Biznology

The Triumph of Humility and Fierce Resolve

Biznology

This marks the first of several round-up articles over the coming weeks on approaches, points of view and visions for what thoughtful, 21st century leadership looks like.

How to Perfect Your B2B Marketing Message

Biznology

We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.

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Going Digital in a Pandemic: The Data Tells the Story

Biznology

I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them have applications for companies interested in social media or digital marketing. Let’s dive in.

How Small Businesses Are Using VR For Better Employee Training Outcomes

Biznology

The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

How to Find B2B Prospects Worldwide

Biznology

Do you know of a growing B2B company that sells only domestically? I can’t think of one. producers of products and services for other companies and institutions are highly likely to be selling abroad, whether through distributors or directly through subsidiaries and ecommerce.

Don’t Be a Jerk on LinkedIn

Biznology

LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived.

Kids and keyboards don’t mix for social media managers

Biznology

Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.

Purpose, Potential and Perspective

Biznology

What will it take to move beyond merely surviving to excelling in our careers? How can we create thriving professional environments centered around “purpose, potential and perspective” that both attract and retain outstanding people?

Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Consultants Collective Profile Casey Hall

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

The Focus You Had a Year Ago is Misplaced

Biznology

At the risk of going all Debbie Downer on you—and please stick with us here, there is a point!—consider consider these observations and predictions: Research shows that rates of depression and anxiety have increased during the pandemic—especially among younger adults.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ).

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Social Media Strategy is a Game of Niches

Biznology

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s a wealth of fascinating info). But out of all of it, for me, the most interesting thing was the big-picture story the data is telling.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Doing the Things You Fear Most

Biznology

On this episode of Settle Smarter, host Dana Look-Arimoto talks to Jordan Kerwin, Co-founder, Brooklyn Donates & Product Manager, Infiniscape, Inc. about doing the things we fear. EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram.

How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before.

The Power of Strong Networks

Biznology

Greetings – I hope you, your families and friends are staying safe and well! Networking can be a powerful way to establish and cultivate meaningful, fulfilling, and professionally beneficial relationships.

Accountable Culture and the Future of Work

Biznology

“To achieve the desired culture, everyone must have a clear, consistent, common understanding of it — and everyone must work together in a deliberate and coordinated effort to cultivate it…Everyone shares accountability for achieving the desired culture.”

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Keeping up with Media Trends

Biznology

One of the many challenges facing any media outlet is keeping up with the constantly changing media landscape in the United States. Broadcasters, or as they’re called now, legacy media, have had a tough time, in general, trying to stay ahead of the trends.

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How Technology Will Make a Sustainable Impact in the Future

Biznology

Will the technological revolution bring with it a more sustainable future? As businesses transition to increasingly digital operations, they typically increase their efficiency.

Will the Pandemic Reshape Notions of Female Leadership?

Biznology

In honor of International Women’s Day, this week’s newsletter is a tribute to the great many women who inspire and enrich my personal and professional lives. Thank you for the wonderful and myriad gifts you give and the grace and gravitas with which you share them!

3 Ways to Combat Zoom Fatigue

Biznology

Citibank’s new CEO, Jane Fraser, made a splash with her recent announcement of Zoom-free Fridays for employees, “to combat the ‘Zoom fatigue’ that many of us feel.” This is no knock on Zoom, or online meeting software in general, which has proven to be remarkably effective during the pandemic.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

What the Best Mentors Do

Biznology

“Focus on the ‘platinum rule,’ treat others as they want to be treated.” ” “Seek to understand before being understood.” ” “Separate the signal from the noise.” ” “Focus on what you can control and let go of the rest.”

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Language Matters

Biznology

FIR B2B #146: Language Matters. Last week Volkswagen tried and failed at an A pril Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles.

Consultants Collective Conversations presents: How We Learned To Stop Worrying and Love Social Media Governance

Biznology

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?

Brand Implementation with TenTen

Biznology

If it hasn’t happened to you in your career, it probably will. It, of course, is a rebrand.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Defining and Embracing the New Employee Experience in a Post-COVID World

Biznology

EPISODE #53 – DEFINING AND EMBRACING THE NEW EMPLOYEE EXPERIENCE IN A POST-COVID WORLD. Over the past year, we’ve experienced a seismic shift in the way we work. Being in the midst of those changes can make them harder to see and understand.

Clubhouse and voice-only platforms still come with security risks

Biznology

By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is truly impressive. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).

Why Do People Fight in an Organization?

Biznology

Most all of us, at one time or another, have put our heads in our hands in frustration and exasperatedly asked, “Why do people fight in an organization?” Office politics are exhausting and expensive—in terms of both actual and opportunity costs.

Meet the New Influencers: How One Young Woman Is Using TikTok & Instagram to Re-shape an Industry

Biznology

In this episode of her Settle Smarter podcast, Consultants Collective member and executive coach Dana Look-Arimoto interviews our own Adria Barich, Biznology editor and Consultants Collective associate.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Distribution Strategy is the New Frontier of B2B Marketing

Biznology

Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change.