Biznology

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

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9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

Trending Sources

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

Six powerful B2B marketing tactics you may be missing

Biznology

There are so many great new techniques in B2B marketing today, it’s hard to keep up.

What am I supposed to do with all this data?

Biznology

Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights are available to marketers today. So how do you sift through the noise?

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The salesmanship of influencer marketing

Biznology

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention.

what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)

Biznology

I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

All your best content may now be considered fake news

Biznology

It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s.

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B2B marketing lessons from Michael Brenner

Biznology

I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share.

The state of B2B marketing in Asia—moving toward digital

Biznology

While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people. A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia.

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Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

Search: The art and science of identifying your target audience

Biznology

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

How storytelling can shape the corporate brand and culture

Biznology

Technology has transformed our world into a data-obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and volatility.

6 types of content your readers hate

Biznology

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

How to triple your digital marketing results

Biznology

What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales? Notice what these metrics have in common: they all require some action on the part of the target, whether it’s a prospect or a customer. And how do you motivate an action?

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect.

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” ” Morning Runs.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

10 Marketing trends to watch for 2017

Biznology

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017.

Socialize your videos for business development

Biznology

People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: v ideo is a medium used for everyday social communication.

Should you stop (organic) social media activity?

Biznology

Is your boss wondering why engagement is down and people don’t share your posts? Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Cybersecurity in a hyper-connected smart city

Biznology

In our days we read more stories than ever about the current size of the IoT field.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

Design thinking

Biznology

In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?),

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel.

The ugly side of digital transformation

Biznology

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of.

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Not even revolutions just happen.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results