GreenRope

JULY 14, 2021

ç Leading organizations recognize the central role of strong cross-functional teams in creating innovative solutions. These successful teams gather top talent with varying skills to create and market products and services that propel your business far beyond your competitors. Cross-functional teams are bonded by a mutual goal and usually aim to complete a project requiring expertise from different departments in an organization.

Work Management 52

Work Management Marketing Management Ad Building Cross-Selling 52

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. Good customer management is increasingly important for healthcare. Besides the increase in telehealth services due to last year’s health crisis, healthcare consumers are demanding more value and faster and better services. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare.

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

GreenRope

MAY 26, 2021

How to Use CRM and Marketing Automation to Connect With Customers In 2021. As a marketer, your job is to keep customer numbers healthy and create a lasting impression of your company. CRMs and Marketing Automation is a perfect match and the secret formula behind most successful marketing initiatives. We have your back, marketers! This guide covers how you can use CRM and Marketing Automation to connect with customers in 2021.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation CRM Automation 52

GreenRope

MAY 19, 2021

5 Tips for Building Effective Cross-Functional Teams. Having a cross-functional team offers a number of powerful benefits. Getting people with different expertise to work towards a common goal helps to build a collaborative culture, fosters employee engagement, keeps work interesting, and enhances productivity. To make the most of the different skill sets of your team members, you need to ensure that your cross-functional teams are effective.

Marketing Automation Services 52

Marketing Automation Services Effectiveness Ad Building Work Management 52

GreenRope

MAY 2, 2021

How Automation Impacts Your Email Marketing Campaigns. In the past five years, searches for “Marketing automation” on Google trends have tripled, a sign of widespread interest and adoption of automation. While this is the case, evidence suggests that marketers are still struggling to get the most out of marketing automation. For example, 51% of B2B marketers aren't confident about the role of automation in improving collaboration between sales and marketing teams.

Work Management 52

Work Management Email Marketing Marketing Management Marketing Automation Services 52

GreenRope

MARCH 10, 2021

How to Develop A Customer Journey Map. in 5 Easy Steps. Successful businesses know that customers are the heartbeat of their success. It is important to understand who your customer is, what they want, and what it will take to get them to do things of value to your business. The better a company understands the customer journey, the better equipped they are to identify and adapt to potential pain points.

Top of Funnel 52

Top of Funnel Marketing Automation Services Autoresponders Customer Satisfaction 52

GreenRope

FEBRUARY 15, 2021

The Key Differences Between a Customer Journey and a Workflow. Workflows and customer journeys provide the foundation for effective automation. Both of these help you streamline your internal processes, and create more cohesive, personalized customer experiences. As the Implementation Manager at GreenRope, a cloud-based complete CRM platform, one of the most common questions I hear is, “What is the difference between a workflow and a customer journey?

Trigger Marketing 52

Trigger Marketing Guidelines SMS Demographics 52

GreenRope

DECEMBER 9, 2020

10 Surprising things you didn’t know about Marketing and Implementation Director, Alessandra Gyben. As the Marketing Director at GreenRope, and a member of the GreenRope team for almost 10 years, I am excited to share a little more about myself! While I live and breathe (and sometimes dream) marketing, there is a lot more to me! At GreenRope, I am responsible for all of our marketing efforts from customer journey mapping, campaigns, content, workflows, lead generation, and more.

Planning 52

Planning Marketing & Strategy Lead Generation Marketing 52

GreenRope

SEPTEMBER 10, 2020

Marketing Automation Support. & Customer Service. How do you stay a step ahead of the competition without breaking the bank? Among all the business software innovations we’ve seen over the last three decades, none compare to the jaw dropping efficiency of marketing automation. This long sought holy grail of marketing technology has been made widely available through GreenRope Complete CRM.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

GreenRope

SEPTEMBER 1, 2020

CRM and The MLB. Baseball is back! You may be stuck cracking peanuts and sipping Budweisers from home this year, but hey, at least the Padres are doing well (for all the San Diego fans out there). It takes next level talent to fill the dugout of an MLB franchise. Each player’s performance is critical to their team’s overall success. In the field, a team’s defense is built on the combined efforts of nine players operating in specialized roles.

CRM 52

CRM Autoresponders SMS Marketing Automation Services 52

GreenRope

AUGUST 24, 2020

CRM for Financial Services. Data Fluidity. Currency is easily quantifiable, that’s the whole point of it. It exists as a medium of exchange so that we don’t have to barter at every point of purchase. Data, on the other hand, can't be valued as easily. It’s value exists in the eyes of the beholder. When data is tied to a person’s identity or source of income, it’s priceless.

Digital Asset Management 52

Digital Asset Management Work Management Marketing Management CRM 52

GreenRope

AUGUST 20, 2020

8 Marketing Automation Workflows to Boost Conversions. Effective marketing is the key to running a successful business. Marketing automation workflows are a vital part of this. They build customer and client relationships. If implemented correctly, automation strategies can save time for your firm and boost conversions. Whether B2B or B2C, automated marketing can bring your office into the future.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Conversion 52

GreenRope

JULY 27, 2020

Five Reasons Digital Marketers Love Automation. In recent years, marketing automation has become very popular among businesses of all sizes. Digital marketers love it because it makes their life easier. By simplifying and streamlining their daily workload, marketing automation minimizes mindless labor, freeing up more time for marketers to create content and build relationships.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

GreenRope

JULY 21, 2020

COVID Concerns Create New Customer Experiences. “The art of life is a constant readjustment to our surroundings.” - Kakuzo Okakaura. Turbulent times breed uncertainty, and uncertainty has an unsettling effect on consumer confidence. The pandemic we currently find ourselves in has created wide ranging impacts on our economy and society that will persist long after this crisis passes.

Marketing Automation Services 52

Marketing Automation Services Digital Asset Management Work Management Marketing Management 52

GreenRope

JUNE 11, 2020

6 of the Hottest Trends in Marketing Automation You Need to Know. Marketing automation is needed now more than ever. Brands and marketers that invest in marketing automation witness a surge in productivity and a decrease in overhead by a large margin. Don’t believe me? Check out this stat: Smart Insights in their survey of B2B marketers found that marketing automation has helped them improve user experience (according to 60% of respondents), lead quality (59%), lead quantity (57%), convers

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Budget Trends 52

GreenRope

MAY 28, 2020

How to Market Your Business on a Zero (or Small) Marketing Budget. Budgets aren’t endless, and hard times call for making the most of the budget you do have. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. The strategies we discuss in this post are tried and tested.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

GreenRope

MAY 5, 2020

CRM For Agencies: The Why. Why Everyone Needs A Complete CRM. Complete CRM is a powerful tool that can improve any organization, and marketing agencies are no exception. Chinese philosopher and military strategist Sun Tzu’s maxim, “strategy without tactics is the slowest route to victory,” applies just as well to 21st century marketing as it did to ancient warfare.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies CRM 52

GreenRope

APRIL 7, 2020

April 8, 2020. #CoolerChat - KPIs. Q1. Why is content relevant for personal branding? Q2. What are some ways to put yourself out there? Q3. What are some tips for using content to promote yourself and your skills? Q4. What are some tips for distributing content so that it gets more exposure? Q5. What are best practices for automation in content distribution?

Distribution 52

Distribution Tactics Tips Promotion 52

GreenRope

APRIL 5, 2020

Data Cleaning Tips. 10 must-know tips to spring cleaning your data! Tip #1 Know Your System. Your CRM probably has data cleaning tools you’re probably unaware of. GreenRope offers extensive tools for data cleaning, so you know you’re working with the most up to date and relevant information. We have tools for quickly removing bounces or unsubscribes, merging duplicate contacts, and merging contact and company data.

Tips 52

Tips Marketing Automation Services Ideal Customer Profiles Peer-to-peer 52

GreenRope

MARCH 31, 2020

Mar. 31, 2020. #CoolerChat - Customer Retention. Q1. What’s the value of having a customer retention strategy? Q2. Does your organization have a customer retention strategy in place? Q3. How do customer retention strategies differ from lead generation strategies? Q4. What can marketers do to affect customer retention? Q5. How do you balance the need for an effective customer retention strategy with the need for lead generation?

Newsletter 52

Newsletter Lead Generation Lead Scoring Lead Ranking 52

GreenRope

MARCH 19, 2020

How to Acquire Customers on a $0 Marketing Budget. You've heard it before: you have to spend money to make money. But what about if you're just getting started or don't have the budget for costly marketing strategies? If that sounds familiar, you're not alone. Fortunately, it's entirely possible to acquire customers on a $0 marketing budget.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Budget Programs Planning 52

GreenRope

FEBRUARY 27, 2020

Email EasyBuilder vs. Emailer, Feature Differences. By Madison Ervin and Ian Cuatico. Emails are not going away and there’s a reason why businesses use this marketing tool everyday! Not only are emails a great way to communicate with your customers directly, but they can be used to nurture leads and educate them on your special business offerings.

Features 52

Features Template CAN-SPAM Contact Marketing 52

GreenRope

FEBRUARY 20, 2020

5 Ways CRM Helps Sales Professionals. Customer Relationship Management (CRM) technology is an essential tool for effective business management. CRM is software used by organizations of any size to track and grow important relationships. From a sales standpoint, they help professionals manage the end-to-end customer relationship. From the second a contact becomes a lead, to conversion and beyond, a CRM helps your sales team effectively communicate with the client, store key information about that

CRM 52

CRM Lead Scoring Top of Funnel Lead Ranking 52

GreenRope

FEBRUARY 9, 2020

Dear Overpriced, Overly Complicated, Singly Feature Sales Software, You made me a fool! After all the time I committed to this relationship, I’m no better off than I was two years ago. You promised me the world, but left me feeling cold and alone with an uneasy, light feeling in my wallet. You were everything I had ever wanted, or, so I thought.

Software 52

Software Pricing Price Efficiency 52

GreenRope

JANUARY 19, 2020

25 Cyber Security Tips. “Humans are data. Data is the new oil.” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood. So what are you doing to protect it? Cybercriminals and digital ne'er-do-wells are the unfortunate reality of modern living.

Tips 52

Tips Work Management Domain Privacy 52

GreenRope

DECEMBER 1, 2019

10 Surprising Things You Didn't Know About Certification Manager, Melissa Filich. Having been with the company since nearly the beginning, Melissa has worn many hats during her career with GreenRope. From managing the day to day activities of our senior system, CoolerEmail, to working with the Marketing & Education teams. Her role as the Certification Manager keeps her busy assisting students through GreenRope's Certification Program that Melissa created using our very own Learning M

Work Management 52

Work Management Training Education Trust Marketing 52

GreenRope

MAY 3, 2016

Break Down the Silos with Technology. Image by 8Manage. Departmental silos or units have been an inevitable reality in business. But recent trends have suggested that silos slow down an organization's information flow and coordination. Problems arise when trying to quickly transmit information from one silo to another, making it impossible to transmit information to all members of an organization in a timely manner.

CRM 40

CRM Cost Organic Leads Software 40

GreenRope

MAY 18, 2016

How to not be a Spammer in 8 steps. Listen, nobody with a legitimate business wants to be a spammer. We spend days on end creating the perfect email content, subject lines, and more. Yet, somehow, some of our emails just don’t land in the inbox. Well, without you even knowing, you could be doing or not doing things that are preventing your messages from being read by your list.

CAN-SPAM 40

CAN-SPAM Deliverability Contact Marketing Advertising Mediums 40

GreenRope

MAY 22, 2016

How to Identify your CRM Champion. CRM implementation success takes planning and strategy. Appointing a CRM Champion is the best way to ensure your entire team in on boarded and trained properly. Click here to read 5 Reasons You Need a CRM Champion. Selecting the right CRM Champion increases usage and success, as they spearhead trainings, granting access, troubleshooting tips, and more.

CRM 40

CRM Work Management Marketing Management Knowledge Base 40

GreenRope

MAY 25, 2016

Close More Deals Using Predictive Analytics. SMBs everywhere are beginning to implement more advanced digital marketing strategies, and Predictive Analytics is just one tool that can help you perfect your marketing efforts. Businesses collect so much data these days that Predictive Analytics should be the obvious next step. However, most businesses are not taking advantage of the predictive powers.

Analytics 40

Analytics Lead Ranking Correlation Marketing Automation Services 40

GreenRope

JUNE 8, 2016

CRM for Financial Services. Don't they look happy they are using a CRM? CRM for financial services has significantly evolved. It is no longer just about client management, but it is about relationship management and developing deeper relationships between firms and their clients. Here are a couple of reasons why CRM is an important part of any financial services client experience and marketing strategy. 1.

Work Management 40

Work Management Marketing Management CRM Service 40

GreenRope

JULY 21, 2016

GreenRope's EasyBuilder. When it comes to email marketing, one size does not fit all. Templates, design, and layout are all critical pieces that add to the big picture of your brand. Some email platforms limit you to basic and unappealing layouts, while other platforms require extensive HTML knowledge. Luckily with the Email EasyBuilder, GreenRope accommodates all types of businesses and entrepreneurs, no HTML experience required.

Template 40

Template Landing Pages Design Email Marketing 40

GreenRope

AUGUST 3, 2016

GreenRope's Booking Calendar. If you’re looking for an easy and efficient way to schedule meetings and appointments, get started with our Booking Calendar App. Allow your clients to check your available appointment time slots and book appointments on specified days and times. Bridge the gap between the back and forth communication on availability, meeting times, etc. and have it all done with a simple click.

Efficiency 40

Efficiency Ads Marketing Websites Personalization 40

GreenRope

MARCH 30, 2014

Social Media 101: Mistakes to Avoid. By Alessandra Ceresa. If you are a small business or startup, then explaining epic social media fails by large corporations really has nothing to do with you. I want to highlight how small businesses have failed or made mistakes with their social media strategy so you don’t make the same. In the past, businesses could survive without social, but we are now in the age of the social business.

Social Media 40

Social Media Media Buyer Personas Ideal Customer Profiles 40

GreenRope

APRIL 7, 2014

GreenRope Account Setup Best Practices. Setting Up Groups from GreenRope on Vimeo. GreenRope is designed to help manage and grow your business, and just like anything else, a solid foundation sets the tone for what is to build on top. So, to help you out, we wanted to outline best practices for setting up your new GreenRope account. Plan Ahead. Developing the foundation for your business should not be overlooked.

Practices 40

Practices Best Practices SMS Marketing Analytics Tools 40

GreenRope

JULY 16, 2014

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

Creativity 40

Creativity Mobile Marketing Design Trends 40

GreenRope

AUGUST 5, 2014

What Leaders Have to Say About Goals. By Tatiana Ceresa. I recently created a list of my personal and professional goals. It was a new task for me, seeing as I have only been in the professional world for a few months now. Setting professional goals should be more short term, easily measureable, and reachable. As a marketer, who invests a lot of time in social media and content marketing, we need to celebrate the small wins and always be one step ahead of the game.

Social Media 40

Social Media Positioning Social Marketing Personalization 40