grow - Practical Marketing Solutions

What happens to your marketing effort when Google search goes away?

grow - Practical Marketing Solutions

By Mark Schaefer. Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO.

Google 112

There is no glory in “old school” marketing

grow - Practical Marketing Solutions

By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride). “I don’t even have a LinkedIn profile. I’m old school.” ” Old School. What does that even mean?

Trending Sources

The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle.

What is your strategy in an era of brand resistance?

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve been working on a few projects and immersing myself in research about changes in consumer behavior. What I’m discovering is that consumer behavior has changed A LOT, and social media has much to do with it.

Media 76

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The 30 possible ways you can create customer value

grow - Practical Marketing Solutions

By Mark Schaefer.

Stop blogging until you do these five things

grow - Practical Marketing Solutions

By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left.

Building a personal brand? Here’s why you need to ignore SEO

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve been spending a lot of time thinking about this idea of “personal branding” in the world today as I prepare to launch an exciting new book called KNOWN: The handbook for building and unleashing your personal brand in the digital age.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening.

Trends 111

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Stop creating Random Acts of Content

grow - Practical Marketing Solutions

By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan.

The greatest content marketing case study in history

grow - Practical Marketing Solutions

By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study.

Social media engagement is a lousy metric

grow - Practical Marketing Solutions

By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me?

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

By Mark Schaefer. Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. It doesn’t. Most of the time, your social media connections begin as “weak relational links.” ” It’s like a handshake.

Don’t Review Your Employer on Glassdoor Until You Read This!

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

A significant content insight if you’re marketing personal services

grow - Practical Marketing Solutions

By Mark Schaefer. I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published.

Media 96

Which is more important: The content, or the person?

grow - Practical Marketing Solutions

By Mark Schaefer. I lectured before a university class the other day and a student asked a great question: “When creating a personal brand, which is more important, the content, or the person creating the content?”

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher without a special approval process.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. It’s going to require a culture change, and that might have to be led by and HR team.

I wasn’t a desperate entrepreneur, and that’s why I failed

grow - Practical Marketing Solutions

By Mark Schaefer. When I was earning my MBA, my class had great opportunity to learn first-hand from the CEO of Verifone.

How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve never met a person who says they have too much time, especially when it comes to creating content! But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber? Do you see my writing on Facebook or LinkedIn? Maybe you connect with me on Medium , or The Harvard Business Review ?

Best 95

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

By Mark Schaefer. When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. .

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug. I’ll tell you more about this unexpected embrace, but before I do, I need to explain why this gesture was so important to me, and why it should be important to you, too.

P2P 96

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. A great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea.

The four disciplines that lead to consistent creativity

grow - Practical Marketing Solutions

By Mark Schaefer. I’ve written at least two blog posts a week for nearly 10 years. With my partner Tom Webster, I’ve hosted more than 100 podcast episodes in four years, and I’ve written six books since 2011 (not counting three versions of The Tao of Twitter ).

The uncomfortable state of content marketing metrics

grow - Practical Marketing Solutions

In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. What’s really going on is far more incredible.

Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X.

Emoji marketing? You better believe it!

grow - Practical Marketing Solutions

By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story).

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.