GreenRope

MAY 2, 2021

How Automation Impacts Your Email Marketing Campaigns. In the past five years, searches for “Marketing automation” on Google trends have tripled, a sign of widespread interest and adoption of automation. While this is the case, evidence suggests that marketers are still struggling to get the most out of marketing automation. For example, 51% of B2B marketers aren't confident about the role of automation in improving collaboration between sales and marketing teams.

Work Management 52

Work Management Email Marketing Marketing Management Marketing Automation Services 52

GreenRope

APRIL 29, 2021

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. By Madison Ervin. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

GreenRope

APRIL 26, 2021

April showers bring May flowers. April showers bring May flowers and April updates make happy GreenRope clients! Here are your April system updates. Tickets. You can now create custom fields for your ticketing forms. Use these fields to collect extra data with ticket submissions. Connect any of your custom fields to any of your ticket categories. To get started go to Apps > Ticketing > Fields.

SMS 52

SMS CRM Customer Surveys Template 52

GreenRope

APRIL 21, 2021

Using Zapier to set up GreenRope integrations and automated actions. Zapier allows you to easily connect GreenRope to the web apps you use most often, making it easy to automate tedious tasks. It allows you to create automated tasks between the same, or different apps. With Zapier, you can connect apps to GreenRope by creating automatic actions called Zaps.

Automation 52

Automation Broadcasting Work Management Sample 52

GreenRope

MARCH 25, 2021

March 2021 Monthly Updates. We feel so lucky to have such amazing clients. You asked, and we listened with new features and updates based on the feedback of the people we are lucky to work with every day - our clients! Here is a look at all the updates and new features we added in March. Account Settings. The Shared access setting for permissions that are subsets of the Limited Contacts permission now have asterisks for easy identification (Settings > Account Settings > Shared Access).

Paid Search Agency 52

Paid Search Agency CRM Contacts Keywords 52

GreenRope

FEBRUARY 25, 2021

Placeholders & Merge Data for Personalization and Automation. Placeholders are a great way to personalize your content and streamline your marketing efforts. This post covers the benefits of placeholders, how to set them up in GreenRope, and use them to streamline and personalize your content. Personalization can only happen once you know your audience.

Personalization 52

Personalization Automation Rules Template 52

GreenRope

FEBRUARY 21, 2021

February 2021 Monthly Updates. February is the month of love, at GreenRope we express our love through new features and updates based on the feedback of the people we love the most - our clients! Here is a look at all the updates and new features we added in February. Account & Help Updates. Zoom Integration - Our new native Zoom integration allows you to pull Zoom webinar and meeting attendees automatically into your CRM.

Ideal Customer Profiles 52

Ideal Customer Profiles Template CAN-SPAM Tagging 52

GreenRope

FEBRUARY 15, 2021

The Key Differences Between a Customer Journey and a Workflow. Workflows and customer journeys provide the foundation for effective automation. Both of these help you streamline your internal processes, and create more cohesive, personalized customer experiences. As the Implementation Manager at GreenRope, a cloud-based complete CRM platform, one of the most common questions I hear is, “What is the difference between a workflow and a customer journey?

Trigger Marketing 52

Trigger Marketing Guidelines SMS Demographics 52

GreenRope

DECEMBER 9, 2020

10 Surprising things you didn’t know about Marketing and Implementation Director, Alessandra Gyben. As the Marketing Director at GreenRope, and a member of the GreenRope team for almost 10 years, I am excited to share a little more about myself! While I live and breathe (and sometimes dream) marketing, there is a lot more to me! At GreenRope, I am responsible for all of our marketing efforts from customer journey mapping, campaigns, content, workflows, lead generation, and more.

Planning 52

Planning Marketing & Strategy Lead Generation Marketing 52

GreenRope

NOVEMBER 23, 2020

Aunt Betty’s Secret CRM Recipe. Written by: Melissa Filich. GreenRope’s Complete CRM is a family recipe made from hard work, love, and a little holiday magic. The holidays are finally here, and what a crazy year it has been! We finally made it to the end of 2020! The holidays may look a little different this year, with socially distanced parties, virtual Thanksgiving dinners, quarantine preparations, and so much gratitude towards friends, family, and the many clients that have weathe

CRM 52

CRM Marketing Automation Services Lead Ranking Work Management 52

GreenRope

NOVEMBER 24, 2020

If the Pilgrims had CRM. Written by: Hunter Ricci. If the pilgrims had CRM , it would have made Thanksgiving planning a breeze. Instead of trekking across mountains and marshes, they could have delivered invites with the greatest of ease. From the comfort of their homes, using the stroke of just a few simple keys, our Puritan forefathers could have invited their whole contact list , including every settler from Plymouth to Philly.

CRM 52

CRM Marketing Automation Planning Contact Marketing 52

GreenRope

OCTOBER 28, 2020

6 Sales and Marketing Pain Points That Automation Can Relieve. Technology is now embedded in most of our lives. And of course, marketers aren’t exempt from this. They could be using omnichannel retail software , or be making the most of a CRM platform. Whatever it is, the modern life of a marketer requires daily use of technology. But even with this in mind, there is one key area of tech that marketers just aren’t making the most of.

Marketing Automation Services 40

Marketing Automation Services Work Management Automation Marketing Management 40

GreenRope

OCTOBER 25, 2020

You are about to enter another dimension. It is a dimension more vast than the Internet and as timeless as print advertising. It is the middle ground between leads and conversions, between experience and data. It lies between the pit of a marketer’s greatest fears and the summit of the industry’s collective knowledge. Here the dark entities which haunt the edges of the marketplace come to center stage.

Allocation 52

Allocation Marketing Management Pricing Price 52

GreenRope

OCTOBER 19, 2020

5 ways that CRM can improve your SEO. Source: Pexels. When it comes to any CRM platform that utilizes marketing automation and can help strengthen a mutual understanding between a business and its customers, it’s easy to forget about how potent CRM systems are at fueling a rigorous SEO strategy. With SEO continuing to be a vital discipline within the latest digital marketing trends , this article will look into 5 ways that CRM can help improve your business’ SEO strategy.

CRM 52

CRM SEO Marketing Automation Services Lock-In 52

GreenRope

OCTOBER 22, 2020

Top Tips for Ecommerce Marketing Automation. Ecommerce is a busy—and constantly growing— business. Brand-new entrepreneurs cut their teeth in a range of different roles and swap hats almost continuously to keep their companies running. They organize sales channels, create marketing schemes, arrange shipping options, run one-person customer service departments, develop new products, and perform a host of other essential tasks.

Marketing Automation Services 52

Marketing Automation Services eCommerce Marketing Automation Work Management 52

GreenRope

SEPTEMBER 16, 2020

Best Practices for Building Better Email Templates. Email marketing continues to thrive as one of the most popular and easiest forms of one-to-one communication for businesses to build long term customer relationships. But after almost four decades of being a marketing staple, the same question continues to get asked by people everywhere - what makes a successful email campaign?

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Template Practices Ad Building Best Practices 52

GreenRope

SEPTEMBER 10, 2020

Marketing Automation Support. & Customer Service. How do you stay a step ahead of the competition without breaking the bank? Among all the business software innovations we’ve seen over the last three decades, none compare to the jaw dropping efficiency of marketing automation. This long sought holy grail of marketing technology has been made widely available through GreenRope Complete CRM.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

GreenRope

SEPTEMBER 9, 2020

Quotes and Invoice Management. Create, Send, and Track. A big benefit of using a Complete CRM tool is the ability to integrate your quotes and invoices with your business processes. GreenRope’s CRM allows you to build, send, and track invoices that are connected with contacts in your account. You can set up automation at each stage of the invoicing process to easily share, remind, or move the contact to a new stage.

CRM 52

CRM Template Contacts Automation 52

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. By simplifying and streamlining their daily workload, marketing automation minimizes mindless labor, freeing up more time for marketers to create content and build relationships.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

GreenRope

JULY 15, 2020

What Problems Do Marketing Automation Platforms Solve? As competition in the business realm intensifies, marketing departments across various industries are seeking the latest in innovative technologies to help overcome hurdles and boost the efficiency of their marketing processes. In the search for the most effective marketing tools available, many companies have incorporated software, such as marketing automation, to assist in their pursuit of achieving business objectives.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Management Automation 52

GreenRope

JULY 21, 2020

COVID Concerns Create New Customer Experiences. “The art of life is a constant readjustment to our surroundings.” - Kakuzo Okakaura. Turbulent times breed uncertainty, and uncertainty has an unsettling effect on consumer confidence. The pandemic we currently find ourselves in has created wide ranging impacts on our economy and society that will persist long after this crisis passes.

Marketing Automation Services 52

Marketing Automation Services Digital Asset Management Work Management Marketing Management 52

GreenRope

JUNE 23, 2020

It takes a lot to successfully manage an educational institution. From an administrative standpoint, how do you enroll the best possible students, secure a steady stream of donations from alumni, and empower students and faculty with the resources they need? If you’re struggling to keep your head above water, it may be time to consider upgrading to a more complete CRM.

Education 52

Education CRM Marketing Automation Services Lead Scoring 52

GreenRope

JUNE 18, 2020

Greenrope Makes The Latka Most Promising SaaS in California. At Greenrope we've been focused on helping businesses grow for the past 9 years, today we’re helping more than 3,000 of you! We’ve grown from a small team with just a handful of employees to now over 19 employees from San Diego and around the world. We’re excited to share that Greenrope has made it to the Latka most promising SaaS in California.

Churn Rate 52

Churn Rate Paid Search Agency Features Software 52

GreenRope

JUNE 11, 2020

6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Brands and marketers that invest in marketing automation witness a surge in productivity and a decrease in overhead by a large margin. Don’t believe me? Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), convers

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

GreenRope

APRIL 7, 2020

April 8, 2020. #CoolerChat - KPIs. Q1. Why is content relevant for personal branding? Q2. What are some ways to put yourself out there? Q3. What are some tips for using content to promote yourself and your skills? Q4. What are some tips for distributing content so that it gets more exposure? Q5. What are best practices for automation in content distribution?

Distribution 52

Distribution Tactics Tips Automation 52

GreenRope

APRIL 5, 2020

Data Cleaning Tips. 10 must-know tips to spring cleaning your data! Tip #1 Know Your System. Your CRM probably has data cleaning tools you’re probably unaware of. GreenRope offers extensive tools for data cleaning, so you know you’re working with the most up to date and relevant information. We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data.

Tips 52

Tips Marketing Automation Services Ideal Customer Profiles Peer-to-peer 52

GreenRope

MARCH 31, 2020

Mar. 31, 2020. #CoolerChat - Customer Retention. Q1. What’s the value of having a customer retention strategy? Q2. Does your organization have a customer retention strategy in place? Q3. How do customer retention strategies differ from lead generation strategies? Q4. What can marketers do to affect customer retention? Q5. How do you balance the need for an effective customer retention strategy with the need for lead generation?

Newsletter 52

Newsletter Lead Generation Lead Scoring Lead Ranking 52

GreenRope

MARCH 26, 2020

Sales Automation in 2020. A Simple Guide For Small Businesses. Let’s face it, running a successful business can be quite a hassle and a time-consuming affair, especially during the early stages of setting it up. You are required to strike a balance between managing your employees, taking care of customers’ needs, and promoting your business.

Small Business Marketing 52

Small Business Marketing Automation Autoresponders Marketing Management 52

GreenRope

MARCH 5, 2020

How Visual Content Can Help Boost the Growth of Your Business. Harnessing the power of visuals can make your marketing strategy powerful. It can help make your brand and products more memorable. Visuals can also make your content more informative, entertaining, and appealing. Still, not convinced about the merits of visual content? Consider these statistics: 75% of marketers get better results when they use visuals in their digital marketing strategies. 50% of shoppers use online videos to make

Top of Funnel 52

Top of Funnel Business Content Digital Marketing Funnels 52

GreenRope

MARCH 1, 2020

10 Surprising Things You Didn't Know About Client Advocacy Manager, Nour Sankary. Nour Sankary is one of GreenRope’s dedicated Client Advocacy Managers. She plays a vital role in advocacy and outreach. She loves problem solving, and getting to know each and every client she helps. When she isn’t assisting clients reach their goals, she can often be found spending time with her kids, taking a walk on the beach, or enjoying some delicious Swiss chocolates.

Outreach 52

Outreach CRM Paid Search Agency Trust Marketing 52

GreenRope

FEBRUARY 27, 2020

Email EasyBuilder vs. Emailer, Feature Differences. By Madison Ervin and Ian Cuatico. Emails are not going away and there’s a reason why businesses use this marketing tool everyday! Not only are emails a great way to communicate with your customers directly, but they can be used to nurture leads and educate them on your special business offerings.

Features 52

Features Template CAN-SPAM Contact Marketing 52

GreenRope

FEBRUARY 9, 2020

Dear Overpriced, Overly Complicated, Singly Feature Sales Software, You made me a fool! After all the time I committed to this relationship, I’m no better off than I was two years ago. You promised me the world, but left me feeling cold and alone with an uneasy, light feeling in my wallet. You were everything I had ever wanted, or, so I thought.

Software 52

Software Pricing Price Efficiency 52

GreenRope

FEBRUARY 3, 2020

3 Ways To Male Small Teams Look BIG! The image of big business has the potential to impress and awe. Big businesses have ample resources, long histories, large networks, experienced leadership, and the projection of stability. As a small business owner, being able to leverage the outward perception of a large company can help build your reputation and consumer trust.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

GreenRope

JULY 29, 2014

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

Word of Mouth 40

Word of Mouth Auto Responder Impressions Broadcasting 40

GreenRope

APRIL 10, 2014

Building a Strong Foundation for your New Small Business. By Alessandra Ceresa. Just like life, businesses need a strong foundation to build upon. Anything that you want to grow and last requires that you begin with a strong base. I am not saying that everything has to be perfect from the start, however, a solid foundation can help you get there smoothly, rather than having to start all over again.

Ad Building 40

Ad Building Auto Responder Business Work Management 40

GreenRope

AUGUST 6, 2014

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

APRIL 14, 2014

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

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