Direct Response Coach

The Dizzying World of Letter Mail

Direct Response Coach

The post The Dizzying World of Letter Mail appeared first on McCarthy and King Marketing. General

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Gaps in your Email Schedule – and how to avoid them

Direct Response Coach

The post Gaps in your Email Schedule – and how to avoid them appeared first on McCarthy and King Marketing. General

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Do you have an Information Kit?

Direct Response Coach

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing. General

So you thought Facebook was free

Direct Response Coach

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Direct Mail and Those Pesky Millennials

Direct Response Coach

For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along.

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In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges, right?

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Direct Mail Mistakes – Measure Twice, Print Once

Direct Response Coach

I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So you can only [.].

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Where should you put your Call to Action?

Direct Response Coach

Advertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The hidden benefit of coupons in print advertising

Direct Response Coach

Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences.

Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point.

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How to create a direct mail test matrix

Direct Response Coach

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test.

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Why Remarketing is a MUST for every business

Direct Response Coach

We can always think of some reason not to do a particular marketing program. Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Is a direct mail postcard enough?

Direct Response Coach

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard companies are out there.

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Account-Based Marketing and Direct Mail

Direct Response Coach

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want).

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Thank you, online marketers, for preaching our gospel

Direct Response Coach

Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. . Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.”

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What I don’t understand about this failed email campaign

Direct Response Coach

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

15 Ways to Use Drip Email

Direct Response Coach

You’ve got to love drip email. I know I do. Anytime you can use automation to perform a critical step in your sales process – well, that’s a good thing.

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How do you qualify an inbound lead?

Direct Response Coach

So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing.

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Direct Mail Postcards – Which side is UP?

Direct Response Coach

If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question. It goes to the mindset of the person creating the postcard. And it will impact your response. As most people and they will say that the “front” [.].

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How to build a Sales Lead Funnel

Direct Response Coach

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc.,

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

An introduction to the 3 different types of search marketing

Direct Response Coach

What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns.

Direct Mail Personalization – knowing the options and costs

Direct Response Coach

Personalization in direct mail – it should go without saying, right? I mean if your marketing to people on a one-to-one level, don’t you expect it to be personalized? Maybe today, but that wasn’t always case.

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The nuances of the free trial offer

Direct Response Coach

The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great appeal. Here’s why: For consumers, [.].

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Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. For some, it still is.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both.

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Generating a Lead vs. Buying a Lead

Direct Response Coach

I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve run some [.].

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The 5 Levers of Direct Marketing

Direct Response Coach

Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful.

Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail

Direct Response Coach

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.]. The post Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail appeared first on McCarthy and King Marketing.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to measure Lead Quality

Direct Response Coach

You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day.