marketing is a Bad Decision

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This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.

From Content Creation to ROI: A Day in the Life of a Customer Marketer

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UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would!

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Setting up Your Developer Marketing Team for Success

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There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success?

Q&A: Prioritize Postsale Customer Marketing To Drive Business Value and Growth

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In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.”

5 Key Takeaways from the 2021 Forrester B2B Summit

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Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.

How Nutanix Powers Product Innovation and Customer Engagement with its Advocacy Program

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Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How Netchex Digitized and Prioritized Virtual Events for its Sponsors

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In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.

Pairing Human Connection with Technology: How Jamf Builds Genuine Customer Relationships at Scale

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Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships.

Q&A: How Cisco Creates Customer-Generated Content at Scale

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In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand.

Built with heart: How Blackbaud drives advocacy with empathy and engagement

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In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

Influitive’s Key Customer Advocacy Insights: January 2021

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A new year welcomes new opportunities for customer advocacy managers and their community members. From new campaigns, recruitment strategies and new goals to achieve, our customers’ programs have been buzzing with activity this past month.

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The 5 Stages of Customer Centric Design

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Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty

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For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES.

Creating an engaging, personalized experience with your virtual event

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The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

What’s a Customer Marketing Summit Without Influitive Customers?

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Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.

Localizing Content in a Global Customer Advocacy Program: How SAS Gets It Done

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Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.

See Customer Advocacy Through the Eyes of your Customers with Lenses

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Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty.

Influitive Takes Customer Engagement Data to the Next Level

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Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!