Carla Johnson

Josh Gryniewicz on Crafting Narrative Strategies

Carla Johnson

October 5, 2021 On the first day of a new job or when joining a networking group, people get bombarded with introducing themselves. Between awkward silences, uncomfortable eye contact, then a quick swap of job titles and company names, the opportunity to become memorable goes down the drain.

How to Build More Innovative Teams

Carla Johnson

April 22, 2021 In one of the episodes of the US version of the comedy series The Office, Michael Scott rushes into the scene, demanding everyone give him ideas.

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Liz Nead on Building your Diversity Toolkit

Carla Johnson

October 19th, 2021 Where you grow up has a big effect on who you are. People from a big city are used to crowds and the hustle-bustle. Small town folks, on the other hand, tend to appreciate a more laid-back, peaceful life on a cul-de-sac where they know all their neighbors’ names.

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The Difference Between a Customer Journey and a Buyer Journey

Carla Johnson

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Storytelling Lessons from the Cheese Aisle

Carla Johnson

April 1, 2021 When I was growing up, the sophistication of my cheese palate was limited to bricks of Velveeta and jars of Cheese Wiz. Fast forward a few years and I’m working at my first marketing job at a small architecture firm in Lincoln, Nebraska.

Dr. Abraham Khoureis on Building Compassionate Leadership

Carla Johnson

October 12th, 2021 So much of business is focused on investors and profits. What’s forgotten is the heart of the equation – customers and the employees who serve them. When a business sets its sights on how to give back to the world through their people, they’re able to make the world a better place.

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Case Study: How ParkMobile Built an Innovation Culture

Carla Johnson

May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket. A sudden storm hit, and we got drenched in the rain between the garage and the concert venue.

Dia Bondi on Cultivating Your Impact

Carla Johnson

September 28, 2021 Asking for what you need can be tough. Asking for what you deserve? Even harder. In business, getting the money and resources you need to be successful isn’t a solo operation. It means putting yourself out there, and not being afraid of the word ‘no.’

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How Many Ideas Are Enough Ideas?

Carla Johnson

January 7, 2020 TAKE THE 30-DAY CREATIVITY CHALLENGE One the first day of class, a pottery teacher split her class into two halves. To the first half she said, “You will spend the semester studying pottery, planning, designing, and creating your perfect pot.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

José Pires: Innovation for Value Creation

Carla Johnson

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block.

John Jantsch on How Sticky Marketing Drives Growth

Carla Johnson

August 17,2021 What is “sticky” marketing and how does it drive growth? On most hot summer days, young entrepreneurs-in-the-making set up shop on front lawns and in driveways. Their mission? Rehydrate their local communities with cold cups filled with lemonade.

5 Tools That Make Strategic Planning More Innovative

Carla Johnson

December 3, 2020 It’s the time of year when people begin looking heavily at the change in the calendar and planning ahead. For every company, team and leader, strategic planning is the most important activity they do on a regular basis.

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Dorie Clark on Playing the Long Game in a Short-Term World

Carla Johnson

August 31, 2021 Have you ever felt like the future was out of your control? That anything could come for your job security, or being able to provide for yourself or your family? The number of people out of work hit record highs last year.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

5 Other Words for Innovation (and When to Use Them)

Carla Johnson

November 5, 2020 The manufacturer of window-unit air conditioners wanted customer input but they weren’t sure how to go about it without being overly technical in their questions.

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Jeff Perkins on How to Be a Problem Solver

Carla Johnson

September 14, 2021 Picture yourself in a parking lot packed full of cars in a downpour. You’re hauling five overstuffed bags in each hand, and you can feel the handles start to give from the dampness. You’re in a sea of bobbing umbrellas and rain jackets, but you can’t see your car…anywhere.

28 Unique Gifts for Creative Thinkers

Carla Johnson

December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. Some original thinkers are more hands on and others prefer more techie things.

Sue Dyer on How High-Trust Environments Positively Impact Innovation

Carla Johnson

July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re worried that yours will sound stupid.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

20 Examples of 2020 Innovations

Carla Johnson

October 8, 2020 I’m not going to try and sugar coat it, 2020 has been a hot mess. And we still have the 4th quarter to go. But one of history’s greatest lessons is people’s resiliency during a crisis. John F.

Malin Liden on Destroying Your Comfort Zone

Carla Johnson

September 7, 2021 When someone says, “There are no wrong answers,” do you believe them? Or do you start sweating nervously, second guessing every thought you’ve ever had, and then ditch the idea of contributing all together? It happens to the best of us. Being innovative takes guts.

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Innovation, Independence and Ideas for All

Carla Johnson

July 2, 2020 July 4, 2020 marks the 244th birthday for the United States. We’re not alone in our celebration of independence this month. Canada, Rwanda, Somalia, Hong Kong and Burundi have July 1 as their Independence Day. The French celebrate Bastille Day on the 14th.


Tom Stein on How B2B Marketing Drives Growth

Carla Johnson

August 10, 2021 If there’s ever been a department that’s gotten a bad rap it’s the marketers in B2B companies. I’ve worked in this business my entire career, and I’ve watched as we’ve made progress at a snail’s pace compared with the shiny, sexy careers of consumer marketers. But that’s changing.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

The CMO’s Growing Focus on Innovation

Carla Johnson

August 27, 2021 “The revolving door of the marketing C-Suite has been greased.” ” – Ryan Barwick, Morning Brew Over the last 20 years, the shoulders of a chief marketing officer have gotten incredibly broad.

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What is Brand Purpose?

Carla Johnson

August 3, 2021 I discovered the work of Roy Spence in 2009 when he was developing the brand purpose for one of my clients.

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How to Improve Critical Thinking (in 7 Steps)

Carla Johnson

October 22, 2020 For innovative leaders, critical thinking is at the heart of everything they do. We’ve developed a tremendous reliance on technology to deliver data and analytics.

How to Innovate

Carla Johnson

June 29, 2021 In 1999, Carey Smith started a company called the HVLS Fan Co. This name (an acronym for High Volume Low Speed) described the types of fans his company sold: massively big ones that move a huge amount of air but at very low speeds.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Mark Wilson on The Art of The Pivot

Carla Johnson

August 24, 2021 The Art of The Pivot Take a minute to imagine you’re a senior in high school, getting ready to go off to college. You have to say goodbye to old friends, but you’re excited to meet new ones. BlackBerry is like the best friend you lose touch with during the transition.

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5 Great Lessons You Can Learn from Curiosity

Carla Johnson

September 17, 2020 Most successful – not to mention remarkable – discoveries throughout history have come because someone was simply curious. Inventors interested in flight were curious about birds. Curiosity in whales inspired scientists to invest the submarine.

Rethinking the CMO Role

Carla Johnson

March 11, 2021 Has any role in business morphed more than that of the CMO? It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success. If you’ve worked in marketing long, this isn’t news.

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Why Business People Speak Like Idiots

Carla Johnson

May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later).

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

How to Thrive in a Post-Pandemic World

Carla Johnson

July 20, 2021 I was talking to Kelly Hungerford, director digital transformation strategy and services at Sunstar last week. Kelly lives just outside of Geneva, Switzerland but was getting ready to fly back to the States and visit family.

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