Prioritizing Customer Experience Within Your Web Design


Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. However, they can conquer this challenge by prioritizing customer experience.

Design 164

How to Choose a Good Social Media Agency


There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well.


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Why Data is Vital for Business Digital Transformation


Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems.

How to Share More Video Content


Source: [link]. B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines.

Video 165

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Conversational Video for Hybrid Selling


A technology consultant contacted me recently looking for a video solution to his problem — spreading the word about some of his firm’s software solutions in order to start pilot projects for new applications. What he had in mind was a 2-Minute Explainer® video — that’s what we’re best-known for.

Video 162

Five Trends and One Unifying Vision 21st Century Leaders Should Focus on in 2022


I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1.

Trends 161

Product demos, video libraries, and customer experience


It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions.

The Best of 2021: Messaging on a Mission


The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.

Best 166

Prognostications, Predictions And Hot Topics For 2022


It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Marketing Privacy and Security Predictions for 2022


On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward.

10 B2B Marketing Trends to Watch in 2022


The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.

Trends 166

What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care


The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members.

Give your customers and teammates a clearer explanation with video messaging


When was the last time you read an email that made you feel smarter? Or felt enlightened during an online meeting?

Video 166

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

The Number of Digital Nomads Surged Again in 2021


The pandemic-driven seismic shift to remote led to continued strong growth in the number of American digital nomads in 2021. The 2021 State of Independence research study found that 15.5

Work 166

Is Gratitude Part of Your Messaging Strategy?


It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain hunting, its undercurrent remains: giving thanks.

Looking on the bright side in the new normal


Meetings at work have long been derided as not-really-work. A popular internet meme classifies meetings as “a practical alternative to work.”

Work 164

Companies: Pull Your Heads Out of the Social Media Security Sand


Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise and cost big-name companies millions of dollars every year.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Consultants Collective Profile: Rod Thorn


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

Our New Digital Selling Reality Needs More Empathy


In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

Can A Web Browser Improve Transparency and Trust in Digital Marketing?


For about a year, I’ve been splitting my browser time between Chrome and Brave , a browser that launched in 2016 with a focus on privacy.

Trust 104

Attracting and Retaining the Best Talent: What’s Your Message?


Attracting and retaining the best talent is challenging for everyone these days, with the Great Resignation and unemployment at record lows. Your message can either make you the clear choice or send your candidates somewhere else.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Keys to Improving Strategic Adaptability


In nature, every action has its equal and opposite reaction. Physics demands that we adjust to stimuli. We either adapt or we fail. In business, things don’t play out in quite such black and white terms, though.

The Importance of Transparency and Trust in Digital Marketing


Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to an inbox bursting with 500 or 600 emails. Perhaps a hundred were actual work or personal emails.

The Great Resignation Wake-up Call: What it Teaches Leaders About Keeping Valuable Talent


The significant rate of people exiting stage left from their work is one of many challenges we have faced during our Covid times. It is a wake-up call to all businesses to both understand why people stay or leave and what we can do to retain valuable employees for the future.

How to Provide Better Cybersecurity Oversight


For board members who aspire to provide better oversight of cybersecurity, it can be difficult because reporting is so different from other functions. Do you struggle with jargon, “heat maps” with odd logic and fuzzy “controls?

Design 104

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

How to Make Your Business More Attractive to Investors


Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing


The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

Sales 166

Talking About Climate Change: The Power of Storytelling


Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently.

Passionate Explorers: Lifelong Learners


Learning is a life-long endeavor. Be curious, ask questions, develop informed points of view grounded in the data and facts that you acquire on your learning journey.

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

B2B CMOs: Shift Your Priorities Beyond Leads


It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!”

Leads 149

When it Comes to Pay Equity, Companies Can Run But Can’t Hide


It’s the end of March Madness. No, I’m not talking about college basketball.

Consultants Collective Profile: Sameena Kluck


We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

The Power to Thrive through Conscious Leadership


Recognizing our own emotional content and the energetic frequency we bring to each interaction is a key component of a Conscious Leadership practice. Emotions are contagious.

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!