INDUSTRY INSIGHTS YOUR PEERS ARE READING
Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019 is your ability to put data to work. MORE
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win. MORE
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. MORE
Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. MORE
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. MORE
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day. MORE
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. . Right now AI is everywhere, with excitement about everything from self-driving cars to conversational home assistants to automating healthcare diagnoses. MORE
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do influencers want and expect? What does Kristen Matthews, herself, want and expect from her clients, influencers, and creators? MORE
I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off. MORE
At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows. MORE
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. MORE
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I disagreed with the very premise of the post. MORE
I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind. MORE
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?) MORE
Antilocapra americana. In your business, how risky is your Plan A? Are you only chasing the big wins? If you don’t land the big gig, will you come home to your partners and staff completely empty-handed, putting your business tribe at risk of not living through the night, the month? MORE
I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? MORE
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. MORE
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. MORE
Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago. MORE
Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically improve how their customers experience their brand. MORE
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. MORE
Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. MORE
While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. MORE
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs. MORE
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug. MORE
This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. MORE
This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. MORE
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. MORE
Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. MORE
If you want to fix your online reputation , writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order. MORE
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people behind the top marketing technology products out there. MORE
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do. MORE
While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once. MORE
Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. However, using them on your website is an area that has been overlooked. MORE
Biznology
DECEMBER 13, 2018
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else there is to do.
Biznology
NOVEMBER 27, 2018
This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.
Biznology
JANUARY 22, 2018
Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.
Biznology
OCTOBER 23, 2017
Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Biznology
DECEMBER 6, 2018
Marketers continue to struggle with using data to grow their brands and businesses. But it’s clear that what will separate winners from the also-rans as we move forward in 2019 is your ability to put data to work.
Biznology
DECEMBER 11, 2018
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people behind the top marketing technology products out there.
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Biznology
JUNE 8, 2018
Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research.
Biznology
OCTOBER 2, 2017
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)
Biznology
NOVEMBER 12, 2018
Chatbots are the newest thing in marketing and they are taking the industry by storm. They have been gaining popularity in social media channels for a couple of years now. However, using them on your website is an area that has been overlooked.
Biznology
JUNE 12, 2018
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Biznology
MAY 29, 2018
While tools like cPanel can install CMS platforms like Drupal and WordPress into $3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once.
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Biznology
MAY 22, 2018
Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence.
Biznology
MAY 1, 2018
Homo sapiens sapiens. I have been doing social media strategy and planning in one form or another for clients since 2003. Nothing at all has changed. In fact, nothing has changed since Homo sapiens emerged around 300,000 years ago.
Biznology
JUNE 1, 2018
Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically improve how their customers experience their brand.
Biznology
JULY 11, 2018
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do influencers want and expect? What does Kristen Matthews, herself, want and expect from her clients, influencers, and creators?
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Biznology
JULY 2, 2018
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.
Biznology
NOVEMBER 27, 2018
This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.
Biznology
MARCH 27, 2018
Biznology
NOVEMBER 5, 2018
I’m always running around saying how much I enjoy B2B marketing , because it’s complex, high ticket, and the results can be really satisfying. That’s all true. But sometimes I find it annoying, too. There are things about B2B that just tick me off.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Biznology
NOVEMBER 16, 2018
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations.
Biznology
MARCH 6, 2018
Antilocapra americana. In your business, how risky is your Plan A? Are you only chasing the big wins? If you don’t land the big gig, will you come home to your partners and staff completely empty-handed, putting your business tribe at risk of not living through the night, the month?
Biznology
JUNE 26, 2018
Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss.
Biznology
FEBRUARY 13, 2018
I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Biznology
NOVEMBER 28, 2018
Our latest webinar is on the role of humanity in artificial intelligence with expert Philip Resnik. . Right now AI is everywhere, with excitement about everything from self-driving cars to conversational home assistants to automating healthcare diagnoses.
Biznology
NOVEMBER 13, 2018
Does site search matter? Not many companies will even bring it up during budgeting discussions. But without it, your content, conversions, and customer experience can all fail.
Biznology
NOVEMBER 13, 2018
I may be sticking my neck out a bit given that our fearless leader here at Biznology, Mike Moran, is an expert when it comes to website search – he’s expert at a lot of things, actually – but a recent article Mike wrote brought the subject to mind.
Biznology
JUNE 29, 2018
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem to say “Sometimes.” Most buyers only engage with salespeople after they have identified their needs.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Biznology
APRIL 10, 2018
If you want to fix your online reputation , writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.
Biznology
MARCH 8, 2018
I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. The gist of the post was that it is rapidly becoming the go-to platform for branded content marketing. I disagreed with the very premise of the post.
Biznology
APRIL 3, 2018
I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right?
Biznology
FEBRUARY 27, 2018
At the end of the day, the main uses for human workers are salesmanship, relationship management, the seduction and marriage of human prospects, clients and vendors, and all the dog and pony shows.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Biznology
MAY 2, 2018
My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. But it takes more than giving it a big hug.
Biznology
NOVEMBER 29, 2018
In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program.
Biznology
NOVEMBER 21, 2018
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI companies, I have realized that they should be giving thanks every day.
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
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