Ignite Tech

Applying Predictive Behavior Scoring to Game of Thrones

Ignite Tech

A few months back, Airbnb ran a great post about how its trust and safety data scientists build machine learning models to protect users from fraud by predicting bad actors. As the piece illustrated using Game of Thrones, a highly nuanced model is required to determine something like whether someone is “good” or “evil.” But what if people aren’t just born good or evil? What if they change over time?

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.

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When AI and Analytics Drive Business Disruption vs. Hype

Ignite Tech

This article was originally published on MarTech Today by Sean Zinsmeister , Senior Director of Product Marketing at Infer.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)

Ignite Tech

One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday.

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The Moneyball CEO: Navigating Your Whitespace to Grow Revenue

Ignite Tech

Every CEO wants to squeeze more out of their investments in customer acquisition. And that’s particularly true in today’s market. Stock multiples have come down, especially for many business-to-business SaaS companies that are not yet profitable.

3 Growth Hacks to Boost Revenue Upwards of 10%

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Every sales leader, in every company, is searching for a killer growth angle. We all want to know how to squeeze more out of our pipeline.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales.

ShoreTel Infuses Predictive for More Efficient Demand Gen

Ignite Tech

Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements.

Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast

Ignite Tech

Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow.

How Social Tables Captures New Revenue Opportunities with Infer

Ignite Tech

Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

In Depth: Account-Based Behavior Scoring Enhancements for Infer Glance Sales Intelligence

Ignite Tech

Infer’s Glance Sales Intelligence application for Salesforce now includes Account-Based Behavior Scoring so you can see in real-time the individuals within each account who are interested in your offerings.

Guide to Getting Started With Profile Management

Ignite Tech

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.

CEO Insights: The AI Overhype

Ignite Tech

Yesterday, I wrote about the last mile of AI and building sticky business applications through predictive technology.

CEO Insights: AI’s Last Mile

Ignite Tech

Yesterday, I wrote about the timely topic of artificial intelligence (AI), and what it means to be a technology that’s built to be AI-First, as opposed to AI-Later.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Tips for Using Retargeting to Drive ABM Success (Part 1)

Ignite Tech

This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Part 2 – Infusing Predictive Insights into ABM Prospecting.

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Infer Extends Profile Management to the Oracle Marketing Cloud

Ignite Tech

Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Ignite Tech

Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Infer Inc. ,

What Every Sales Leader Should Know about Product Launches

Ignite Tech

Chris Orlob, CEO of Conversature , recently hosted Sean Zinsmeister on his “Inside Sales Gurus” podcast.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Platform Updates: New Infer Portal Interface and Behavior Model Support for Infer Glance

Ignite Tech

We’re excited to share all of our newest product features and updates for our October 2016 release in greater detail below: New Infer Platform Interface. The new Infer Platform Interface is now live at https://app.infer.com/ for all current customers.

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In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister

Ignite Tech

This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer.

Making the Case for Predictive Marketing & Sales

Ignite Tech

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales.

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How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics

Ignite Tech

Over the years we’ve had the tremendous opportunity to work with some of the best companies in the world that are helping to shape the future of predictive for sales and marketing.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Ignite Tech

This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales.

The Front Lines of Predictive Intelligence

Ignite Tech

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot.

Tips for Using Retargeting to Drive ABM Success (Part 2)

Ignite Tech

This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Part 2 – Infusing Predictive Insights into ABM Prospecting .

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Guest Post: How to Use AI to Ramp Your Sales Team by Ben Daters

Ignite Tech

A rep’s first 30 days can define their career. If a rep has a successful on-boarding and ramping process, the world is their oyster. If their onboarding and ramping experience is inconsistent and they aren’t given the tools to succeed, the rep will likely fail.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.