Ignite Tech

What Goes Into A Predictive Lead Scoring Model?

Ignite Tech

What’s the most important attribute to consider when building a lead scoring model? Well, that depends on who you ask. Every demand gen leader has a different model for scoring their leads, with values and attributes often based on nothing more than gut instinct.

What Is Predictive Lead Scoring And What Can It Do For Me?

Ignite Tech

We hear it every day: “I need more pipeline.” ” “My sales reps don’t trust our manual lead scoring system.” ” “My team is overwhelmed and doesn’t know which leads to focus on.” ” “These leads are garbage.”

Getting Past The Third-Party Data Hype: Why You Need First-Party Data

Ignite Tech

Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.

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CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Ignite Tech

AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

When AI and Analytics Drive Business Disruption vs. Hype

Ignite Tech

This article was originally published on MarTech Today by Sean Zinsmeister , Senior Director of Product Marketing at Infer.

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)

Ignite Tech

One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday.

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The Moneyball CEO: Navigating Your Whitespace to Grow Revenue

Ignite Tech

Every CEO wants to squeeze more out of their investments in customer acquisition. And that’s particularly true in today’s market. Stock multiples have come down, especially for many business-to-business SaaS companies that are not yet profitable.

3 Growth Hacks to Boost Revenue Upwards of 10%

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the Salesforce blog. Every sales leader, in every company, is searching for a killer growth angle. We all want to know how to squeeze more out of our pipeline.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

ShoreTel Infuses Predictive for More Efficient Demand Gen

Ignite Tech

Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Most recently, we explored how 20-year-old ShoreTel is infusing predictive insights into its mature demand generation workflows to drive dramatic efficiency improvements.

Stack & Flow: The Inspiration Behind Our New Sales & Marketing Technology Podcast

Ignite Tech

Today, we are excited to announce that we are launching our very own podcast series called Stack & Flow.

How Social Tables Captures New Revenue Opportunities with Infer

Ignite Tech

Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. When the company looked to expand its business last year, the marketing team added more passive channels to drive new inquiries at the top of the funnel.

In Depth: Account-Based Behavior Scoring Enhancements for Infer Glance Sales Intelligence

Ignite Tech

Infer’s Glance Sales Intelligence application for Salesforce now includes Account-Based Behavior Scoring so you can see in real-time the individuals within each account who are interested in your offerings.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Guide to Getting Started With Profile Management

Ignite Tech

To drive truly data-driven segmentation and other go-to-market strategies, companies are moving past traditional lead scoring strategies and adopting technology that helps them extract more actionable intelligence from their data.

CEO Insights: The AI Overhype

Ignite Tech

Yesterday, I wrote about the last mile of AI and building sticky business applications through predictive technology.

CEO Insights: AI’s Last Mile

Ignite Tech

Yesterday, I wrote about the timely topic of artificial intelligence (AI), and what it means to be a technology that’s built to be AI-First, as opposed to AI-Later.

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Tips for Using Retargeting to Drive ABM Success (Part 1)

Ignite Tech

This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Part 2 – Infusing Predictive Insights into ABM Prospecting.

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Infer Extends Profile Management to the Oracle Marketing Cloud

Ignite Tech

Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.

Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community

Ignite Tech

Press Release: Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. Infer Inc. ,

What Every Sales Leader Should Know about Product Launches

Ignite Tech

Chris Orlob, CEO of Conversature , recently hosted Sean Zinsmeister on his “Inside Sales Gurus” podcast.

In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister

Ignite Tech

This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Platform Updates: New Infer Portal Interface and Behavior Model Support for Infer Glance

Ignite Tech

We’re excited to share all of our newest product features and updates for our October 2016 release in greater detail below: New Infer Platform Interface. The new Infer Platform Interface is now live at https://app.infer.com/ for all current customers.

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Making the Case for Predictive Marketing & Sales

Ignite Tech

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales.

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How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics

Ignite Tech

Over the years we’ve had the tremendous opportunity to work with some of the best companies in the world that are helping to shape the future of predictive for sales and marketing.

4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes

Ignite Tech

This article was originally published on the SalesForce Blog by Sean Zinsmeister , Vice President of Product Marketing at Infer. Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales.

5 Steps to Video for Demand Gen Success

Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

The Front Lines of Predictive Intelligence

Ignite Tech

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot.

Guest Post: How to Use AI to Ramp Your Sales Team by Ben Daters

Ignite Tech

A rep’s first 30 days can define their career. If a rep has a successful on-boarding and ramping process, the world is their oyster. If their onboarding and ramping experience is inconsistent and they aren’t given the tools to succeed, the rep will likely fail.

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Tips for Using Retargeting to Drive ABM Success (Part 2)

Ignite Tech

This article was originally published on the AdRoll Blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Part 1 – Amplifying Your Customer Platform with B2B Retargeting. Part 2 – Infusing Predictive Insights into ABM Prospecting .

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Oh How the Tables Have Turned: What B2C Marketers Can Learn From B2B

Ignite Tech

This co-authored byline was originally published on CMSWire by Sean Zinsmeister, Vice President of Product Marketing at Infer, and Adrian Chang, Director of Customer Marketing at Oracle Marketing Cloud.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

In Depth: New Salesforce Reporting Package

Ignite Tech

We’re excited to announce the newest version of our Salesforce Reporting Package. Incorporating feedback from our sales & marketing customers, we have generated 24 new reports to provide additional insight into how predictive scoring is: Accelerating your top of funnel efforts.

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