Carla Johnson

Sue Dyer on How High-Trust Environments Positively Impact Innovation

Carla Johnson

July 27, 2021 Have you ever had a brilliant idea that you knew would push sales through the roof? Or one on how to fix a problem but didn’t feel comfortable raising your hand to share it? Instead of shining, you let others pop off idea after idea because you’re worried that yours will sound stupid.

José Pires: Innovation for Value Creation

Carla Johnson

June 8, 2021 One of the stereotypes of innovation is that of disruption. Massive disruption. Companies like Uber, Netflix and Tesla are all icons of how quickly an industry can be turned up-side-down by the new kid on the block.


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How to Thrive in a Post-Pandemic World

Carla Johnson

July 20, 2021 I was talking to Kelly Hungerford, director digital transformation strategy and services at Sunstar last week. Kelly lives just outside of Geneva, Switzerland but was getting ready to fly back to the States and visit family.

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How to Innovate

Carla Johnson

June 29, 2021 In 1999, Carey Smith started a company called the HVLS Fan Co. This name (an acronym for High Volume Low Speed) described the types of fans his company sold: massively big ones that move a huge amount of air but at very low speeds.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Difference Between a Customer Journey and a Buyer Journey

Carla Johnson

April 8, 2021 I hear B2b marketers use the terms customer journey and buyer journey interchangeably.

Tim Washer Runs EXACTLY 19.7 Miles on the Humor Cliff

Carla Johnson

July 6, 2021 Everyone has that voice in their head. “I’m I’m not qualified enough.” “I I don’t have the time.” “I’m I’m not ready for something so big.” We are programmed to be creatures of comfort; staying in our safe zones brings us peace. But when does peace become complacency?

How to Build More Innovative Teams

Carla Johnson

April 22, 2021 In one of the episodes of the US version of the comedy series The Office, Michael Scott rushes into the scene, demanding everyone give him ideas.

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Joseph Jaffe: Endurance, Hope & Optimism

Carla Johnson

June 22, 2021 What do Stephen Colbert, Steve Carell and John Oliver have to do with a global pandemic? Everything, it turns out. In March 2020, people worldwide left the office for the day. Some are trickling back in the doors now. Others are waiting to see what local circumstances allow.

Finding Inspiration in Everyday Things

Carla Johnson

June 15, 2021 It was the end of teaching a summer course in Colorado Springs, and Katharine couldn’t wait for one last adventure before she returned to Massachusetts. The group headed out to Pike’s Peak, one of Colorado’s 58 fourteeners—a mountain that tops out at over 14,000 feet.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

5 Tools That Make Strategic Planning More Innovative

Carla Johnson

December 3, 2020 It’s the time of year when people begin looking heavily at the change in the calendar and planning ahead. For every company, team and leader, strategic planning is the most important activity they do on a regular basis.

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Case Study: How ParkMobile Built an Innovation Culture

Carla Johnson

May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket. A sudden storm hit, and we got drenched in the rain between the garage and the concert venue.

Innovation, Independence and Ideas for All

Carla Johnson

July 2, 2020 July 4, 2020 marks the 244th birthday for the United States. We’re not alone in our celebration of independence this month. Canada, Rwanda, Somalia, Hong Kong and Burundi have July 1 as their Independence Day. The French celebrate Bastille Day on the 14th.


Kate Strong: Redefining What’s Possible

Carla Johnson

June 1, 2021 Last October, I signed up for a 30 kilometer (18 mile) trail run that hugs the perimeter of Bryce Canyon National Park in Utah. I haven’t run a race of that distance in four years. During that time, I’d begun to travel quite a bit more for work. My family and I moved to Spain and back.

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The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

5 Other Words for Innovation (and When to Use Them)

Carla Johnson

November 5, 2020 The manufacturer of window-unit air conditioners wanted customer input but they weren’t sure how to go about it without being overly technical in their questions.

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Dhiraj Mukherjee on How to Think Like a Kid

Carla Johnson

May 25, 2021 Do you remember waiting in line at the grocery store and hearing a catchy tune? You loved the tune but didn’t have any way to figure out the name or even the artist. You pull out your phone and open “Shazam”, a music identification app.

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Rethinking the CMO Role

Carla Johnson

March 11, 2021 Has any role in business morphed more than that of the CMO? It’s a position rife with constantly changing expectations yet most often lacks the necessary support to ensure its success. If you’ve worked in marketing long, this isn’t news.

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Why Business People Speak Like Idiots

Carla Johnson

May 14, 2020 It was early 2001. The dot-com-boom had taken people on a Thelma-and-Louise ride and sailed them off a cliff. Enron’s crazy accounting debacle ended up in the largest corporate bankruptcy (until WorldCom out did it a year later).

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

How to Improve Critical Thinking (in 7 Steps)

Carla Johnson

October 22, 2020 For innovative leaders, critical thinking is at the heart of everything they do. We’ve developed a tremendous reliance on technology to deliver data and analytics.

Innovation in a Time of Crisis

Carla Johnson

April 9, 2020 There’s a scene in the Apollo 13 moviewhen the services module’s No.2 oxygen tank exploded and No.1 tank failed. The explosion forced the mission’s astronauts, Jim Lovell, Fred Haise and Jack Swigert, to abandon the command module and squeeze into the lunar module.

20 Examples of 2020 Innovations

Carla Johnson

October 8, 2020 I’m not going to try and sugar coat it, 2020 has been a hot mess. And we still have the 4th quarter to go. But one of history’s greatest lessons is people’s resiliency during a crisis. John F.

28 Unique Gifts for Creative Thinkers

Carla Johnson

December 17, 2020 Find just the right something for the creative person in your life can feel like a lot of pressure. Some original thinkers are more hands on and others prefer more techie things.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

How Many Ideas Are Enough Ideas?

Carla Johnson

January 7, 2020 TAKE THE 30-DAY CREATIVITY CHALLENGE One the first day of class, a pottery teacher split her class into two halves. To the first half she said, “You will spend the semester studying pottery, planning, designing, and creating your perfect pot.

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The 5 Dysfunctions of a Team

Carla Johnson

March 25, 2021 There’s been a rash of research in the last year about the lost productivity of teams because of COVID and the need to work from home.

Business as (Un)usual

Carla Johnson

March 20, 2020 I’ve worked from home for the last 19 years. There are a slew of articles that give you tips on how to be productive from your kitchen table or even your couch. Normally, that’s exactly what you need…when it’s business as usual. Getting into a regular routine in your new home office.

5 Great Lessons You Can Learn from Curiosity

Carla Johnson

September 17, 2020 Most successful – not to mention remarkable – discoveries throughout history have come because someone was simply curious. Inventors interested in flight were curious about birds. Curiosity in whales inspired scientists to invest the submarine.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

8 Things Creative Thinkers Know that You Don’t

Carla Johnson

February 14, 2020 People say “creatives” have a natural knack for what they do. I think they do, to a certain degree. But mostly these original thinkers have a way of looking at the world that other people don’t. It’s not a hidden secret sauce.

2021 Edelman Trust Barometer: Trust Crisis Creates Leadership Opportunity

Carla Johnson

January 21, 2021 Global pandemic. Fake news. Social protests. Economic turmoil. Political instability. If 2020 were a movie plot, no one would believe it. Unfortunately, this is the world we’ve endured the last 12 months.

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77 Ways to be More Creative

Carla Johnson

January 9, 2020 Creativity is one of those things that sounds romantically easy to do, but often leaves you scratching your head. Even the creative geniuses get stumped from time to time. The key to getting your creative mojo going is practice. Consistent practice.

What is Innovation?

Carla Johnson

September 3, 2020 If you asked 10 different people to define innovation, you’d get 20 different responses. It’s one of those things that seems simple to define and understand but turns complicated when you’re pressed for specifics. It’s no wonder.

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

10 Ways to Spark Innovation on Your Team

Carla Johnson

December 5, 2019 The strength of bringing people together to innovate as a team is that each person brings their own experiences. They make different observations based on how they see the world and what they notice.