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The Triumph of Humility and Fierce Resolve
Biznology
MAY 7, 2021
This marks the first of several round-up articles over the coming weeks on approaches, points of view and visions for what thoughtful, 21st century leadership looks like.
Biznology
How to Perfect Your B2B Marketing Message
Biznology
APRIL 8, 2021
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.
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Going Digital in a Pandemic: The Data Tells the Story
Biznology
MAY 6, 2021
I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Let’s dive in.
How Small Businesses Are Using VR For Better Employee Training Outcomes
Biznology
APRIL 7, 2021
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.
11 Email Deliverability Strategies to Reach the Inbox
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
How to Find B2B Prospects Worldwide
Biznology
MAY 5, 2021
Do you know of a growing B2B company that sells only domestically? I can’t think of one. producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce.
Don’t Be a Jerk on LinkedIn
Biznology
FEBRUARY 15, 2021
LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived.
Kids and keyboards don’t mix for social media managers
Biznology
APRIL 9, 2021
Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.
Purpose, Potential and Perspective
Biznology
APRIL 30, 2021
What will it take to move beyond merely surviving to excelling in our careers? How can we create thriving professional environments centered around “purpose, potential and perspective” that both attract and retain outstanding people?
Can’t Afford Artificial Intelligence for Your Small Business? Think Again.
Biznology
FEBRUARY 17, 2021
The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.
Developing Your Training Content So That It Actually Moves the Needle
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
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Consultants Collective Profile Casey Hall
Biznology
APRIL 29, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.
The Focus You Had a Year Ago is Misplaced
Biznology
APRIL 29, 2021
At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider consider these observations and predictions: Research shows that rates of depression and anxiety have increased during the pandemic—especially among younger adults.
The 10 Most Fascinating People in B2B Marketing in 2020
Biznology
DECEMBER 17, 2020
B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ).
Social Media Strategy is a Game of Niches
Biznology
APRIL 28, 2021
By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s a wealth of fascinating info). But out of all of it, for me, the most interesting thing was the big-picture story the data is telling.
The Best Sales Forecasting Models for Weathering Your Goals
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Doing the Things You Fear Most
Biznology
APRIL 6, 2021
On this episode of Settle Smarter, host Dana Look-Arimoto talks to Jordan Kerwin, Co-founder, Brooklyn Donates & Product Manager, Infiniscape, Inc. about doing the things we fear. EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram.
How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process
Biznology
JANUARY 7, 2021
After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before.
The Power of Strong Networks
Biznology
FEBRUARY 12, 2021
Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships.
Accountable Culture and the Future of Work
Biznology
APRIL 23, 2021
“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.”
The Revenue Leader's Guide to Prospecting
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Keeping up with Media Trends
Biznology
APRIL 22, 2021
One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends.
How Technology Will Make a Sustainable Impact in the Future
Biznology
APRIL 21, 2021
Will the technological revolution bring with it a more sustainable future? As businesses transition to increasingly digital operations, they typically increase their efficiency.
Will the Pandemic Reshape Notions of Female Leadership?
Biznology
MARCH 12, 2021
In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them!
3 Ways to Combat Zoom Fatigue
Biznology
APRIL 19, 2021
Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic.
5 Key Elements for Building a Successful Data-Driven Product
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
What the Best Mentors Do
Biznology
APRIL 16, 2021
“Focus on the ‘platinum rule,’ treat others as they want to be treated.” ” “Seek to understand before being understood.” ” “Separate the signal from the noise.” ” “Focus on what you can control and let go of the rest.”
Language Matters
Biznology
APRIL 15, 2021
FIR B2B #146: Language Matters. Last week Volkswagen tried and failed at an A pril Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles.
Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance
Biznology
FEBRUARY 12, 2021
Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?
Brand Implementation with TenTen
Biznology
APRIL 14, 2021
If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand.
Your New Schematic for Next-Level Sales Coaching & Enablement
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Defining and Embracing the New Employee Experience in a Post-COVID World
Biznology
MARCH 11, 2021
EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD. Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand.
Clubhouse and voice-only platforms still come with security risks
Biznology
APRIL 13, 2021
By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is truly impressive. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).
Why Do People Fight in an Organization?
Biznology
MARCH 8, 2021
Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs.
Meet the New Influencers: How One Young Woman Is Using TikTok & Instagram to Re-shape an Industry
Biznology
APRIL 12, 2021
In this episode of her Settle Smarter podcast, Consultants Collective member and executive coach Dana Look-Arimoto interviews our own Adria Barich, Biznology editor and Consultants Collective associate.
B2B Pocket Playbook: End-to-End Guide to Sales Enablement
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Why Distribution Strategy is the New Frontier of B2B Marketing
Biznology
JANUARY 19, 2021
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change.
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