INDUSTRY INSIGHTS YOUR PEERS ARE READING
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win. MORE
Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. MORE
Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business. MORE
For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more. MORE
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. MORE
In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when they know how to use big data. MORE
Did you know that the Big Mac sauce recipe was once lost ? In the 1980s after McDonalds had reformulated the sauce recipe, an executive wanted to cash in on nostalgia value and bring the original recipe back… except it was gone. MORE
In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. How do you take those people coming in the front door, the first interaction on your site, and engage them so it’s not the last page they look at? MORE
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together. MORE
I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it. MORE
Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes. MORE
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted. MORE
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?) MORE
The following is a sponsored article from our partner, GaggleAMP. Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even more effective. MORE
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. MORE
A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas. MORE
Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy. MORE
I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1 destination on the Web. MORE
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina. MORE
Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales. MORE
What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case, you should stash it for later. MORE
In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I. MORE
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. MORE
The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting. MORE
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista. MORE
Scaling a business can seem to be a tricky maneuver from the outset. However, with a few steps, you can make the process much easier and more meaningful. In order to scale, a business must consider its business plan and decide on in which direction it wants to proceed. MORE
Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork. MORE
Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone. MORE
Biznology
AUGUST 16, 2019
In 2019 and beyond, the companies and organizations that knowledgeably, ethically and creatively use data will rise above the rest. Businesses have a valuable competitive advantage at their disposal when they know how to use big data.
Biznology
AUGUST 19, 2019
Artificial Intelligence is known as a problem-killer for businesses. It’s especially true for logistics with its variety of interconnected business processes and complex tasks. No wonder a lot of companies rely on logistics app development or build custom software to streamline business processes.
Biznology
AUGUST 13, 2019
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals.
Biznology
JULY 11, 2019
The second quarter is behind us which also signals the end of the half. So what’s next? Here in the US we’re taking vacations to recharge. No matter how much disconnecting we do, in those quiet moments we’re reflecting.
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Biznology
JULY 9, 2019
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat with Karl Van Delden , who heads product management at Stirista.
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Biznology
AUGUST 12, 2019
A lot happened in 1969 – the moon landing, Woodstock, the grisly Manson murders, the Stonewall uprising, etc. Perhaps less noteworthy, yet highly significant for a city known for entertainment, was Elvis Presley’s comeback 50 years ago at the International Hotel in Las Vegas.
Biznology
AUGUST 7, 2019
I recently had dinner with Shawn Frayne , founder and CEO of Looking Glass Factory , a startup with offices in Brooklyn and Hong Kong. He’s the sort of entrepreneur who is Hell bent on changing the world or at least the Immersive Technology portion of it.
Biznology
AUGUST 9, 2019
What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case, you should stash it for later.
Biznology
JULY 22, 2019
Are Facebook and Instagram changing our mental health? Do we look at the world and the people in it differently than we did before? Do we interact with them differently? If you’ve asked yourself these questions, you’re not alone.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
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Biznology
AUGUST 8, 2019
I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. The students were pretty enthusiastic about the concepts and tactics I shared. So, I decided to look into what’s going on in B2B marketing in Argentina.
Biznology
JULY 29, 2019
The following is a sponsored article from our partner, GaggleAMP. Employee advocacy has many benefits to any organization, no matter the size or industry, but gamification makes these programs even more effective.
Biznology
OCTOBER 23, 2017
Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.
Biznology
JULY 31, 2019
Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Biznology
MAY 29, 2019
In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I.
Biznology
JANUARY 22, 2018
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.
Biznology
JULY 26, 2019
For more than 60 years, proponents of artificial intelligence have been divided—often acrimoniously—into two camps: autonomy vs. augmentation.
Biznology
AUGUST 6, 2019
Is martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Biznology
MAY 20, 2019
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.
Biznology
JULY 11, 2019
Effective sales funnels are the most engaging—and effective—ways to increase your business. But, if your putting in a lot of effort and feel you can get more return, you’re not alone. Many businesses struggle with lead generation, qualifying leads and converting them to sales.
Biznology
JUNE 26, 2019
Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business.
Biznology
JULY 1, 2019
For many, video production is not their main job. They’re not confident that they know what they’re getting into, so they avoid it altogether. However, video is a powerful marketing tool, and it should be a staple in product launches, trade shows, web pages and more.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Biznology
APRIL 18, 2019
The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. And, worse, the way they make it difficult for those teams to work together.
Biznology
OCTOBER 2, 2017
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)
Biznology
JULY 16, 2019
I am about halfway through Zucked: Waking Up to the Facebook Catastrophe by Roger McNamee. It’s going slow because what I am learning makes me so angry, sad or alarmed about my #1 destination on the Web.
Biznology
JULY 12, 2019
Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name.
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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Biznology
JUNE 24, 2019
Did you know that the Big Mac sauce recipe was once lost ? In the 1980s after McDonalds had reformulated the sauce recipe, an executive wanted to cash in on nostalgia value and bring the original recipe back… except it was gone.
Biznology
JULY 2, 2019
In today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. How do you take those people coming in the front door, the first interaction on your site, and engage them so it’s not the last page they look at?
Biznology
JUNE 25, 2019
Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy.
Biznology
MARCH 25, 2019
For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites.
Advertisement
Account-Based Marketing is a strategy, not a solution.
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