INDUSTRY INSIGHTS YOUR PEERS ARE READING
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win. MORE
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. MORE
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons. MORE
Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. MORE
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content. MORE
I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous. MORE
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. MORE
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding. MORE
I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. You’ve been involved in the lead generation world for a long time. How has it changed? The big changes have been in the use of marketing technology. MORE
Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership. MORE
Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising for those who could afford it. MORE
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head. MORE
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. MORE
It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a way that makes a good impression on your customer. MORE
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process. MORE
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted. MORE
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?) MORE
January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live. MORE
Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Steve and I aren’t so sure if that makes sense. If you aren’t prepared to do something with those analytics they don’t matter. MORE
There’s major power for automation within marketing, and not everyone is harnessing it. This episode of SearchChat Steve Zakur and I ask: how can CMOs use both automation and data to keep their seat at the table as companies evolve? MORE
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. MORE
Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Following is a sponsored article from the good folks at GaggleAMP on the advantages of employee advocacy. MORE
I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green. MORE
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy. MORE
In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I. MORE
Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike. MORE
In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? MORE
Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc., MORE
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. MORE
This year has started off strong on my end, but we’re also looking ahead towards what’s next. MORE
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. MORE
Biznology
MAY 29, 2019
In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I.
Biznology
MAY 20, 2019
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.
Biznology
JUNE 11, 2019
In this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter?
Biznology
JUNE 14, 2019
Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
MAY 22, 2019
Biznology is pleased to be the official media partner of GaggleAMP’s employee advocacy conference, AMPlify, which will take place in Boston on June 11-12. Following is a sponsored article from the good folks at GaggleAMP on the advantages of employee advocacy.
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Biznology
JANUARY 22, 2018
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.
Biznology
JUNE 3, 2019
Everyone is making videos. But not everyone takes the trouble to make an outstanding thumbnail preview. Don’t miss out on the opportunity to give prospects good reasons to click on your video. Thumbnails can all boost viewership.
Biznology
APRIL 22, 2019
We are excited to launch Author’s Corner, a new offering from Biznology that will feature excerpts from our contributors’ latest books.
Biznology
APRIL 8, 2019
Social media can be one of the most effective digital marketing channels today. Social media enable you to run targeted campaigns with greater control. However, with so many platforms to choose from viz. Facebook, Twitter, Instagram, etc.,
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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Biznology
MAY 24, 2019
It’s not easy to convert prospects and morph them into loyal customers if you have not met them face-to-face. That’s why it’s important to present your brand online in a way that makes a good impression on your customer.
Biznology
MARCH 25, 2019
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites.
Biznology
JUNE 10, 2019
Technology has become an inextricable part of every industry , and has revolutionized the financial industry. Advances in fintech have improved efficiency and effectiveness for both the industry and customers alike.
Biznology
MAY 31, 2019
I was at the CDX Innovation Summit last month and I was astonished by a lot of the new tech that was discussed: unwired VR gaming, how voice recognition might lead to something called voice engine optimization, how 5G will make technology perform faster than what humans experience as instantaneous.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Biznology
APRIL 2, 2019
There’s major power for automation within marketing, and not everyone is harnessing it. This episode of SearchChat Steve Zakur and I ask: how can CMOs use both automation and data to keep their seat at the table as companies evolve?
Biznology
APRIL 11, 2019
I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. They have some work experience, usually as interns. When it comes to presenting themselves in a business context, they are pretty green.
Biznology
MARCH 28, 2019
The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none. And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!
Biznology
OCTOBER 2, 2017
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)
Biznology
MARCH 7, 2019
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark.
Biznology
MAY 13, 2019
Branding has evolved over time, opportunistically responding to what will best motivate customers and differentiate it from competition – from product branding, to rational branding, to emotional branding to today’s altruistic purposeful branding.
Biznology
MAY 7, 2019
A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews sites, where searchers can find out what their peers are saying about prospective products and suppliers, and compare product features head to head.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
Biznology
MARCH 22, 2019
One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. You don’t want to overwhelm your users or their networks with too much branded or marketing content.
Biznology
APRIL 18, 2019
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.
Biznology
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research.
Biznology
APRIL 10, 2019
During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Biznology
FEBRUARY 20, 2019
In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons.
Biznology
APRIL 26, 2019
Marketers are all about numbers, and brands are all about people. Focusing on both can result in better profits, while elevating company reputation in the process.
Biznology
FEBRUARY 22, 2019
Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising for those who could afford it.
Biznology
FEBRUARY 7, 2019
The Italians first invented pizza roughly 1,000 years ago. We can only assume the first developer meeting was scheduled for ten minutes later. Otherwise, whatever did they need the pizza for? Now, seriously, it’s fair of you to ask what in the world pizza has to do with AI and digital strategy.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Biznology
JANUARY 31, 2019
This year has started off strong on my end, but we’re also looking ahead towards what’s next.
Biznology
JANUARY 29, 2019
January is a special month in AI history. Because in both the novel and movie 2001: A Space Odyssey , January 12 is when the HAL 9000 sentient computer — (spoiler alert!) the story’s antagonistic artificial intelligence — goes live.
Biznology
MAY 2, 2019
Personalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. Steve and I aren’t so sure if that makes sense. If you aren’t prepared to do something with those analytics they don’t matter.
Biznology
JUNE 4, 2019
I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. I’ve been a fan of Dan’s for years. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. You’ve been involved in the lead generation world for a long time. How has it changed? The big changes have been in the use of marketing technology.
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