Biznology

Consultants Collective Profile: Rod Thorn

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.

Our New Digital Selling Reality Needs More Empathy

Biznology

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

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The great social media divide is coming. Is your company ready?

Biznology

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks.

Keys to Improving Strategic Adaptability

Biznology

In nature, every action has its equal and opposite reaction. Physics demands that we adjust to stimuli. We either adapt or we fail. In business, things don’t play out in quite such black and white terms, though.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

B2B CMOs: Shift Your Priorities Beyond Leads

Biznology

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’ They’ll say, “Leads! Give me leads!”

Leads 141

How to Make Your Business More Attractive to Investors

Biznology

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.

B2B Senior Leadership: It’s Time to Face the Truth About Sales and Marketing

Biznology

The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”

Sales 166

What Women Want to Thrive at Work

Biznology

After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Millions of us have left or been forced out of the workforce altogether. We are now at a 33-year-low in female employment.

Work 104

Consultants Collective Profile: Kevin Jordan

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Talking About Climate Change: The Power of Storytelling

Biznology

Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently.

What Directors Should Know About Wonder Woman: Design Thinking for Cybersecurity

Biznology

Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.

Design 104

How Video Scripts and Storyboards Work

Biznology

For me, cinema is essentially emotion. It is pieces of film joined together that create an idea, which in turn creates an emotion in the mind of the audience. Not through spoken words, but through the visuals. It’s a visual medium. Alfred Hitchcock.

Video 138

Protecting Marketing Data and Audience Trust

Biznology

It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.

Trust 104

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

5 Types of Video to Try Now

Biznology

If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away.

Video 166

The History and Future of Internal Communications: “Leadership IS Communication”

Biznology

In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.

Why B2B Marketers Should Try CTV Advertising

Biznology

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution.

How to Embrace and Model Self-Care

Biznology

This week’s collection reflects on the importance of recognizing and attending to a key aspect of self-care: our mental health. This seems obvious, important and necessary.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions.

Choosing the Right Collaboration Tools

Biznology

In Part 1 of this series on collaboration, we discussed the history and evolution of collaboration. Now let’s turn to how to choose the right tools so that you can collaborate effectively.

Tools 104

Kids and keyboards don’t mix for social media managers

Biznology

Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

How to Perfect Your B2B Marketing Message

Biznology

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

New England Innocence Project

Biznology

Episode Summary: There’s one thing we all had to do in some form or another in 2020—pivot! Nowhere is that more clear than when it comes to holding events, especially when those events are a significant driver of income for your organization.

Why Do People Fight in an Organization?

Biznology

Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs.

The Evolution of Collaboration

Biznology

The goal of improved collaboration is top of mind for many leaders today. In this article I want to set a historical context and show you how collaboration has evolved over the past several decades by looking at some of the more interesting and effective moments in shared team productivity.

Will the Pandemic Reshape Notions of Female Leadership?

Biznology

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them!

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.

An Interview with Alison Rogers of Usefull

Biznology

Episode Summary: USEFULL —with two Ls, get it?—launched launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Key Takeaways: Consistency is a constant goal!

Don’t Be a Jerk on LinkedIn

Biznology

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived.

Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

The Power of Strong Networks

Biznology

Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships.