Biznology

SearchChat Podcast: Is AI Bigger than the Internet?

Biznology

In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23% said they had no plans to do anything about it.

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

AI and … Pizza?

Biznology

The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy.

Why AI Has Come a Long Way Since HAL in 2001

Biznology

January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

2019 Themes in Digital Marketing

Biznology

This year has started off strong on my end, but we’re also looking ahead towards what’s next.

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Will AI Kill Emotion in Marketing?

Biznology

Artificial intelligence is a huge buzzword across marketing right now, with over 60% of CEOs saying AI will have a larger impact on their businesses than the internet. Let that soak in for a moment. A larger impact than the internet.

Switch the user interface to accelerate growth and leadership

Biznology

Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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What We Can Expect From Generation Z – Implications For Branding

Biznology

We have heard a lot about Millennials ( i.e., Generation Y), their impact on business, politics and society, and how different their values and practices are. Well, get ready for Generation Z. Their attitudes and actions are even more progressive and even more confounding to marketers.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Eight years later, what did we learn from Watson winning Jeopardy?

Biznology

If you are a nerd like me, you might remember watching IBM’s Watson playing Jeopardy against legendary champion Ken Jennings and Brad Rutter, another very strong player–and Watson ate their lunch.

Top Tips for Beginner Bloggers

Biznology

So, you’ve decided to start a blog. If you’re anything like the average beginner blogger, then you probably don’t know where to start. Blogging is one of the best ways to reach a broad audience, connect with people and make your mark in the online community.

SearchChat: Can You Personalize Without Creepy Data?

Biznology

Is the dream of the visitor journey dying? How do we make journeys more functional without using data people don’t want us to have? Marketers are starting to learn they can’t just orchestrate a visitor journey from start to finish. It’s all about improving the journeys people actually make.

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Wednesday Wisdom: The Increasing Complexity of Doing Business in China

Biznology

“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his China Property Outlook seminar.

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research.

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5 Tips for Prepping Your Enterprise Technology Solution Video

Biznology

How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline. Then someone writes a script or a treatment.

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B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

SearchChat: Ring in the Year by Putting Data to Work

Biznology

Big data has been hot this year. But if your analytics are falling short, you won’t know how to make improvements to keep up. Steve and I talk about the struggles we’ve seen in the site search world — that clicks are a measure of activity, but they don’t give you real answers.

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Online Reputation Management (ORM) definition and process

Biznology

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once.

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Your online reputation abhors a vacuum in Google search

Biznology

Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence.

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How Marketers Can Put Data to Work Next Year

Biznology

Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019 is your ability to put data to work.

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Do hidden robots need guiding standards too?

Biznology

Way back in 1942, futurists like Isaac Asimov were already giving thought to the risks of emerging technologies, especially autonomous ones. It was during that year that Asimov wrote a short story entitled “Runaround” in which he unveiled the three laws of robotics.

Where is B2B marketing headed now? 7 predictions for 2019

Biznology

I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions , which are likely unrealized and full of errors.

Social media marketing is Homo sapiens sapiens social

Biznology

Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Millennials Value Experiences, Not Stuff

Biznology

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations.

The 10 most fascinating people in B2B marketing in 2018

Biznology

The top reason why I love my work is the fascinating people I have the privilege to meet. I’ve always thought B2B marketing attracts unusually interesting professionals. People who see the potential, embrace the complexity, and relish the challenges of our field.

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How to triage customer experience projects

Biznology

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically improve how their customers experience their brand.

How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

Online reputation management (ORM): don’t forget Google when you’re in crisis mode

Biznology

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The Secret Value of Site Search

Biznology

While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses.

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8 Ways to Use Chatbots to Boost Engagement on Your Website

Biznology

Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. However, using them on your website is an area that has been overlooked.

B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.