Biznology

Don’t Be a Jerk on LinkedIn

Biznology

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived.

Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.

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2021 Hot Topics: Digital Selling, Product Demos and More

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us!

The Secrets to Successful Marketing

Biznology

How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy ….

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Leadership Lesson: On Finding and Using Your Voice

Biznology

We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power.

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Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?

The Power of Strong Networks

Biznology

Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships.

How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before.

2021 Trends Series: The “New Deal” in a Post-pandemic World

Biznology

The global pandemic has set in motion the need for a “new deal” between employers and employees.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ).

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YOUR NEXT BIG STEP – TAKING ON THE VACCINE

Biznology

EPISODE #52 – Crisis expert Andy Gilman: Your next big step – taking on the vaccine. One of EE Voice’s most-played ? and most important ? past episodes featured crisis management expert Andy Gilman discussing communications in the face of COVID-19.

An Interview with Alison Rogers of Usefull

Biznology

Episode Summary: USEFULL —with two Ls, get it?—launched launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Key Takeaways: Consistency is a constant goal!

Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Be More Productive While Working From Home

Biznology

It had been on my calendar for weeks, a meeting with a representative from the House of Parliament in the United Kingdom. We were scheduled to discuss gambling restrictions and other important iGaming topics. When the day finally arrived, I got up early and got my coffee started.

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Digital Selling with Video in 2021

Biznology

The most influential tool for sales success in 2020 was video conferencing. According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.”

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2020 Reflections, Predictions and Prognostications

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us!

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FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

[link]. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Strategically Transforming Your Career

Biznology

With one month nearly complete in the new year, a recurring theme of client and colleague conversations is career evolution.

Episode 1: Grace Moreno: A New Nonprofit’s Messaging Journey

Biznology

Episode Summary: When Grace Moreno was recruited to lead and create the Massachusetts LGBT Chamber of Commerce , the group’s messaging was anything but clear. Hear about its messaging journey from possibility to powerhouse.

What Kind of Automation Technologies are being Implemented in 2021?

Biznology

Enterprises in every industry are utilizing a bevy of new technologies that create efficiencies and cut costs through new, advanced virtual services.

Why Messages Fail

Biznology

One of the main reasons why messages fail is that the writers don’t know what their audiences want to hear. You probably know what you want to say; most organizations do. But, do you know what your audiences want to hear?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Prognostications, Predictions And Hot Topics For 2021

Biznology

Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members to predict what the new year will have in store for us!

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The “New Deal” in a Post-Pandemic World: The Evolution of Corporate Culture and the Employer/Employee Relationship in the New World of Remote Work

Biznology

In our Consultants Collective predictions for 2021 , our member consultants identified many potential long-term trends and impacts of COVID-19 on the future of work, including: Employees’ expectations have changed and they will expect more flexibility from their employers in terms of where, when and how they work.

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How to Keep Employees Engaged During COVID-19

Biznology

Over the past few decades, employee experiences have been a differentiator for companies. Workforce engagement and satisfaction impact the overall performance in the workplace and improve employee retention rates.

Season 1, Ep. 22: Telling your Story as Connective Tissue in Life and your Organization feat. Peggy Northrop

Biznology

Season 1, Episode 22 – CEO of Watermark, Peggy Northrop is championing women, telling their stories, and amplifying their voices. Peggy created Watermark, the premier leadership organization connecting, training, and advocating for women in Silicon Valley and beyond.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Changing Needs and Changing Audiences|Episode 2|Matt Montgomery, Trustees of Reservations

Biznology

Episode 2 | Matt Montgomery, Trustees of Reservations. Episode Summary: From tackling pandemic-induced changes in their offering to addressing the changing demographics of their constituents, The Trustees of Reservation has had their fair share of messaging challenges.

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Six Ways You Can Restore Harmony in Your Business as a Leader

Biznology

At all levels, leaders are bestowed with the power to influence their employees. In the same manner, many leaders, especially women entrepreneurs, who lead and are responsible for what their group does.

Busting the Top 5 Social Media Myths

Biznology

Leading social media practice at a major company is never boring. And yet, I do find myself sometimes sounding like a broken record – especially when it comes to helping people understand some very basic principles of social media for business.

How To Turn Moments Into Momentum

Biznology

As I reflect on the tremendous work of Dr. King and the Civil Rights movement, I am dedicating this post to those who have been and continue to be inspired to stand for justice, equality, inclusivity, and opportunity.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Featured Profile: Dana Look-Arimoto

Biznology

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.