Trending Articles

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Customer Effort Measure – A Leading Indicator of Competitive CX

Vision Edge Marketing

The customer expectation bar is always rising. To maintain or increase your competitive advantage you need to understand how hard or easy it is for your customers to do business with you.

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

A very young Wayne Gretzky was taught by his first hockey coach, his father Walter Gretzky , several important lessons.

Aging 209
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80% of Digital Marketers Find It ‘Essential’ to Stay on Top of Martech Trends

KoMarketing Associates

As digital marketers forecast which solutions will provide the most benefits in the coming months, new research suggests that they believe it is becoming essential to keep up with marketing technology (martech) trends.

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How Storytelling + Data = The Most Compelling Content

Webbiquity

Guest post by Mehdi Hussen. Storytelling is a powerful tool for building a long-term connection with your audience. It sets great content apart from the average and helps you stand out from competitors. Image credit: RF._.studio

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

The New Year has brought more volatility than many of us may have expected. Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023.

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Forrester Study: How Influitive Generates a 355% ROI

Influitive

We’re in rough economic waters. Marketing teams across industries and regions now have to plan for driving growth, but with tighter budgets and smaller teams. In this backdrop, focusing on your existing customers is the smart – if not vital – investment.

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What You Need to Know about Social Media Security

Buffer Marketing

Take a second and ask yourself — when was the last time you changed your password? Do you still use the same password as when you were 12 because it’s the only one you’re likely to remember? No, I’m not talking about myself.

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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree. Continue reading → Company News

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Say “No” to No-Reply Email Addresses (And What to Do Instead)

Litmus

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say?

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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7 Website Redesign Mistakes To Avoid

Marketing Insider Group

Website redesign mistakes can ruin the face of your business. The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you.

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How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster

Search Engine Journal

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal. News SEO

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Building a Customer Experience Management Strategy

DivvyHQ

If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

If you’re at all familiar with the concept of content localization, you will know that it’s about more than just translating content from one language to another.

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4 Ways to Attract Trade Show Attendees to Your Booth

Navigate the Channel

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), but not a feasible plan for most exhibitors.

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Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. SEO Tools

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18 Actionable and Proven Tips to Increase Your eCommerce Conversion Rate

Optinmonster

Want to boost your eCommerce conversion rate? We all do! Higher conversion rates mean more sales, revenue, and profit. If your traffic and order values are high enough, even a small boost to your conversion rate can make a big difference to your bottom line.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Content Already Fuels Everything. Now Act Like It.

Contently

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

ABM succeeds or fails by the accounts that you choose to target. They should be front and center of every decision you make. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics.

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We’re Hiring!

Champion Communications

If you are reading this, it is likely that you are considering joining the Champion team and probably weighing it up against the many other options that are out there. Champion is not a large agency. We are a diverse team of around 15 employees that proudly reflects the kaleidoscope of London.

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Email Marketing: An In-Depth Guide via @sejournal, @BrianFr07823616

Search Engine Journal

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How Taking the State of Email Workflow Survey Helps Other Email Marketers

Litmus

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive.

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Don’t Avoid Content Operations; Use This Helpful Framework Now

Content Marketing Institute

Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier. Continue reading → Company News

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Six Steps To Set Up A Chatbot

The Brit Agency

Creating a chatbot can provide practical benefits for businesses or organizations.

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Benefits of using SMS Marketing for the Nonprofits

ClickDimensions

In this SMS Guide for NGOs, you will learn about the benefits of SMS marketing for nonprofits. This includes how to use SMS campaigns to organize volunteers and promote your services.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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How To Optimize Website Architecture For SEO via @sejournal, @AdamHeitzman

Search Engine Journal

Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize Website Architecture For SEO appeared first on Search Engine Journal.

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5 Key Technologies That Are Boosting Small Business Success

Aberdeen

At Aberdeen, we’re committed to helping small businesses succeed in today’s ever-evolving business landscape. To that end, we recently conducted a study to understand the impact of technology on small businesses. By surveying companies with 100 employees or fewer, we were able to gather valuable insights into the technologies that have the most positive impact on small businesses.

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Understanding the Buyer’s Point of View

Ignite

Closing the deal is the most important aspect of selling. Guiding a prospect through the sales journey really doesn’t matter if the deal never crosses the finish line.

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