GreenRope

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How to Create an Easy-to-Follow Marketing Strategy

GreenRope

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. When you are resource and budget limited like a lot of small and medium sized businesses at present, creating a marketing strategy and budget might seem out of the question.

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6 Popular and Effective Video Types to Boost your Marketing Campaign

GreenRope

6 Popular and Effective Video Types to Boost your Marketing Campaign. By now, few would argue that video is one of the most powerful tools available for digital marketing. What with all the tech gadgets in our lives providing constant digital stimulation and making video content ubiquitous! But does a typical commercial ad that pops out before a YouTube video achieve the same goals as an educational whiteboard animation ?

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5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. ( Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. ( Content Marketing Institute , 2020). Both of these stats tell us a lot about the importance and effectiveness of email marketing.

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5 Step Guide for Developing a Strong Sales Pipeline

GreenRope

5 Step Guide for Developing a Strong Sales Pipeline. A sales pipeline is a reliable and efficient tool for growing your revenue. It represents how prospects move through the sales process, usually depicted visually by a CRM. In GreenRope, you can create unique phases that make up a path or sales pipeline. A healthy sales pipeline allows you to better understand your clients, engage strategically, and monitor your revenue streams in a better way.

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4 Tips for Taking Your Business Digital in 2021

GreenRope

4 Tips for Taking Your Business Digital in 2021. 2020 was all about going digital, and businesses that are yet to establish a digital presence will struggle to compete both locally and internationally. While many forward-thinking businesses have been doing this for years, there is a percentage of businesses that find themselves stuck and unsure where to start.

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How Automation Impacts Your Email Marketing Campaigns

GreenRope

How Automation Impacts Your Email Marketing Campaigns. In the past five years, searches for “Marketing automation” on Google trends have tripled, a sign of widespread interest and adoption of automation. While this is the case, evidence suggests that marketers are still struggling to get the most out of marketing automation. For example, 51% of B2B marketers aren't confident about the role of automation in improving collaboration between sales and marketing teams.

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Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads

GreenRope

Post-Event Follow Up: Tips for Nurturing Your Virtual Event Leads. By Madison Ervin. With the rise of virtual events, it’s even more important to set up an effective post-event lead nurturing strategy to make the most of your attendance. This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM.