Expert insights. Personalized for you.
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. MORE
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win. MORE
Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever. MORE
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. MORE
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging. MORE
The following is a sponsored article from our partner, GaggleAMP. You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok. MORE
The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%. MORE
How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. MORE
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry. MORE
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the third in a 3-part series on belonging. MORE
The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. You can read it in its entirety here. MORE
Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15 th. It’s currently at $295 for non-Conference Board members. For $100 off – use code BIZ100. Learn more here: [link]. My oldest child (now 28) has Down Syndrome. MORE
The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? MORE
At first, I didn’t pay much attention to COVID-19. I had just started a new communications project for a new corporate client, and I had my hands full. MORE
With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. Employee monitoring definitely is a controversial topic that raises a lot of questions. MORE
Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” MORE
As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?” MORE
This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly. MORE
Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. MORE
Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals. MORE
The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech. MORE
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging. MORE
The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to make companies more agile, efficient and productive. However, very few companies fully realize the threats of operating in the digital world. MORE
Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature. MORE
Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week marks the first of two editions that look at change management, learning/continuous improvement and innovation. MORE
By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams? MORE
The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s. MORE
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable? MORE
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Sign up, follow, and enjoy. MORE
Biznology
SEPTEMBER 23, 2020
The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. According to the U.S. Small Business Administration , small businesses employ 47.3% of the American workforce and generate nearly half of the country’s economic activity at 43.5%.
Biznology
SEPTEMBER 18, 2020
Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.
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Biznology
SEPTEMBER 21, 2020
The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. You can read it in its entirety here.
Biznology
SEPTEMBER 17, 2020
Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Biznology
SEPTEMBER 8, 2020
The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I remember the term in general use when I worked at IBM in the ‘90s.
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Biznology
SEPTEMBER 3, 2020
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable?
Biznology
SEPTEMBER 4, 2020
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging.
Biznology
SEPTEMBER 2, 2020
Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.”
Biznology
SEPTEMBER 24, 2020
The world has gone almost completely digital nowadays. The majority of companies are following this trend by undergoing a digital transformation. Needless to say, a digital transformation is meant to make companies more agile, efficient and productive. However, very few companies fully realize the threats of operating in the digital world.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
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Biznology
SEPTEMBER 14, 2020
Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals.
Biznology
JULY 7, 2020
The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?
Biznology
SEPTEMBER 11, 2020
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the third in a 3-part series on belonging.
Biznology
AUGUST 12, 2020
By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Biznology
AUGUST 27, 2020
With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. Employee monitoring definitely is a controversial topic that raises a lot of questions.
Biznology
JULY 8, 2020
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get up to speed with digital selling in a hurry.
Biznology
APRIL 3, 2020
This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.
Biznology
JANUARY 22, 2018
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Biznology
AUGUST 28, 2020
Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging.
Biznology
AUGUST 26, 2020
At first, I didn’t pay much attention to COVID-19. I had just started a new communications project for a new corporate client, and I had my hands full.
Biznology
AUGUST 25, 2020
Marketing in this digitally-dominated world of ours is as much of an art form as it is scientific in nature.
Biznology
JANUARY 6, 2020
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
Biznology
APRIL 13, 2020
How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%.
Biznology
AUGUST 19, 2020
The following is a sponsored article from our partner, GaggleAMP. You may think of TikTok users as very young and outside of the target audience of B2B marketers, but you may want to advertise on TikTok.
Biznology
JUNE 16, 2020
This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly.
Biznology
AUGUST 14, 2020
Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week marks the first of two editions that look at change management, learning/continuous improvement and innovation.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Biznology
FEBRUARY 3, 2020
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorites, since I need to keep up myself. So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. Sign up, follow, and enjoy.
Biznology
DECEMBER 18, 2019
The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech.
Biznology
JUNE 24, 2020
As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
Biznology
APRIL 17, 2020
This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.
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