Hive9

Happy New Year? A Marketing Strategy for 2020.5

Hive9

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5.

The CRM “lead” conundrum: Why did they have to get it so wrong and cause so many problems?

Hive9

I am talking about the word “lead” with regard to marketing and CRM systems. We have gotten it completely wrong for decades, and it has caused a great deal of problems and unnecessary expense for many organizations.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

Aging 162

Tracking the Impact of Your COVID-19 Plans

Hive9

Figuring out your optimal marketing strategy during a global pandemic is unprecedented.

Plan 165

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketing, Are You and Finance Aligned? Five Evergreen Tips for Getting in Sync

Hive9

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

Tips 166

Speaking of Alignment.

Hive9

It’s pretty common knowledge that in order for marketers to be successful, they need to collaborate with other departments across the organization. Creating the most in-depth and effective marketing plan is absolutely a team sport involving departmental input across the board.

How Can Retail Marketers Better Meet Their Goals? Start With the Right Martech

Hive9

With inadequate data management practices, many retailers are having trouble meeting their marketing objectives, finds new research.

What's a Good Martech Investment You Could Make Instead of a Super Bowl Ad?

Hive9

Happy Super Bowl Sunday! Whether you’re thrilled or crushed you won’t see the Patriots - say what? - in the big game this year, you’re bound to be entertained by at least a few exceedingly pricey commercials, which are estimated to sell for roughly $175,000 per second.

Ads 161

Three Key Components of an Effective Marketing Calendar

Hive9

When it comes to choosing a new wall calendar for the new year, you’ve got some tough choices in front of you. Lighthouses of New England? Best The Office quotations? Rescued kittens in baskets, perhaps?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Two Budgets Are Better Than One

Hive9

Lewis authored the often quoted saying that “two heads are better than one.” Why? “[N]ot N]ot because either is infallible,” the British writer said, “but because they are unlikely to go wrong in the same direction.”

Budget 154

The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

In the fourth season of The Office , Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!” Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process.

Successful Marketing Plans Depend on Visibility

Hive9

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth.

Plan 181

Finance Needs Accountability: Get Everyone on the Same Page

Hive9

What’s your relationship with finance like? If the answer is that there’s room for improvement, then it’s time to start giving finance the accountability it needs - and here’s why. financial integration marketing data B2B Marketing Performance marketing strategy

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

What to look for in your marketing planning solution.

Hive9

One of the best quotes about planning ahead comes from that iconic Founding Father, Benjamin Franklin: “By failing to prepare, you are preparing to fail.”

Plan 134

5 Steps to Allocating a Winning Marketing Budget

Hive9

Your marketing budget is the biggest indicator of where your strategy is going. Whatever you spend your budget on is ultimately where marketing will be heading.

Budget 134

3 Steps to Finding the Right Alignment Between Budget and Strategy in Your Marketing Plan

Hive9

Getting the balance between your marketing budget and strategy in your marketing plan is no easy feat. You’ve got a lot of things to consider and you’ve got a lot of things that can change at any moment. Marketing Planning Marketing Budgeting marketing strategy alignment

Budget 142

Break Down Silos at Your Enterprise with an Iterative Collaborative Planning Environment

Hive9

A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Shine a light on your marketing planning efforts to deliver better performance

Hive9

Planning can be a dirty word in any aspect of business, especially Marketing. Planning is difficult. It takes time and resources to be done right. It takes skills, tools, and a solid process to execute.

Plan 130

Filtering Marketing Data for Improved Insights

Hive9

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights.

Improve Your Content Strategy with Data

Hive9

Content marketing has been one of the biggest marketing success stories of the past few years, with. 89% of companies focusing on this approach citing positive results. But like any marketing tactic, you can put resources into content marketing only to watch it fail. Hive9

Behind the Scenes of Marketing Personalization

Hive9

Every day we’re marketed to in a fashion that has nothing to do with us. We’ve grown so used to this phenomenon, in fact, that most of us hardly see poorly matched advertisements or emails anymore. The marketers behind those messages are likely wasting both their time and money.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

You Need Marketing Insights Now. Why Wait?

Hive9

Marketing data has come a long way. The insights we can now glean from marketing analytics give us the power to make huge strides in how well we do our jobs. Of course, the path from marketing data to clear, actionable dashboards and reports depends on some pretty powerful tools.

Course 188

Make Marketing Personalization a Reality

Hive9

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

Identify and Leverage Your Most Valuable Customers

Hive9

You don’t need us to tell you how valuable customer advocates are. They’re one of your solution’s most powerful resources and offer living proof of your value. They’re also capable of driving high quality, net new leads. Hive9 Customer Marketing

Using Data to Bring Different Departments Together

Hive9

Enterprise organizations have had a big problem for years: their many departments exist in silos. Oftentimes, there are silos within individual departments themselves.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Time For An Update – Are Your Personas Long Overdue?

Hive9

Personas have long been a go-to tool for helping marketers understand their audience better. In the era of data-driven marketing , they’ve taken on a new level of importance. Hive9 Marketing Personalization Personas

Marketing Forecasting 101

Hive9

As marketers, we’re constantly working to predict future outcomes. We must both anticipate what tactics are most likely to pay off and how long they’ll take to begin yielding results. That guesswork drives marketing decision-making as we attempt to meet and exceed organizational targets.

Marketing Insights in Real-Time

Hive9

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months? Marketing Analytics Hive9 Effective Planning

Webinar Recap: Measuring B2B Marketing Performance with Software and Smarts

Hive9

In our recent webinar, Adam Mincham from Merkle and Darin Hicks from Hive9 provide insights and suggestions for establishing a framework for marketing performance measurement that drives improved results. Webinars Hive9

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

5 Reasons to Create an Integrated Marketing Plan

Hive9

Enterprise marketing organizations employ a lot of people for different types of work. Scale allows you to hire highly specialized staff for grade-A outcomes. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need.

Plan 178