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UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! MORE
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive. MORE
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers. MORE
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. MORE
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences. MORE
You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. MORE
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless. MORE
In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online. MORE
A new year welcomes new opportunities for customer advocacy managers and their community members. From new campaigns, recruitment strategies and new goals to achieve, our customers’ programs have been buzzing with activity this past month. MORE
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers. MORE
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. MORE
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES. MORE
The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive. Customer References Customer Success Customer Success Teams Q&A MORE
A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions. MORE
In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager. MORE
When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool! MORE
It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges. MORE
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success? MORE
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events MORE
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A MORE
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. MORE
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand. MORE
At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes. MORE
Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty. MORE
Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. MORE
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. MORE
In the most recent installment of our thought leadership webinar series, we had the chance to chat with Laura Ramos, Vice President, Principal Analyst at Forrester Research about a commissioned study conducted by Forrester Consulting on behalf of Influitive, “Prioritize Postsale Customer Marketing To Drive Business Value and Growth.” MORE
Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships. MORE
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member. MORE
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. MORE
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events MORE
Influitive
MAY 26, 2021
You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table.
Influitive
MARCH 19, 2021
When I tell colleagues that I perform improv comedy, I usually get one of the following responses: Blank stare (could be horror, I’m still not entirely clear) Oh cool!
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Influitive
SEPTEMBER 14, 2021
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.
Influitive
DECEMBER 9, 2020
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.
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ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.
Influitive
AUGUST 25, 2021
There’s no question that developer marketing and relations requires a unique and multi-faceted strategy just as B2B or B2C customer marketing would. But what strategies and tactics make the most sense to start with and what metrics matter most for measuring success?
Influitive
SEPTEMBER 17, 2020
It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.
Influitive
OCTOBER 14, 2020
Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.
Influitive
AUGUST 3, 2021
Your customers have a wealth of knowledge about your product’s ins and outs and ups and downs, but how are you tapping into that knowledge? Nutanix, a leader in private cloud, hybrid and multi-cloud computing, continually looks for ways to improve its products and services for customers.
Influitive
JUNE 29, 2020
As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow.
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Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.
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Influitive
AUGUST 31, 2020
We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A
Influitive
JULY 8, 2021
In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.
Influitive
JULY 8, 2021
Program managers will often fixate on business objectives and center their programs around achieving them but forget to infuse their personality or take the time to build genuine relationships.
Influitive
APRIL 24, 2020
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Influitive
MAY 14, 2021
Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide.
Influitive
MARCH 29, 2021
UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would!
Influitive
JUNE 24, 2021
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and attracting buyers to your brand.
Influitive
MAY 18, 2021
For years, Wiley has set the gold standard for customer experience, and they have the award hardware to boot! Most recently, the Wiley team took home the award for Biggest Impact on Customer Experience at the 2020 BAMMIES.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.
Influitive
FEBRUARY 12, 2021
In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud.
Influitive
FEBRUARY 8, 2021
A new year welcomes new opportunities for customer advocacy managers and their community members. From new campaigns, recruitment strategies and new goals to achieve, our customers’ programs have been buzzing with activity this past month.
Influitive
APRIL 8, 2021
Next week, the Product Marketing Alliance will be hosting their first-ever Customer Marketing Summit and Influitive is a proud sponsor of this event. We’re even more proud of the fact that one-third of the event sessions feature Influitive customers.
Influitive
APRIL 7, 2021
Taking a customer advocacy program global is no small feat. As programs grow, it becomes more challenging to create personalized content that feels hyper relevant to each member.
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Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Influitive
MARCH 18, 2021
Every customer is on a journey with you, your product, and your business. With so many touchpoints, delivering a personalized and smooth experience is crucial to driving advocacy and building customer loyalty.
Influitive
FEBRUARY 22, 2021
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.
Influitive
FEBRUARY 16, 2021
A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions.
Influitive
OCTOBER 23, 2019
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.
Influitive
FEBRUARY 4, 2021
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.
Influitive
APRIL 24, 2020
The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events
Influitive
DECEMBER 22, 2020
At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.
Influitive
AUGUST 17, 2020
In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
Influitive
NOVEMBER 25, 2020
The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive. Customer References Customer Success Customer Success Teams Q&A
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