GreenRope

OCTOBER 15, 2020

10 Surprising things you didn’t know about Marketing Assistant, Alexis Scott. The newest member to our Marketing team, Alexis loves to assist in bringing ideas and visions to life to share with the world through creative strategy and visuals. Lover of music that moves her soul, unforgettable food, Alexis also loves to find her flow in reading or writing.

Planning 52

Planning Marketing & Strategy Marketing Ethics 52

GreenRope

APRIL 9, 2020

10 Surprising Things You Didn't Know About Marketing & Implementation Specialist, Madison Potter. A senior team member, Madison is passionate about how utilizing the right tools will strengthen your brand and attract the right clients. Solving complex problems is always a welcomed challenge. Her consultative approach and diverse platform knowledge helps boost confidence and usability among our clients and team.

Planning 52

Planning Marketing Automation Services Marketing & Strategy CRM 52

GreenRope

MARCH 30, 2020

10 Easy Email Automations You Need to Implement Today! Email automation is a simple and easy way to stay in touch with your audience. Successful businesses leverage email automation to amplify their reach and to share critical information with ease. It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business.

Automation 52

Automation Auto Responder Trigger Marketing Top of Funnel 52

GreenRope

FEBRUARY 25, 2020

Feb. 19, 2020. #CoolerChat - Twitter Chats. Digital Marketing guru and Twitter chat connoisseur, Bernie Fussenegger, led us through a wonderfully engaging discussion on how brands can leverage Twitter chats to drive digital marketing success. Here's what the experts had to say. Q1. How does the difference between Twitter live chats and regular posts change the dynamic of interactions?

Twitter 52

Twitter Peer-to-peer Thought Leadership Trust Marketing 52

GreenRope

FEBRUARY 9, 2020

Dear Overpriced, Overly Complicated, Singly Feature Sales Software, You made me a fool! After all the time I committed to this relationship, I’m no better off than I was two years ago. You promised me the world, but left me feeling cold and alone with an uneasy, light feeling in my wallet. You were everything I had ever wanted, or, so I thought.

Software 52

Software Email Marketing Paid Search Agency Efficiency 52

GreenRope

FEBRUARY 6, 2020

As GreenRope’s Chief Technology Officer, Lyle Hopkins, drives the development, integration, and transition of next-generation solutions that continually advance the company’s current software and future technology pursuits. In his spare time he is a dedicated student, teacher, and practitioner of Kickboxing & fitness. Here are ten things you may not have known about Lyle: 1.

Impressions 52

Impressions Class Contacts Software 52

GreenRope

JANUARY 12, 2020

25 Cyber Security Tips. “Humans are data. Data is the new oil.” -Miguel Sanchez; CEO, Mass Ideation. Your data is valuable. It informs each decision you make and is at the heart of everything you do. Your data is an integral part of your identity and livelihood. So what are you doing to protect it? Cybercriminals and digital ne'er-do-wells are the unfortunate reality of modern living.

Tips 52

Tips Work Management Domain Privacy 52

GreenRope

APRIL 23, 2015

GreenRope's Weekly Roundup. Hey GreenRope users! This week, we wanted to share with you some good reads that we found while surfing the web that are relevant to you! Businesses are able to thrive because they are continuously improving. We hope these resources help you! Comment below to tell us about your favorite articles. Marketing: Combine Digital and Physical Marketing Efforts to Increase Sales.

Planning 40

Planning Paid Search Agency Social Media Marketing Prospects 40

GreenRope

JANUARY 18, 2015

Simplify Your Business With Integration. By Tatiana Ceresa  So many tools claim to increase productivity, efficiency, money, and/or time, so you would think that every business would be growing at a fast rate. However, what many of those businesses are missing is a solution that is fully integrated. I am not saying that stand alone software is not useful, but what I am saying is that you can get much more bang for your buck with an integrated software that will grow with your business an

Work Management 40

Work Management Marketing Management Business Marketo 40

GreenRope

AUGUST 4, 2015

Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.

Ideal Customer Profiles 40

Ideal Customer Profiles Case Study Case Studies Ad Exchange 40

GreenRope

AUGUST 27, 2014

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

Customer Satisfaction 40

Customer Satisfaction Work Management Digital Transformation Social Media 40

GreenRope

NOVEMBER 30, 2014

5 Tips to a More Productive You After Thanksgiving. By Tatiana Ceresa. Now that you’ve eaten enough to last you a couple weeks and spent enough money to dent your bank account, it’s time to get back to work for a few more weeks! Monday never felt so foggy, am I right? But, the reality of the matter is that Thanksgiving is passed and you still need to get your plans solidified for the new year.

Organization 40

Organization Tips Product Best Practices 40

GreenRope

JUNE 28, 2015

The Art of Delegating - Your Winning Strategy. If you are a control freak, like me, then you probably find it hard to delegate tasks and projects. However, delegation is a crucial part of growing your business. If you are starting to see your company excel, then delegating will help you get there. I have fought the delegation battle for years, always saying to myself, “I can just get this finished faster.” But, as I am learning, I may be able to get it done quickly, but with everythi

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Trust Marketing Work Management 40

GreenRope

OCTOBER 6, 2014

5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.

Tools 40

Tools Lead Scoring Lead Ranking CRM 40

GreenRope

JANUARY 27, 2015

How To: A/B Testing for Higher Conversion Rates. By Alessandra Ceresa  Always be testing. Those are words to live by in a marketer’s world. Without testing, how do you know what works and what doesn't? You won't. Testing allows you to gage what resonates with your audience most so you can ultimately become more profitable. A few things A/B testing accomplishes: Shows that wording matters in your overall messaging!

Landing Pages 40

Landing Pages Click Rate Conversion Rate Marketing Report 40

GreenRope

OCTOBER 8, 2014

Use Your CRM Data for Holiday Marketing. By Alessandra Ceresa. Your CRM is a powerful tool. It collects and houses valuable data about your leads and clients. It is a treasure chest of information allowing you to build deeper, more meaningful relationships with your contacts. However, too many people view their CRM as a database rather than a fountain of knowledge to build a better customer experience.

CRM 40

CRM Marketing Email Marketing Contact Marketing 40

GreenRope

JULY 13, 2015

A Business Adventure. When we think about adventure, oftentimes we think of people like Sir Edmund Hillary and the intrepid pioneers who go places where we only dream, into space or below the sea. They prepare themselves the best they can to deal with extreme environments and threats unknown, to conquer challenges only very few even dare to confront.

Business 40

Business Marketing Automation Services Work Management Paid Search Agency 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. It took me about 2 hours before I could stand.

Work Management 40

Work Management Marketing Management Business Paid Search Agency 40

GreenRope

JULY 20, 2015

Print Is Not Dead.and Why You Should Use It. By Alessandra Ceresa. Whoever said print is dead is wrong. I know what the trends are, but who is to say that people do not enjoy picking up a magazine, a postcard, and maybe even a newsletter and reading it front to back. Print lost its touch because it was so impersonal, but now, with the advent of advanced technologies such as CRM and marketing automation, print is going to come back with a vengeance.

Planning 40

Planning Email Marketing Marketing Strategy Marketing & Strategy 40

GreenRope

SEPTEMBER 8, 2014

GreenRope's New Updates and Features. By Tatiana Ceresa. It is our mission to be your partner in business. How do we do that? We constantly update and add new features to our platform that you have requested. We want to see you succeed, which is why we dedicate our time to improving the platform. This summer has flown by, and our team has worked hard to upgrade and add new features to turbocharge your business for the fall.

Features 40

Features CRM Lead Scoring Lead Ranking 40

GreenRope

OCTOBER 9, 2014

The Art of the Follow Up. By Tatiana Ceresa. It doesn’t matter if you’re a sales person, a marketer, or neither. All of us need to follow up, whether it is with a family member, a coworker, or friend. Following up is a critical part of the sales process. Not everyone is ready to buy, therefore perfecting your follow up skills is key. I am not going to go on a rant about how you should be writing hand written thank you notes (even though I am still a fan), but I will tell you what I h

CRM 40

CRM Case Study Case Studies Leads 40

GreenRope

JULY 23, 2015

3 Benefits of Affiliate Marketing. By Tatiana Ceresa. Affiliate marketing is a great way to expand the reach of your business without the large marketing dollars. There are many benefits of affiliate partnerships, both on the business side and the affiliate side. For those of you who aren’t familiar with affiliate marketing, it is “a way for a company to sell its products by signing up individuals or companies who market the company’s products for a commission” ( Entrepre

Paid Search Agency 40

Paid Search Agency Marketing & Strategy Marketing Budget Programs 40

GreenRope

JANUARY 1, 2015

New Year & New Features. 2014 has been a great year for new features and updates to the GreenRope system. We are starting 2015 with a new user interface and a host of important features that are sure to improve your marketing and sales, and increase your bottom line. If you are as excited about these new changes as we are, then please go to G2 Crowd and review GreenRope for a 10% discount on next month’s subscription.

Features 40

Features Contact Marketing Paid Search Agency Landing Pages 40

GreenRope

AUGUST 20, 2015

Social Media Check Up: What's Working & What's Not. By Tatiana Ceresa. As we quickly approach the end of Summer and the beginning of Q3, it is a good time to take a step back and look at your strategies. What is working? What isn’t? How can you improve your strategy to reach your EOY goals? While you should be constantly evaluating your marketing efforts in every area you manage, I want to specifically talk about social media.

Social Media 40

Social Media Work Management Media Marketing Management 40

GreenRope

JULY 27, 2015

Software Advice Reveals Top Marketing Automation Buyer Trends in BuyerView Report. Marketing automation is quickly becoming the most needed software for marketers. There are far too many digital marketing channels to keep up with them all, which is why automation is key for efficient and effective work. We have small and medium sized businesses come to us every day looking for marketing automation and we have what they need.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

GreenRope

SEPTEMBER 14, 2014

Impressive Women in Business Today. By Tatiana Ceresa. This is a common topic of discussion in today’s business world. Over the past few years, many intelligent women have proven themselves as equals or superiors to men in business. It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

AUGUST 4, 2015

Increase Sales with Customer Advocacy. Did you know that 77% of consumers are more likely to buy a product when they hear about it from friends or family? For most of you, that should not come as much of a surprise. ( Social Chorus ). This stat highlights the importance of engaging your customers, showing your dedication to them, and in turn, have them share your brand’s story.

Ideal Customer Profiles 40

Ideal Customer Profiles Case Study Case Studies Ad Exchange 40

GreenRope

MARCH 23, 2014

Transform your Company Culture with CRM. By Alessandra Ceresa. The concept of leadership is evolving as we speak, as is the concept of the CEO. Gone are the days when CEOs sat in their top floor offices completely cut off from the workforce that makes up each moving piece of their organization. Instead, we are seeing a trend towards a more networked approach to how a business is structured.

CRM 40

CRM Paid Search Agency Companies Work Management 40

GreenRope

MAY 28, 2015

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Domain Marketing Prospects 40

GreenRope

AUGUST 13, 2015

Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. It took me about 2 hours before I could stand.

Work Management 40

Work Management Marketing Management Business Paid Search Agency 40

GreenRope

JANUARY 11, 2015

Organizational Agility: The Secret to your Success. By Tatiana Ceresa. There is no arguing that change is scary. Change is particularly scary because the outcome is often unknown. But, for those of you who have taken a leap of faith and jumped into the unknown, know that change or evolution of strategy are the best ways to stay ahead in the marketplace.

Paid Search Agency 40

Paid Search Agency Marketing Strategy Marketing & Strategy Organic Leads 40

GreenRope

JANUARY 18, 2015

Simplify Your Business With Integration. By Tatiana Ceresa  So many tools claim to increase productivity, efficiency, money, and/or time, so you would think that every business would be growing at a fast rate. However, what many of those businesses are missing is a solution that is fully integrated. I am not saying that stand alone software is not useful, but what I am saying is that you can get much more bang for your buck with an integrated software that will grow with your business an

Work Management 40

Work Management Marketing Management Business Marketo 40

GreenRope

JUNE 7, 2015

Customer Issues are Hard to Track: Ticketing & CRM are the Solutions. By Alessandra Ceresa. Every business is going to have customers who have issues. It is important for every business to track customer issues so they can respond appropriately, provide a solution, and keep the customer happy. The Problem: A customer calls in and has a problem with your product or service.

Work Management 40

Work Management CRM Organic Leads Contacts 40

GreenRope

OCTOBER 19, 2014

Using Your Tools. Have you ever been out and heard a mother coach her child with "use your words"? I don't have kids, but whenever I hear this, I think of it like a parent trying to use psychology to prevent a temper tantrum. Anyone that has ever managed people, projects, events, or anything involving a group of people will attest to the importance of avoiding tantrums from everyone involved.

Tools 40

Tools CRM Work Management Small Business Marketing 40

GreenRope

MARCH 17, 2015

Software Integration is Key to Uniting Sales, Marketing and Operations Departments. Listen to GreenRope CEO, Lars speak with Clark Buckner at TechnologyAdvice about setting up a proper vision and process for successfully implementing technology that can unite not just sales and marketing, but your company as a whole. TECHNOLOGY ADVICE: One of your big themes is not being afraid of integration.

Work Management 40

Work Management Marketing Management Marketing Automation Services Top of Funnel 40

GreenRope

MARCH 24, 2015

New Big Role: The Marketing Technologist. By Tatiana Ceresa. Dig ital technology is changing everything from fitness and health to business and marketing. We are experiencing an evolution of the traditional business model, which means an evolution of traditional business roles. A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology.

Work Management 40

Work Management Marketing Management Advertising Agencies Paid Search Agency 40

GreenRope

JUNE 25, 2015

Social Media Strategies for Small Business Budgets. <!--cke_bookmark_774S--><!--cke_bookmark_774E--> Social Media Strategy Slides from GreenRope. Slide 2. From this graphic (Douglass Karr), you can see that social media helps in achieving many business objectives. I am sure that all of you have some of these marketing goals in mind: Increased awareness, increased trust, always want to fill the funnel with leads, and of course close sales, and retain those customers!

Social Media 40

Social Media Small Business Marketing Budget Programs Marketing Automation Services 40