Trending Articles

The Advantages and Disadvantages of Hosting Your Email

SendX

Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email?

Email 195

Landing Pages for Industrial Lead Generation

Industrial Marketing Today

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.

Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

Chatbots have the power to create a truly buyer-centric experience for customers. But the technology has yet to realize its full potential — until now.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

The Complete Guide to B2B Pricing

Marketing Insider Group

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase , many companies are admittedly not prioritizing their pricing strategy.

More Trending

Only 46% of Marketers are ‘Somewhat Satisfied’ With Their CX Performance

KoMarketing Associates

Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.

Key Components of a Product-Led Growth Strategy

Tomorrow People

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy.

Five Reasons to Consider Social Media in Your M&A Planning

Biznology

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake.

Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

Marketing Insider Group

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Importance of JTBD: How to Use a JTBD Template to Improve Your Business

Webbiquity

Guest post by Nadica Metuleva. JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers.

69% of Marketers Primarily Use Email for Lead Nurturing

KoMarketing Associates

Lead nurturing is a critical part of marketers’ strategies, and new research indicates that email is continuing to help them in their efforts to attract customers and prospects.

16 B2B print advertising tips

Sales Lead Insights

Is one of your advertising goals to generate sales leads for your salespeople, representatives, distributors, or resellers? Consider these proven sales lead generation techniques gleaned from working with over 170 companies and some of the best marketers in the business. If you want more leads, don’t use image ads. Have you seen the ads showing butterflies and oil wells co-existing, illustrating the oil company’s concern for the environment?

Organizational Confidence is Personal

Biznology

Organizational confidence is a nice concept, but how does it come to life in the real world?

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Write an Irresistible Value Proposition (+41 Examples)

Optinmonster

Do you want to instantly show potential leads your worth and attract more customers away from your competition? Regardless of your product or service, you almost certainly have competition. So what makes a customer choose you over another company? The answer lies in a great value proposition.

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets.

Overcoming the Five Challenges of Scaling Marketing and Sales Campaigns

ANNUITAS

For most companies, the challenge of regularly delivering enough leads and opportunities to hit growth targets has historically meant building a strategy around producing high volume, low quality marketing and sales campaigns. But those campaigns are neither scalable nor efficient.

Is your company easy enough to do business with?

Sales Lead Insights

Keep your prospects from going to competitors by being easy to work with. The market often perceives your products or services as being similar to those available from your competitors. As a result, being easy to do business with can set you apart, making customer lead generation easier, and making a significant impact on your bottom line. It also enhances your brand equity since every point of interaction is a branding exercise.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Success in Hybrid Work Environments

Biznology

As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at least initially with the clients I work with, to be a favored approach.

9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place.

3 Simple PageSpeed & Core Web Vital Hacks for WordPress via @sejournal, @beanstalkim

Search Engine Journal

Waited until the last minute and now you need to get your Core Web Vital numbers up? Try these hacks to get it done. The post 3 Simple PageSpeed & Core Web Vital Hacks for WordPress appeared first on Search Engine Journal. SEO WordPress

Top 10 Considerations When Writing Blogs for a Construction Company

Navigate the Channel

Looking to increase organic traffic to your construction company website? To do this, you’ll need consistent web content to boost your search rankings and improve overall optimization. An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog.

7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

How to Respond to a Potential Client With No Budget

Go Beyond SEO

You’re having coffee with a prospective client. You’re chatting with them and getting an understanding of what they need. As you draw close to discussing pricing or proposals, they hit you with, “I have no budget.”. Say what? How do you respond to this kind of statement?

CRISIS LEADS TO INNOVATION

xiQ

Productivity in the B2B industry did not suffer during the recent pandemic. As a matter of fact, productivity went up 10-fold in many instances.

Leads 62

10 Customer Testimonial Examples You Can Use to Boost Sales

Optinmonster

Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website.

How to Understand User Behavior With Google Analytics via @sejournal, @azarchick

Search Engine Journal

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how. The post How to Understand User Behavior With Google Analytics appeared first on Search Engine Journal. Marketing Analytics

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.