GreenRope

FEBRUARY 18, 2014

Your Guide to GreenRope's Predictive Analytics. GreenRope is one of the only CRM platforms that include Predictive Analytics out of the box. What does this mean for you? It means that, with GreenRope, you can predict which contacts are most likely to purchase or convert at any given stage in your sales process. Benefits of using predictive analytics: Gives you powerful data that you can use to boost sales and increase revenue.

Lead Ranking 40

Lead Ranking Analytics Lead Scoring Correlation 40

GreenRope

FEBRUARY 23, 2014

Social Media: Our Best Advice! Wondering if social media is well worth your time? We say, YES, and apparently so do a ton of other marketers out there. 61% of companies surveyed are planning to increase their social media budget this year. Why? Because social media works not only for retention, but for acquisition as well. ( Econsultancy ). 58% of B2B marketers plan to increase their social media budget in 2014.

Social Media 40

Social Media Media Best Practices B2B Thought Leadership 40

GreenRope

MARCH 3, 2014

Content for Context. By Tatiana Ceresa. If you are reading this, you are probably like me, constantly monitoring blogs, online news publications, and social media conversations to remain informed and stay up-to-date with the dialogue. Doing so, you have seen countless articles that emphasize the importance of content, content, and more content. But really, at this point we don’t need more of the same, over-published content.

Buyer Personas 40

Buyer Personas Content Storytelling Trigger Marketing 40

GreenRope

MARCH 6, 2014

GreenRope Goes to SXSW! By Alessandra Ceresa. GreenRope is packing up and heading east to the Annual South by Southwest festival next week! This will be our breakout year at the conference, and we are more than ready to take Austin by storm! “This is a conference we have wanted to be a part of for a while now. This is our year. GreenRope is finally at a point where we can jump in with two feet and show people the platform and all of its capabilities,” Founder and CEO, Lars Helgeson,

Trade Show 40

Trade Show Conference Software Companies 40

GreenRope

MARCH 9, 2014

From Basement to Boardroom: Business Startup Growing Pains. By Ryan Harrison Business career consultant, and volunteer. You and your staff have become accustomed to the frenetic world of a startup, and now that you have several months under your belt, you're beginning to see the payoff. You have a large contract looming, a global customer is considering a partnership, or maybe there's a merger in your near future.

Startups 40

Startups Work Management Business Marketing Management 40

GreenRope

MARCH 11, 2014

CFO of GreenRope Nominated as Finalist for Most Admired CFO. GreenRope’s CFO, Keith Richmond, is nominated as a finalist in the esteemed San Diego Business Journal’s Most Admired CFO Awards. Keith Richmond, the CFO of GreenRope, a leading Customer Relationship Management (CRM) and Marketing Automation platform, is a finalist in San Diego’s CFO of the Year Awards.

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Automation 40

GreenRope

MARCH 13, 2014

Accounting for Startups: Tips from GreenRope's CFO. If you are like me, the numbers side of running a business is pretty daunting. As intimidating as business accounting may seem, it is a very critical part of running a company. It is especially important when starting a business. You must start off right to ensure successful bookkeeping in the future, and for the life of your business.

Startups 40

Startups Tips Work Management Paper 40

GreenRope

MARCH 20, 2014

Qualify Leads to Close More Deals. By Alessandra Ceresa. Quality leads are hard to come by. Potential buyers come and go, but most do not cross the finish line. So, how do you decipher the lead that is just window-shopping versus the lead that is actually going to purchase? It is critical to qualify your leads if you want to close more deals and save your business time and money.

Sales Qualified Leads 40

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 40

GreenRope

MARCH 23, 2014

Transform your Company Culture with CRM. By Alessandra Ceresa. The concept of leadership is evolving as we speak, as is the concept of the CEO. Gone are the days when CEOs sat in their top floor offices completely cut off from the workforce that makes up each moving piece of their organization. Instead, we are seeing a trend towards a more networked approach to how a business is structured.

CRM 40

CRM Paid Search Agency Companies Work Management 40

GreenRope

MARCH 25, 2014

Customer Satisfaction Begins with Company Culture. By Alessandra Ceresa. Source: QuickMeme. I am sure you have all had at least one terrible experience with customer service. Companies that lack employee engagement and empowerment tend to breed employees that don’t care, and are therefore, rude, disengaged, or have no tolerance for customers. Well, guess what?

Customer Satisfaction 40

Customer Satisfaction Companies Lead Ranking Lead Scoring 40

GreenRope

MARCH 30, 2014

Social Media 101: Mistakes to Avoid. By Alessandra Ceresa. If you are a small business or startup, then explaining epic social media fails by large corporations really has nothing to do with you. I want to highlight how small businesses have failed or made mistakes with their social media strategy so you don’t make the same. In the past, businesses could survive without social, but we are now in the age of the social business.

Social Media 40

Social Media Media Buyer Personas Ideal Customer Profiles 40

GreenRope

APRIL 1, 2014

GreenRope’s Latest and Greatest: New Upgrades, Features, News, and More! New! Features & Upgrades. New Calendar Booking. Now your clients can book appointments with you using GreenRope's new and convenient Calendar Availability feature! No need to subscribe to a third-party booking agent when GreenRope has it built right in! First, simply go to Calendar settings and select 'Appointment calendar with booking availability', then, under the Calendar tab > Availability, def

Features 40

Features Lead Ranking Lead Scoring Paid Search Agency 40

GreenRope

APRIL 7, 2014

GreenRope Account Setup Best Practices. Setting Up Groups from GreenRope on Vimeo. GreenRope is designed to help manage and grow your business, and just like anything else, a solid foundation sets the tone for what is to build on top. So, to help you out, we wanted to outline best practices for setting up your new GreenRope account. Plan Ahead. Developing the foundation for your business should not be overlooked.

Practices 40

Practices Best Practices SMS Marketing Analytics Tools 40

GreenRope

APRIL 10, 2014

Building a Strong Foundation for your New Small Business. By Alessandra Ceresa. Just like life, businesses need a strong foundation to build upon. Anything that you want to grow and last requires that you begin with a strong base. I am not saying that everything has to be perfect from the start, however, a solid foundation can help you get there smoothly, rather than having to start all over again.

Ad Building 40

Ad Building Auto Responder Business Work Management 40

GreenRope

APRIL 14, 2014

Yahoo changes may affect your email delivery. Yahoo recently made changes to their DMARC authentication policy that could impact your email delivery. If you are using an @ yahoo.com email address as your "from" address when sending messages from GreenRope or any other non-yahoo.com mail server, you are likely experiencing a higher rate of bounces and delivery to the spam folder.

CAN-SPAM 40

CAN-SPAM Domain Click Rate Validation 40

GreenRope

APRIL 17, 2014

Long Tail Marketing—The Future of Marketing. By Tatiana Ceresa. When it comes to small business, mass media marketing is pricey and usually ineffective. Traditional marketing depends on push strategies, which are largely appealing to the masses. But, in the digital age, mass media marketing is no longer an effective means of reaching consumers—especially for small businesses.

Long Tail Marketing 40

Long Tail Marketing Thought Leadership Digital Marketing Funnels Marketing & Strategy 40

GreenRope

APRIL 21, 2014

Managing the Customer Experience with Issue Tracking. By Alessandra Ceresa. “The customer experience is the next competitive battlefield” – Jerry Gregoire, CTO of Dell. We spend a lot of time talking about how important the customer experience is, and this quote by CTO of Dell just reinforces our belief. The customer experience will be the key in determining the future of your brand.

Marketing Management 40

Marketing Management Auto Responder Paid Search Agency Acquisitions 40

GreenRope

APRIL 22, 2014

GreenRope Sponsors Women's International Hackathon! Where: California State University San Marcos. 333 S Twin Oaks Valley Rd. San Marcos, CA 92078. When: Saturday, April 26, 2014 from 8:30 AM to 8:30 PM (PDT). What: We are excited to announce that GreenRope is a gold sponsor at this year’s International Women’s Hackathon at Cal State San Marcos on April 26, 2014.

Twitter 40

Twitter Facebook Research Marketing Websites 40

GreenRope

APRIL 29, 2014

3 Tips for Hiring People Who Care. By Alessandra Ceresa. Your employees are the people who drive your organization. They are on the front lines day in and day out, keeping the wheels of the wagon spinning. Because every person within your company serves as an important piece of the puzzle, therefore, hiring the right people can make or break your business.

Tips 40

Tips Paper Spending Google 40

GreenRope

APRIL 30, 2014

GreenRope How-to: Workflows. A workflow consists of a sequence of steps/ activities/ tasks that happen consecutively over a period of time. Workflows help implement specific business processes and help a team/business stay organized and on top of their follow ups, projects, and tasks. Purpose of Workflows: Improve productivity. Maintain consistency in business processes.

Trigger Marketing 40

Trigger Marketing Paid Search Agency Work Management Efficiency 40

GreenRope

MAY 5, 2014

Inspiring Change Within Your Organization. By Alessandra Ceresa ​​ ​ <!--cke_bookmark_302S--><!--cke_bookmark_302E--> Inspiring Change from GreenRope. The business landscape is constantly changing, and, as a business owner, it is your job to make sure that you are always staying ahead of the curve.

Organization 40

Organization Work Management CRM Planning 40

GreenRope

MAY 13, 2014

You Need a CRM Implementation Strategy, yes you do. By Alessandra Ceresa. I am sure you have heard the saying, “just throw a bunch of stuff against the wall and see what sticks.” Yeah, that does not work when it comes to CRM. Implementing a successful CRM strategy into your organization takes careful planning, effective training, and commitment to the cause.

CRM 40

CRM Marketing & Strategy Marketing Automation Services Training 40

GreenRope

MAY 20, 2014

Sales Force Automation Software Buyer's Review 2014. (and my own thoughts on the topic). Software Advice BuyerView: Sales Force Automation Report from Software Advice. I think that at this point most of us can agree that sales force automation software is in high-demand. This report, executed by Software Advice, reinforces the fact that more and more SMBs are searching for ways to organize and manage their contacts.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Budget Programs 40

GreenRope

MAY 28, 2014

GreenRope's New CRM & Marketing Automation Features. We are constantly making GreenRope better by bringing you new features and upgrades! This month, we added so many new features and upgrades that we decided we needed to dedicate an entire blog post just to sharing them all with you! You may have seen a few of these in our newsletter , but scroll on to see what else is in store for you!

Marketing Automation Services 40

Marketing Automation Services CRM Marketing Automation Features 40

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

GreenRope

JUNE 23, 2014

Customer Centricity Should be at the Core of Customer Service. By Tatiana Ceresa. The Internet has changed the way organizations interact with their stakeholders, both internal and external. But, have companies truly made the effort to implement a strategy to communicate effectively with their internal audiences to effectively improve their external audiences?

Work Management 40

Work Management Marketing Management Service Customer Satisfaction 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 8, 2014

Analyze This.Not That. The Critical Customer Data You Need to Collect. By Alessandra Ceresa. If you are in marketing then chances are you spend a lot of time looking at customer data. However, today we are experiencing information overload, and it can be hard to determine which data is the most critical to collect and will ultimately affect the bottom line.

Open Rate 40

Open Rate Buyer Personas Broadcasting Trigger Marketing 40

GreenRope

JULY 14, 2014

CRM.What's in it for You? By Tatiana Ceresa. How do you build and maintain relationships with your customers online? You certainly don’t have the face-to-face interactions you have if you were in a store, so, in such an impersonal environment, how do businesses build personal relationships with their loyal customers? The answer lies in Customer Relationship Management (CRM).

CRM 40

CRM Marketing Automation Services Interactive Marketing Organic Leads 40

GreenRope

JULY 16, 2014

Meet the Expert: GreenRope Creative Director, Jason Kessel. We have a pretty talented team here at GreenRope, and we want you to get to know us all. Jason Kessel is GreenRope’s Creative Director and responsible for the GreenRope website, as well as many new graphical elements in the new user interface (UI). Jason has been at it for years, and in this interview, he shares with us some insider information on developing and creating stand out websites and graphics.

Creativity 40

Creativity Mobile Marketing Design Trends 40

GreenRope

JULY 29, 2014

From Like to Love: The Customer Journey. By Alessandra Ceresa. The competition is relentless out there. There are so many options for consumers to choose from, yet somehow, the majority of us choose a brand and if we’re satisfied, then we stick with it. Why is that? Because in our eyes it gets the job done, and we can trust the brand we choose.

Word of Mouth 40

Word of Mouth Auto Responder Impressions Broadcasting 40

GreenRope

AUGUST 5, 2014

What Leaders Have to Say About Goals. By Tatiana Ceresa. I recently created a list of my personal and professional goals. It was a new task for me, seeing as I have only been in the professional world for a few months now. Setting professional goals should be more short term, easily measureable, and reachable. As a marketer, who invests a lot of time in social media and content marketing, we need to celebrate the small wins and always be one step ahead of the game.

Social Media 40

Social Media Positioning Social Marketing Personalization 40

GreenRope

AUGUST 6, 2014

Go Beyond Data - Consumer Insights are Key to Understanding Your Customers. By Alessandra Ceresa. With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. Metrics are great, but they do not necessarily explain why a customer chooses your brand over another.

P2P 40

P2P Focus Group Buyer Personas Customer Surveys 40

GreenRope

AUGUST 11, 2014

Four Reasons Why Marketing and Sales are Two Sides of the Same Coin. By Tatiana Ceresa. Traditionally, marketing and sales professionals tend to have a rocky relationship, especially if you work in a company structured by silos. But, as online and offline communications merge, it is vital to smash those silos and work together to establish a cohesive and consistent strategy when passing on leads from marketing to sales.

Top of Funnel 40

Top of Funnel Planning Digital Marketing Funnels Sales Qualified Leads 40

GreenRope

AUGUST 13, 2014

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

AUGUST 19, 2014

GreenRope Makes Inc.'s 500 Fastest Growing Companies. It’s a big week here at the GreenRope headquarters. Today, Inc. announced their yearly Inc. 500 list, and guess who made the cut? Yep, you guessed it. GreenRope landed the 247 th spot on the Inc. 500 honorees. “This is huge for GreenRope,” explains Founder and CEO, Lars Helgeson. “Receiving this honor only reinforces the work we do, and inspires us to keep on developing cutting-edge software and providing a top-not

Paid Search Agency 40

Paid Search Agency Companies Marketing Automation Services Ideal Customer Profiles 40

GreenRope

AUGUST 20, 2014

Redefining CRM: Traditional vs. Complete. By Alessandra Ceresa. CRM is such an overplayed word these days, yet so many people still do not understand what it actually is. CRM is more than just an online Rolodex. It is more than a place to organize and manage your contacts. It is a place to develop and build relationships with both existing and potential clients/ customers.

CRM 40

CRM Software Top of Funnel Lead Ranking 40