GreenRope

FEBRUARY 10, 2014

Make Your Customers Love You. As Valentines Day approaches, it’s good to keep in mind that you don’t have to just limit your love to your significant other. Before you jump to conclusions, let me just go ahead and say that from a business standpoint, it’s okay to love your customers too! You want your clients to know that you appreciate their business.

Opinions 40

Opinions CRM Lead Scoring Lead Ranking 40

GreenRope

FEBRUARY 12, 2014

LOVE Your Job! By Alessandra Ceresa. I’m sure you’ve all heard the saying, “do the job you love and you will never work a day in your life.” I believe this to be true. However, many people find themselves ‘stuck in rut’ when it comes to their careers. I always hate when I speak with people who hate their jobs, and I always try to find the positive aspects of what they do.

Fulfillment 40

Fulfillment Social Media Positioning Tips 40

GreenRope

FEBRUARY 18, 2014

Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 23, 2014

Social Media: Our Best Advice! Wondering if social media is well worth your time? We say, YES, and apparently so do a ton of other marketers out there. 61% of companies surveyed are planning to increase their social media budget this year. Why? Because social media works not only for retention, but for acquisition as well. ( Econsultancy ). 58% of B2B marketers plan to increase their social media budget in 2014.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

MARCH 3, 2014

Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.

Buyer Personas 40

Buyer Personas Content Storytelling Trigger Marketing 40

GreenRope

MARCH 6, 2014

GreenRope Goes to SXSW! By Alessandra Ceresa. GreenRope is packing up and heading east to the Annual South by Southwest festival next week! This will be our breakout year at the conference, and we are more than ready to take Austin by storm! “This is a conference we have wanted to be a part of for a while now. This is our year. GreenRope is finally at a point where we can jump in with two feet and show people the platform and all of its capabilities,” Founder and CEO, Lars Helgeson,

Trade Show 40

Trade Show Conference Software Companies 40

GreenRope

MARCH 9, 2014

From Basement to Boardroom: Business Startup Growing Pains. By Ryan Harrison Business career consultant, and volunteer. You and your staff have become accustomed to the frenetic world of a startup, and now that you have several months under your belt, you're beginning to see the payoff. You have a large contract looming, a global customer is considering a partnership, or maybe there's a merger in your near future.

Startups 40

Startups Work Management Business Marketing Management 40

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

GreenRope

MARCH 13, 2014

Accounting for Startups: Tips from GreenRope's CFO. If you are like me, the numbers side of running a business is pretty daunting. As intimidating as business accounting may seem, it is a very critical part of running a company. It is especially important when starting a business. You must start off right to ensure successful bookkeeping in the future, and for the life of your business.

Startups 40

Startups Tips Work Management Paper 40

GreenRope

MARCH 20, 2014

Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 40

GreenRope

MARCH 23, 2014

Transform your Company Culture with CRM. By Alessandra Ceresa. The concept of leadership is evolving as we speak, as is the concept of the CEO. Gone are the days when CEOs sat in their top floor offices completely cut off from the workforce that makes up each moving piece of their organization. Instead, we are seeing a trend towards a more networked approach to how a business is structured.

CRM 40

CRM Paid Search Agency Companies Work Management 40

GreenRope

MARCH 25, 2014

Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?

Customer Satisfaction 40

Customer Satisfaction Companies Lead Scoring Lead Ranking 40

GreenRope

MARCH 30, 2014

Social Media 101: Mistakes to Avoid. By Alessandra Ceresa. If you are a small business or startup, then explaining epic social media fails by large corporations really has nothing to do with you. I want to highlight how small businesses have failed or made mistakes with their social media strategy so you don’t make the same. In the past, businesses could survive without social, but we are now in the age of the social business.

Social Media 40

Social Media Media Buyer Personas Ideal Customer Profiles 40

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Scoring Lead Ranking Paid Search Agency 40

GreenRope

AUGUST 19, 2014

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

Paid Search Agency 40

Paid Search Agency Companies Marketing Automation Services Ideal Customer Profiles 40

GreenRope

AUGUST 20, 2014

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40

CRM Software Top of Funnel Lead Scoring 40

GreenRope

AUGUST 27, 2014

Silo Smashing: Digital Darwinism. By Tatiana Ceresa. The digital transformation is more of a digital evolution. A transformation is defined as “a thorough change in form or appearance.” Evolution, on the other hand, is defined as “a gradual development of something.” The digital shift we are experiencing today is ongoing so we need to respond, not just one time, but on a consistent basis.

Customer Satisfaction 40

Customer Satisfaction Digital Transformation Work Management Transparency 40

GreenRope

SEPTEMBER 1, 2014

Before the Import: How to Organize Your Data. By Alessandra Ceresa. Data is a critical part of any effective sales and marketing strategy. GreenRope helps you organize, track, and utilize your data to help grow your business and provide the best customer experience to all of your leads and clients. However, data is only useful to you once all the information you have collected is organized properly.

Organization 40

Organization Broadcasting Segmentation Sales Cycle 40

GreenRope

SEPTEMBER 4, 2014

Comin' in hot with CRM. By Tatiana Ceresa. If you’re just starting your business or planning to launch your business in the near future, then you should already be thinking about a CRM platform. I know it sounds strange to implement a CRM when you don’t even have clients yet BUT you have to think ahead—beyond the next curve. Something many entrepreneurs and small business owners forget to think about while mapping out their business plan is the marketing that should be done

CRM 40

CRM Buyer Personas Ideal Customer Profiles Top of Funnel 40

GreenRope

SEPTEMBER 8, 2014

GreenRope's New Updates and Features. By Tatiana Ceresa. It is our mission to be your partner in business. How do we do that? We constantly update and add new features to our platform that you have requested. We want to see you succeed, which is why we dedicate our time to improving the platform. This summer has flown by, and our team has worked hard to upgrade and add new features to turbocharge your business for the fall.

Features 40

Features RSS Lead Scoring Lead Ranking 40

GreenRope

SEPTEMBER 14, 2014

Impressive Women in Business Today. By Tatiana Ceresa. This is a common topic of discussion in today’s business world. Over the past few years, many intelligent women have proven themselves as equals or superiors to men in business. It is no longer about gender but about skill, intelligence, and an understanding of today’s digital evolution for business.

Small Business Marketing 40

Small Business Marketing Impressions Business Public Relations 40

GreenRope

SEPTEMBER 18, 2014

Don't Get Deleted: Optimize Your Subject Lines. By Tatiana Ceresa. My typical morning consists of waking up, getting dressed, drinking some coffee, reading TheSkimm , and going through my emails. I am rarely stressed before the moment I sign into Gmail. But, when I see a triple digit number and lines of bolded (unread) emails, I shudder. And, what do I do next?

Optimization 40

Optimization Open Rate CAN-SPAM Trigger Marketing 40

GreenRope

SEPTEMBER 22, 2014

What the First Day of Fall Means for Your Marketing Strategy. By Alessandra Ceresa. For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the same day means time to ramp up the holiday campaigns, measure the ROI on your summer campaigns, and start planning for the year to come.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Planning Landing Pages 40

GreenRope

SEPTEMBER 30, 2014

This just happened. I'm sure you've heard people say that little phrase. Usually when something unexpectedly good shows up on your life's doorstep. Under great duress, after some really convincing arguments, our marketing department (we're a small company, so it really was just our lovely and talented sister team of Alessandra and Tatiana) convinced me to start writing a blog.

Peer-to-peer 40

Peer-to-peer Course Education Interactive Marketing 40

GreenRope

OCTOBER 6, 2014

5 GreenRope Sales Tools to Start Using Today. By Alessandra Ceresa. As I am sure you know, GreenRope is a powerful sales and marketing tool. Our many features, when used correctly, will help you close more deals, develop better relationships with your customers, and deepen your brand’s footprint. So, to get you up and running, here are 5 sales tools to implement today.

Tools 40

Tools Lead Scoring Lead Ranking Template 40

GreenRope

OCTOBER 8, 2014

Use Your CRM Data for Holiday Marketing. By Alessandra Ceresa. Your CRM is a powerful tool. It collects and houses valuable data about your leads and clients. It is a treasure chest of information allowing you to build deeper, more meaningful relationships with your contacts. However, too many people view their CRM as a database rather than a fountain of knowledge to build a better customer experience.

CRM 40

CRM Broadcasting Purchase Template 40

GreenRope

OCTOBER 9, 2014

The Art of the Follow Up. By Tatiana Ceresa. It doesn’t matter if you’re a sales person, a marketer, or neither. All of us need to follow up, whether it is with a family member, a coworker, or friend. Following up is a critical part of the sales process. Not everyone is ready to buy, therefore perfecting your follow up skills is key. I am not going to go on a rant about how you should be writing hand written thank you notes (even though I am still a fan), but I will tell you what I h

CRM 40

CRM Case Study Case Studies Act-On 40

GreenRope

OCTOBER 12, 2014

Who am I, anyway? It's funny how so much of the world is coincidence. Last week, yours truly was, quite by accident, in pictures circulated all over the world. Maybe you saw or heard the story of the hot air balloon north of San Diego that almost got blown out to sea by offshore winds. As it turns out, I happened to be surfing the reef break near where I live when that balloon came down to the water.

Work Management 40

Work Management Marketing Management Vendors Trust Marketing 40

GreenRope

OCTOBER 16, 2014

Inc 5000: Expert Advice You Want to Know. This year, GreenRope ranked number 247 in Inc.'s list of the 500 fastest growing private companies. CEO, Lars Helgeson, is in Phoenix for the Inc 5000 conference and he is sending us constant updates from the keynote speakers! Here's what is going on at the JW Mariott in Phoenix this weekend: Wednesday. 3:17 pm : Props to the JW Marriott for customizing their staircase for the conference!

Godaddy 40

Godaddy Work Management Conference CMO 40

GreenRope

OCTOBER 19, 2014

Using Your Tools. Have you ever been out and heard a mother coach her child with "use your words"? I don't have kids, but whenever I hear this, I think of it like a parent trying to use psychology to prevent a temper tantrum. Anyone that has ever managed people, projects, events, or anything involving a group of people will attest to the importance of avoiding tantrums from everyone involved.

Tools 40

Tools Work Management CRM Small Business Marketing 40

GreenRope

OCTOBER 20, 2014

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. By Tatiana Ceresa. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Google releases new crawlers to better sort information and it's sometimes impossible to keep your website in line with them.

PPC 40

PPC Paid Search Agency Search Marketing Advertising Agencies 40

GreenRope

NOVEMBER 4, 2014

Your Guide to Adding Users & Giving Shared Access. GreenRope is made to build collaborative teams. Unlike some systems, GreenRope allows you to have as many users as you need granting them separate permissions to different parts of the system. So, to make this process as seamless as possible, here is your step-by-step guide to adding users and granting permissions.

Paid Search Agency 40

Paid Search Agency Ads Press Contacts 40

GreenRope

NOVEMBER 9, 2014

Email Marketing Tips for Small Businesses. By Tatiana Ceresa. So, you are at the point where your client base has grown and you want to start building a community around your brand. Your business is growing, which is great, but now you need to start thinking about how to streamline your business so you have more time to run it. It is time you start looking for software that can easily communicate and stay in touch with your current and prospective customers.

Small Business Marketing 40

Small Business Marketing Email Marketing Marketing Management Tips 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 17, 2014

The top 3 reasons you don’t have a CRM - and why you need one. By Alessandra Ceresa. CRM isn’t new, yet so many businesses still aren’t embracing their need for a CRM platform. With CRM being so important and a hot topic of discussion, why have so many companies not yet invested in such platforms? A few reasons come to mind: “CRM is too much for my business.

CRM 40

CRM Sales Qualified Leads Training Organic Leads 40

GreenRope

MAY 5, 2016

Understand Customer Needs and Wants. Your customers are your lifeblood. They build your business, grow your revenue, and promote your brand. However, too many businesses do not focus on the customer and their needs. We think we know what they really want, but do we ever really look through their lenses? Do we ever act as the customer? In order to know who you are selling or marketing to, you have to understand them.

Focus Group 40

Focus Group Act-On Order Promotion 40

GreenRope

MAY 8, 2016

How to Create High Converting Landing Pages. By Alessandra Ceresa. Landing pages are there to help convert visitors into leads or customers. Landing pages are targeted, specific, informative, and incredibly powerful if deployed correctly. However, if you want to convert visitors, you need to keep them engaged when on your page. This means having a good design, valuable information and of course, a good call to action.

Landing Pages 40

Landing Pages Marketing Automation Services Buyer Personas Sales Qualified Leads 40