Biznology

Why Business Owners Should Invest In Retirement Early

Biznology

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%.

Effective Change Management for an Uncertain Future

Biznology

Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.

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Digital Transformation and Continuous Change

Biznology

The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. You can read it in its entirety here.

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Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant

Biznology

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What is Sales Enablement, Anyway?

Biznology

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s.

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“Reaching out” with video

Biznology

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable?

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“You Belong Here”

Biznology

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging.

Inclusive Communication: What are YOU Saying?

Biznology

Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.”

4 Ways Cyber Security Threats Can Hurt Your Reputation

Biznology

The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to make companies more agile, efficient and productive. However, very few companies fully realize the threats of operating in the digital world.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Strong and Effective Email Marketing Requires Effort and Diligence

Biznology

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals.

10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?

“You Belong Here”Part 3: On Creating and Developing Healthy Workplace Cultures

Biznology

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the third in a 3-part series on belonging.

Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest

Biznology

By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Importance of Monitoring Internal Communication for Business

Biznology

With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. Employee monitoring definitely is a controversial topic that raises a lot of questions.

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Why COVID-19 Had Made Digital Selling a Priority

Biznology

When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry.

The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

“You Belong Here”

Biznology

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging.

ISTM #32: Why COVID-19 is Like Malware

Biznology

At first, I didn’t pay much attention to COVID-19. I had just started a new communications project for a new corporate client, and I had my hands full.

How to Boost Conversion Rates in 2020

Biznology

Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature.

The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%.

Should You Advertise on TikTok?

Biznology

The following is a sponsored article from our partner, GaggleAMP. You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.

Improving Your Response to the BLM Movement

Biznology

This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly.

We Need Practices

Biznology

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week marks the first of two editions that look at change management, learning/continuous improvement and innovation.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why Digital Transformation Is More Important Than Ever

Biznology

My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Sign up, follow, and enjoy.

AMP Up Your Digital Marketing: Employee Advocacy By The Numbers

Biznology

The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech.

Webinar: Male Leadership in the New World of Work

Biznology

As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Post-COVID-19 Workforce Planning & Management Strategies

Biznology

This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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