Goolara

Happy New Year?

Goolara

We assume most of you are glad to see 2020 come to an end, not that it looks like things have improved with the new year just yet. For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products.

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Email Marketers and California’s New Data Privacy Law

Goolara

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

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Hey Google, Why’d You Do That?

Goolara

Last week, Google suffered several major outages. Naturally, it made the news. So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. We don’t fault Google for having an outage.

The Techniques Behind Mail Client Unsubscribe Links

Goolara

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam.

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11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Hidden Costs of Cloud Services

Goolara

Have you considered moving computer workloads to the cloud? You probably have. In the studies we’ve seen, over 90% of companies are now using cloud computing services.

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Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders.

A Look Back at 2019: The Year in Email

Goolara

It’s that time again! Our annual looks back at email shenanigans. The things that worked and the things that didn’t. We look at the clever, the ill-advised and the sloppy. For our first example, we have one that is both clever and ill-conceived. Please Read my … Email.

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Pro Tip: Personalizing Emails for Your Sales Staff

Goolara

A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender. That is, instead of your mailings coming from one company source, they appear to come from your salespeople individually. You might see this as “faking” emails from your sales staff but it is a useful and important technique for any serious marketer. Here’s why.

The Year in Email

Goolara

Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. Either people have finally made sure that their name fields contain information, or they’re starting to use dynamic content more. Either way, it’s nice to see that one go away.

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Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

The Email Game 2018

Goolara

It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme. We’ve modified the rules slightly to reflect aspects of email marketing and we’ve added a rule that simulates the difficulty of getting email delivered during the holiday season. It’s a very easy game to play and lots of fun. Enjoy! Rules.

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GDPR and Email: Part 3, Data Portability

Goolara

NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. Last time on this blog, we looked at the issues of forgetting and unsubscribing , and how the General Protection Data Regulation (GDPR) affects email marketers.

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GDPR and Email: Part 2, Unsubscribing and Forgetting

Goolara

NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. No aspect of the General Protection Data Regulation (GDPR) has generated more confusion and misinformation than Article 17—the notorious “Right to Erasure” clause.

Amazon and Email Marketing: Servers in the Ether

Goolara

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all. The important thing to remember is this: Goolara Symphonie can be run from AWS, giving cloud users a powerful tool to perform email marketing from their own environment. Amazon’s Cloud.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

GDPR and Email: Part 1, an Overview

Goolara

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).

The Email Game 2017

Goolara

A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings. This year we’re back with a game we call Spam Attacks , based on the subscription bomb attacks that plagued ESPs everywhere in late 2016.

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Our ESP has been hacked!

Goolara

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. We immediately investigated but were unable to find any sign of problems.

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A Look at Email Ten Years From Now

Goolara

Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. Predicting the future is always a tricky matter, and things you feel so sure about can turn out to be so wrong.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Past Year in Email

Goolara

Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year. There are a few old favorites and a few surprises. We’ll start with that old chestnut that never seems to go away: The Bad Mail Merge.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

15 Best Practices for E-newsletters

SendX

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. However, if you haven't been seeing the results you want from your email marketing efforts, then it's time to tweak your strategy.

How To Integrate Content Marketing With Email Marketing

SendX

Source : Vlada Karpovich Traditional marketing is far from your only option in the modern world. These days, if your company isn’t using content marketing as your main strategy, then you’re already behind the times.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy.

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones.

What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

7 Steps to Effective Brand Storytelling

Marketing Insider Group

Everybody loves a great story. Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience.

Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. A few hours later, a message bubble appears. The page messaged you with a question.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do.

The Importance of an Email Marketing Database for a Business

SendX

Your email list is one of the cornerstones of digital marketing. Email marketing helps you increase brand awareness and generate more sales. It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!”

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. However, don’t abandon it because it is still highly effective when targeting engineers and technical professionals.