“There are years that ask questions, and years that answer.”


I hope you, your families and friends had a relaxing and safe Thanksgiving holiday! Here is a range of some of Kevin Jordan’s favorite reading and listening to help reflect on meaningful words and ideas that can help shape who we are.

Partner Profile: Chris Lyon, CEO, SPAN Digital


We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

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How much Sales Communication is too much?


At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming.

Anyone Can Learn to be a Better Leader


Kevin Jordan will be back in early December. COVID cases continue apace. The implications for this are unfolding, as they are in communities across the US and internationally. Our thoughts of late have centered on the need for and important role of engaged, sustained and value-driven leadership.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Use Big Data to Improve Customer Service


Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates.

Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest


By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice.

How To Stay Motivated


As we move past a rancorous and extremely dynamic election cycle, confront a global resurgence of COVID cases and edge to the precipice of the holiday season, coaching clients and colleagues are wrestling with how best to continue to motivate, energize and inspire themselves and their teams.

Website Content Audits — Less Really is More


It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school fashion sense?

A Purpose-Driven Revolution Awaits. Are you Ready?


A purpose-driven company. For years, a company’s purpose meant increasing shareholder value, displacing competitors, increasing margins, and improving the bottom line. Ironically, a singular focus on those data points will ultimately lead to their decline.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Settle Smarter Season 1, Ep. 18 with Jen McClure


This week’s guest is Jen McClure , Founder and CEO of JEM , a Silicon Valley-based global management consultancy and publishing group, and a Business Insider Power Player in management consulting.

Visual Data Media Services Poised for Next Phase of Growth


Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth.

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection


Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago.

Episode #49 – From the Inside: A Pair of IC Experts Write the Book on Internal Comms


In 2018, when comms pros Mark Dollins and Jon Stemmle were first wading into the research for their forthcoming book on internal communications, but they couldn’t have anticipated the seismic change we would all soon experience.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Technology Can Be Used to Aid Business Growth


A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow.

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Six Ways to Connect with your B2B Website Visitors


Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. The only problem is that they tend to come, poke around and leave.

There Are No Dumb Questions: Getting Real About Race


The CEO just announced a new focus on Diversity….now now what? The CEO of your company has just announced the company will now be focusing on diversity in the workplace and this is fantastic! But now that they have established it, what do they do?

Embrace Uncertainty and Change


This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Improve your e-Commerce Performance using Social Media


If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Intentional inventing: own the intellectual property that leads the future


Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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What is Sales Enablement, Anyway?


The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s.

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Fresh Prospecting Ideas for B2B Marketers


Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. Here are some to consider. Ramp up your LinkedIn outreach.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Reframe How You Think About Self-Care


How to Design an SEO Friendly Website that Ranks Well in 2020


When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a search query.

Effective Change Management for an Uncertain Future


Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.

“Women Belong in all Places Where Decisions are being Made” – RBG


Greetings – I hope you, your families and friends continue to be well, safe and healthy! As we start October (when did that happen?), the newsletter resumes. So much has happened over the course of my one month hiatus…2020. Well, what can I say?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Power of Employee Influence


The following is a sponsored post from our partner, GaggleAMP. Employee influence is all about how people connect with other people in ways your brands and ads just can’t. People trust other people more than they trust brands. This will always be the case.

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Are There Any Bad Marketing Metrics?


Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data.

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“Reaching out” with video


“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable?

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Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant


Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

EPISODE #48: Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic


We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos.

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