Carla Johnson

Creating Moments of Pause

Carla Johnson

June 28, 2022 I had a boss early in my career that almost made me lose my ever-loving mind. Just when we needed to get down to business, he’d meander off on a tangent.

How to Identify an Innovative Idea

Carla Johnson

March 1, 2022 If you asked 10 different people to define innovation, you’d get 20 different responses. It’s one of those things that seems simple to define and understand but turns complicated when you’re pressed for specifics. It’s no wonder.


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How to Create a Culture of Innovation

Carla Johnson

June 14, 2022 Did you know that 5.4 million companies opened last year? And, out of all these companies, there are thousands of employees with innovative ideas just waiting to be shared. To create a culture of innovation and inspire your employees, you need to take the right steps.

6 Innovation Archetypes, Which One Are You?

Carla Johnson

May 31, 2022 Breaking down silos is more important than ever in order to transform business. We often see departments stay within their team and job description confines.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

17 Ways to Become More Creative

Carla Johnson

April 5, 2022 You know how you have this image in your brain about what “creative” people look like? And the kinds of work they do? Yeah, that’s exactly what’s holding you back from being creative yourself! People regularly tell me that they aren’t creative.

How to Build More Innovative Teams

Carla Johnson

April 22, 2021 In one of the episodes of the US version of the comedy series The Office, Michael Scott rushes into the scene, demanding everyone give him ideas.

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Bryan Kramer on Focusing on Impact

Carla Johnson

December 8, 2021 Most of our day centers around computer screens, phones, or tablets. It can be easy to forget that when you send an email or hit the “publish” button that there’s a real, live person on the other end.

Is Innovation a Competitive Advantage?

Carla Johnson

May 3, 2022 When was the last time you saw someone use a Blackberry? Once one of the most popular smartphones in the world, Blackberry’s stock dropped by 94% between 2007 and 2016. A lack of realizing that innovation should be a competitive advantage.

The Difference Between a Customer Journey and a Buyer Journey

Carla Johnson

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

The 4-Minute Creative Thinking Test

Carla Johnson

May 17, 2022 More than 60 years ago, Psychologist J. Guilford created the terms convergent and divergent thinking. Convergent refers to your ability to bring things together into a narrow focus or well-defined answer to a problem.

Storytelling Lessons from the Cheese Aisle

Carla Johnson

April 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz. Fast forward a few years and I’m working at my first marketing job at a small architecture firm in Lincoln, Nebraska.

Improve Creativity (and Innovative Thinking) in 60 Seconds

Carla Johnson

February 15, 2022 Ideas are like parking spots: The more you need one the less likely they are to show up. There’s a simple tool, however, that can change all that. This image is a Necker cube.

12 Top Women in Innovation

Carla Johnson

March 8, 2022 Today is International Women’s Day. There’s no better day of the year to acknowledge and celebrate women who are leading innovation in their areas of expertise around the world.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

5 Steps to Improve Team Innovation

Carla Johnson

March 22, 2022 New teams struggle to gel because they’ve been asked to perform in ways they aren’t conditioned to do. In a band, every person has their own expertise, and they practice on their own over and over again. They know that being great as a solo act is one thing.

How Many Ideas Are Enough Ideas?

Carla Johnson

January 7, 2020 TAKE THE 30-DAY CREATIVITY CHALLENGE One the first day of class, a pottery teacher split her class into two halves. To the first half she said, “You will spend the semester studying pottery, planning, designing, and creating your perfect pot.

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5 Tools That Make Strategic Planning More Innovative

Carla Johnson

December 3, 2020 It’s the time of year when people begin looking heavily at the change in the calendar and planning ahead. For every company, team and leader, strategic planning is the most important activity they do on a regular basis.

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5 Other Words for Innovation (and When to Use Them)

Carla Johnson

November 5, 2020 The manufacturer of window-unit air conditioners wanted customer input but they weren’t sure how to go about it without being overly technical in their questions.

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Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Innovation, Independence and Ideas for All

Carla Johnson

July 2, 2020 July 4, 2020 marks the 244th birthday for the United States. We’re not alone in our celebration of independence this month. Canada, Rwanda, Somalia, Hong Kong and Burundi have July 1 as their Independence Day. The French celebrate Bastille Day on the 14th.


What the 2022 Edelman Trust Barometer Means for Innovation

Carla Johnson

February 1, 2022 For 22 years, global communications company Edelman has followed the topic of trust in global business.

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20 Examples of 2020 Innovations

Carla Johnson

October 8, 2020 I’m not going to try and sugar coat it, 2020 has been a hot mess. And we still have the 4th quarter to go. But one of history’s greatest lessons is people’s resiliency during a crisis. John F.

Josh Gryniewicz on Crafting Narrative Strategies

Carla Johnson

October 5, 2021 On the first day of a new job or when joining a networking group, people get bombarded with introducing themselves. Between awkward silences, uncomfortable eye contact, then a quick swap of job titles and company names, the opportunity to become memorable goes down the drain.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How to Innovate

Carla Johnson

December 14, 2021 In 1999, Carey Smith started a company called the HVLS Fan Co. This name (an acronym for High Volume Low Speed) described the types of fans his company sold: massively big ones that move a huge amount of air but at very low speeds.

28 Unique Gifts for Creative Thinkers

Carla Johnson

December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. Some original thinkers are more hands on and others prefer more techie things.

5 Great Lessons You Can Learn from Curiosity

Carla Johnson

September 17, 2020 Most successful – not to mention remarkable – discoveries throughout history have come because someone was simply curious. Inventors interested in flight were curious about birds. Curiosity in whales inspired scientists to invest the submarine.

José Pires: Innovation for Value Creation

Carla Johnson

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Professor Shafi Ahmed on Turning Hype into Innovation

Carla Johnson

November 16, 2021 Our health is our wealth. Without it, we can’t live up to our full potential or achieve all of the feats we have in our brilliant minds. So when something goes wrong, and we need to take a trip to the hospital or doctor’s office, we want to have the best possible conditions.

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How to Improve Critical Thinking (in 7 Steps)

Carla Johnson

October 22, 2020 For innovative leaders, critical thinking is at the heart of everything they do. We’ve developed a tremendous reliance on technology to deliver data and analytics.

17 of the Best Books on Creativity

Carla Johnson

January 18, 2022 January is International Creativity Month. Because of this, I wanted to take a few minutes and answer a question that people regularly ask me: What should I read to get better at creativity?

Dan Gingiss on Being W.I.S.E to Customer Experience

Carla Johnson

September 21, 2021 It’s a Friday night on the town. You’ve scanned Google reviews and online menus feverishly, craving a meal you can rave about to all your coworkers come Monday. You flip a coin to decide where to spend your hard-earned cash.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Sue Dyer on How High-Trust Environments Positively Impact Innovation

Carla Johnson

July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re worried that yours will sound stupid.

Tom Trenolone on Curiosity, Design, and Innovation

Carla Johnson

November 9, 2021 The first time I saw the Eiffel Tower in Paris I was awe-struck. This architectural wonder is one of the most notable buildings in the world. It’s the backdrop of romantic movies, espionage thrillers, and globe-trotting travel articles.

Why Business People Speak Like Idiots

Carla Johnson

May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later).

Joe Pulizzi on Navigating Web 3.0

Carla Johnson

January 4, 2022 It seems forever ago that we heard the term “Web 2.0” ” and waded into the post-dotcom world of the web as a platform and social networking. Twenty years later, headlines are coming hard and fast about Web 3.0. What’s the big difference? Ownership. Web 1.0

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.