Webinar: Male Leadership in the New World of Work


As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”

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Improving Your Response to the BLM Movement


This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly.

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A Third Wave is coming —and it’s not what you think


A looming wave of change bigger than any other is coming for business — and it’s bigger, faster and more complex than anything we’ve seen before.

Webinar: The Third Wave is Coming: Are You Ready?


Our recent research on the challenges and long-term effects of COVID-19 to businesses, leaders and employees clearly shows there is and will continue to be a tremendous focus on modifying organizations’ remote work policies and processes, workforce configuration, employee engagement and internal communications strategies.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Covid-19 Lessons for B2B Marketers


The global pandemic is affecting every area of our lives and our businesses today.

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5 Fraud Detection Strategies Every Ecommerce Store Should Use


The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers.

Assessing the Impact of COVID-19 on Organizations & Leaders’ Priorities – Key Findings & Insights


JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees.

Big Data and Your Bottom Line


Billions of people around the world use and interact with e-commerce sites every day. In the process, data is accumulated at levels never before possible. Through collection and analysis of this large-scale data, often referred to as big data, you can transform your bottom line.

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The Cons of Living through a Coronavirus Crisis


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Pros of Living through a Coronavirus Crisis


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

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Hearts and minds key to effective leadership communications


This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Pandemic UPDATE: Must-Attend B2B Marketing Conferences for the 2020 New Normal


The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh.

Coronavirus and the Communications Equation


This article, authored by our Senior Advisor John Clemons , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Switch the user interface to accelerate growth and leadership


Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

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Make your online video meeting more like “real” video


For many sales professionals, appearing on-camera in video meetings is now a big part of the job. And, it’s not something that comes naturally to most of us. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings.

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Intentional inventing: own the intellectual property that leads the future


Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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The Diversity and Inclusion Conundrum: An Endless Journey?


This article was originally published on May 29th, 2019.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Settle Smarter Settle Smarter with Dana Look-Arimoto (Season 1, Episode 1)


This week’s guest is Gary Campbell, CEO of Johnson Health Center, Lynchburg, Virginia who discusses a number of career-related topics.

New Technologies Drive Trade Show Marketing Productivity


How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%.

What is Internal Communication? What You Need to Know


For any organization, a strong internal communication strategy will keep everyone on the same page and set the precedence of a collaborative environment. This builds team unity and makes employees feel valued. What is internal communication ? It’s inclusion.

The 10 most fascinating people in B2B marketing in 2019


I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

5 Efficiency Tips to Quickly Move Businesses Forward After COVID-19


The COVID-19 pandemic has dramatically altered business operations. Many enterprises are getting ready to reopen, however. These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. Review Your Processes.

Post-COVID-19 Workforce Planning & Management Strategies


This webinar, featuring by our Senior consultants Dana Look-Arimoto and John Sigmon , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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Digital marketing requires millennial marketers


I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

Why Digital Transformation Is More Important Than Ever


Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Life in the Post-Pandemic Era. Part 2: The Ubiquitous Workplace


When I began this series, I was focused entirely on how technology will impact life and work when the current pandemic ends. While this remains my central focus, two additional threats to work and life have added complexity to the situation: 1.

B2B marketers, your attitude might be the key to navigating this COVID crisis


I live in a really nice apartment that looks over the Manhattan skyline. I am lucky to have such a great view. But there was a guest in my home that once looked out the windo and said, “You have to look at that dumpster every day?”

Working From Home Video Resources


This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Corporate Purpose Becoming a Prerequisite for Recovery


This article continues a special series titled “Evolve, Transform and Thrive,” as we become more future-facing, not just focusing on resiliency or reacting to the effects of the crisis, but being proactive and focused on evolution and transformation.

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

How to Approach Content Marketing in the Wake of Coronavirus and Deliver Dynamic Campaigns


When it comes to any form of marketing, the latest trends are to be followed in order to be successful. This is because the campaigns need to reflect the mindsets of people in order to attract them.