Influitive

Supercharging your Community with Customer Advocates

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Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy.

Gamification Alone Can’t Modernize Customer Communities

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Customers are hungry for meaningful interactions – both with your brand and with other customers – and community managers need to make the experience simple and painless.

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Building and Optimizing a Stellar Customer Journey

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We kicked off this year’s Influitive Live 2020 conference with a hot topic: the customer journey. In his Opening Keynote, Influitive CEO Dan McCall presented this important finding: 84% of customers say that the experience a company provides is as important as its products and services. “A

2020 Influitive Product Year-in-Review

Influitive

At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

How Ceridian uses its advocate program to coach and mentor customers — Q&A

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The post How Ceridian uses its advocate program to coach and mentor customers — Q&A appeared first on Influitive. Customer References Customer Success Customer Success Teams Q&A

Creating Engaging Content Experiences within a Virtual Event

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It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

Influitive’s Custom Profile Fields Take Personalization to the Next Level

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CS and CX professionals know better than anyone that having clean, up-to-date and actionable customer data is often the difference between a truly personalized customer journey and a sloppy one-size-fits-all attempt at it. Collecting customer data should be easy.

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How Marketo Engage Creates Customer Advocates for Life — Q&A

Influitive

In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

The Power of Customer Advocacy in Unprecedented Times

Influitive

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time. In fact, 92% said it increases their credibility […]. The post The Power of Customer Advocacy in Unprecedented Times appeared first on Influitive.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Reward your Virtual Event Attendees Without Breaking the Bank

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Think back to the last in-person event you attended. I’d be willing to bet that in addition to walking away with new knowledge, new skills and new connections, you likely also left with something else: swag! Everyone loves getting swag, gifts and rewards during events.

Creating an engaging, personalized experience with your virtual event

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The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

The 5 Stages of Customer Centric Design

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Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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Influitive Experience changes the game to prospect future customers in a gamified platform

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Influitive believes it has created a better way for marketers to prospect future customers through its recently launched “Influitive Experience” hub. The platform allows users to conduct “activities” where upon completion they are awarded points.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Take your Network of Brand Advocates Global with Localized Marketing

Influitive

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most important sound in any language.” People thrive on personalization—the feeling that something is special and unique to them—and this is especially true in business. While email blasts tend to go out to thousands of people, The post Take your Network of Brand Advocates Global with Localized Marketing appeared first on Influitive.

The 5 Stages of Customer Centric Design

Influitive

Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user […]. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

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You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the purchase of an ondemand pass, Gibson shared his. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive.

5 Tips for B2B Loyalty Programs Inspired by B2C

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Loyalty programs are pretty commonplace with consumer brands but don’t seem to be as prevalent in B2B. This is because the traditional loyalty model of cash incentives doesn’t translate as well to business customers. In B2B, purchase decisions involve more than one stakeholder and your core user is not always the person paying the bill. […]. The post 5 Tips for B2B Loyalty Programs Inspired by B2C appeared first on Influitive. Customer Engagement, Retention & Growth

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

8 Discussion Topics To Help Kick-Start Your Online Community

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Discussions are a critical aspect to the success of any online community. With a platform that allows for one to one interaction with like-minded people, that’s where members truly begin to identify with the community. If a community made up of highly engaged members is a roaring fire, the role of the community manager is. The post 8 Discussion Topics To Help Kick-Start Your Online Community appeared first on Influitive.

Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer

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In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded […]. The post Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer appeared first on Influitive.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

How ADP Has Built A Customer-Powered Enterprise (And How You Can, Too!)

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ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek recommendations from their peers before they speak with a sales rep.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

5 Advocate Marketing Success Stories All B2B Brands Can Copy

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Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are awarded in 10 key categories that recognize creative excellence, innovation.

Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest. This year’s B2B Marketing Exchange did not disappoint! The event featured some great keynotes and workshops spanning topics including, how B2B brands can harness the power of fandoms, how to connect. The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive.

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

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The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive. Customer Success Teams Customer-Powered Enterprise Finding Your Advocates Marketing Leaders advocate marketing B2B brand advocates brand champions finding your advocates nurturing advocates

Creating an engaging, personalized experience with your virtual event

Influitive

The post Creating an engaging, personalized experience with your virtual event appeared first on Influitive. Events

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Gainsight’s CEO On Why You Must Invest More In Customer Success

Influitive

Every company knows that keeping customers happy leads to higher retention rates and up-sell opportunities. Increasing customer loyalty often falls on the customer success team. However, many brands don’t realize the value this department has to build long-term growth. Creating an amazing experience often turns customers into advocates. These happy users will promote your product.

How to launch a successful customer advocacy program

Influitive

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers. But creating and launching a strong advocacy program can’t be done overnight. A successful program requires a dedicated […]. The post How to launch a successful customer advocacy program appeared first on Influitive. Advocate Best Practices

Study: Advocate Marketing Helps Brands Get 17.5X More Reviews

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Today’s customers don’t trust ads. Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted.

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How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

Influitive

Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan your list, realize it’s incomplete, and jog over to your customer success team to ask, “Hey, know anyone who’d be a great fit?” If that’s you, you’re limiting the quality and diversity of your advocates, The post How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One appeared first on Influitive.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.