Biznology

Fir B2B #135: Tips for Transitioning to a Home-Based Workforce

Biznology

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH).

The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.

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“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan

Biznology

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Webinar: Now, Lead! The COVID-19 Global Public Health Crisis Is Your Chance

Biznology

This webinar, featuring by our CEO Jen McClure and Senior Advisor David Schlesinger continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Working From Home Video Resources

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Switch the user interface to accelerate growth and leadership

Biznology

Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person.

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Hearts and minds key to effective leadership communications

Biznology

This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Training In The 21st Century: How To Teach Strategic Thinking For Tomorrow’s Leaders

Biznology

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes.

Every Crisis is an Opportunity…to Learn

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This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

How To Streamline App Workflow

Biznology

Everyone wants to make their quick fortune by coding the next TikTok and entering the billion-dollar unicorn club.

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6 Workflows for Email Marketing Automation to Boost Your Business

Biznology

Email marketing automation is when you set up for your business automated emails and drip campaigns that will go out to your clients when they take certain actions in regards to your business.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Digital marketing requires millennial marketers

Biznology

I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)

AMP Up Your Digital Marketing: Employee Advocacy By The Numbers

Biznology

The following is a sponsored article from our partner, GaggleAMP. Digital marketers are always looking for the best methods to drive leads, opportunities, and reach their goals, and this requires staying up to date on what’s trending and the direction of MarTech.

Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider

Biznology

Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 billion in 2020 , representing a 78.5%

Six Tips to Keep in Mind for Your Coronavirus Crisis Plan

Biznology

This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

I Flew to Amsterdam for a Cup of Coffee

Biznology

This article, authored by our Member Consultant John Sigmon, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

Making Your New Website a Better Marketing Tool Than Your Old Website

Biznology

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

The Pros of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

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Can Working Remotely Be The Answer To The Perfect Work/Life Integration?

Biznology

This article, authored by our Senior Advisor Dana Look Arimoto , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Managing in the New Normal

Biznology

This article, authored by our Senior Advisor David Schlesinger kicks off a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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How Can I Help?

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This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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6 Business Growth Trends That Will Dominate 2020

Biznology

As the year nears its end with 2020 just around the corner, now is the time that business professionals start assessing which trends will help them grow their enterprises in the coming year. Here are six business trends for 2020 that are standouts. Insights-Driven Marketing.

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Prognostications, Predictions and Hot Topics for 2020

Biznology

Happy New year! It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. Stay tuned as we dive deeper into them over the next few weeks.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Five ways business buying is changing: Ignore these at your peril

Biznology

If you’re a B2B marketer, especially a services provider, your environment is about to be upended. Customers are changing, and so are the ways they buy. I’ve been struck recently by five glaring developments in business buying that you need to know about.

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Webinar: The Value of Employee Communications During the COVID-19 Crisis

Biznology

This webinar, featuring by our Senior consultants Mark Dollins and Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

4 Ways Startups Can Use Search Intent to Improve their SEO Game

Biznology

Ask any experienced marketer and they will tell you that the key to selling anything is knowing what your customer is hoping to achieve.

Sales in the Time of Cholera (with apologies to Gabriel Garcia Marquez)

Biznology

This article, authored by our Senior Advisor Katie Roper , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

Are Your IT and End-Users Ready for Working Remotely if the Coronavirus Impacts Your Office Location?

Biznology

This article, authored by our Senior Advisor Chuck Lear, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.