Expert insights. Personalized for you.
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away. MORE
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly asking themselves and their teams, how do we move from good to great? What are our greatest opportunities to transform our leadership perspective and competencies to have an outsized impact on our organizations? MORE
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions. MORE
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake. MORE
In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead. MORE
It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. These were technology issues, not business issues. MORE
Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently. MORE
B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). MORE
If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business. MORE
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets. MORE
As we close out a year marked by upheaval, experts predict more disruption ahead?including including an uptick in mergers and acquisitions (M&A). MORE
After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. MORE
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. MORE
The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. MORE
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. MORE
With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market map documenting this fast-growing space. MORE
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe. MORE
Organizational confidence is a nice concept, but how does it come to life in the real world? MORE
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.” MORE
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses. MORE
This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. MORE
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that halted operations at most of its plants and threatened to disrupt a large portion of the food supply chain. MORE
We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. MORE
This week’s collection reflects an eclectic range of reading and listening over the last couple of weeks. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues. MORE
This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses. MORE
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. MORE
As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at least initially with the clients I work with, to be a favored approach. MORE
LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived. MORE
Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider. MORE
The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well. MORE
Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by Harvard Business School and debated for decades to come. MORE
Biznology
AUGUST 2, 2021
The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need for “alignment.”
Biznology
AUGUST 4, 2021
Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. The risks and rewards are likely to be higher and there may, or may not, be evidence to support your assertions.
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Biznology
JULY 6, 2021
Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently.
Biznology
MAY 26, 2021
If you’re cheerfully planning on doing things a little differently in the months ahead, here are a few video approaches that tend to be under-used by technology providers. Countering Zoom Fatigue. Tiresome or not, online meetings are videos. And they’re not going away.
Advertisement
Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Biznology
MAY 18, 2021
In this episode of the EE Voice podcast, host Sharon McIntosh , a Consultants Collective member consultant welcomes guest host David Murray and Roger D’Aprix, who engage in a far-reaching conversation on the evolution of employee communications – and the hard road ahead.
Biznology
JULY 28, 2021
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.
Biznology
APRIL 9, 2021
Any parent knows that kids are extremely adept at taking advantage of opportune moments to “play” on mom or dad’s phone. But if you manage your company’s social media accounts, this is actually a risk that you should consider.
Biznology
APRIL 8, 2021
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process.
Biznology
JULY 26, 2021
In a clear signal that co-working is coming back post-pandemic, the high-end combo social club/co-working space Soho House went public last week under the name Membership Collective Group. Soho House is targeted mostly at creative professionals and has 30 current locations across the globe.
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
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Biznology
JULY 21, 2021
Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Unsurprisingly, I believe this is a critical mistake.
Biznology
JULY 19, 2021
Organizational confidence is a nice concept, but how does it come to life in the real world?
Biznology
JULY 7, 2021
Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution.
Biznology
JULY 16, 2021
As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at least initially with the clients I work with, to be a favored approach.
Advertisement
Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.
Biznology
JANUARY 21, 2021
We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.
Biznology
FEBRUARY 15, 2021
LinkedIn is one of the greatest business tools ever, but it can be misused—even abused. Your reputation is perhaps your most valuable business asset. So your behavior on LinkedIn must reflect the way you want to be perceived.
Biznology
JANUARY 19, 2021
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change.
Biznology
JULY 13, 2021
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that halted operations at most of its plants and threatened to disrupt a large portion of the food supply chain.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Biznology
JULY 12, 2021
It wasn’t all that long ago that compliance issues that were even remotely digital in nature were the domain of the same teams that worried about server configurations and RAM requirements. These were technology issues, not business issues.
Biznology
MAY 21, 2021
This marks the second in a series focusing on approaches, points of view and visions for what thoughtful, 21st Century leadership looks like. Curious, courageous, tireless, forward-thinking leaders are constantly asking themselves and their teams, how do we move from good to great? What are our greatest opportunities to transform our leadership perspective and competencies to have an outsized impact on our organizations?
Biznology
JULY 9, 2021
Now that masks have (mostly) come off and vaccinations are hitting meaningful levels, we’ve launched into a global case study about the workplace that will undoubtedly be written about by Harvard Business School and debated for decades to come.
Biznology
DECEMBER 17, 2020
B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. I am pleased to introduce ten standouts here. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ).
Advertisement
With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Biznology
JULY 8, 2021
With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market map documenting this fast-growing space.
Biznology
DECEMBER 10, 2020
As we close out a year marked by upheaval, experts predict more disruption ahead?including including an uptick in mergers and acquisitions (M&A).
Biznology
APRIL 7, 2021
The world of Virtual Reality is fast becoming more popular as a way for companies to solve problems, increase productivity, and train employees. The problem with VR in the past was that it has been too expensive for many smaller businesses.
Biznology
FEBRUARY 17, 2021
The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function.
Advertisement
Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.
Biznology
JANUARY 7, 2021
After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before.
Biznology
JULY 2, 2021
This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me and with work I am doing with clients and colleagues.
Biznology
JUNE 30, 2021
The role that marketing plays in a company has evolved significantly in recent years, and has led to a significant shift in the role of the chief marketing officer as well.
Biznology
OCTOBER 30, 2020
This week we start with a thoughtful and thought-provoking piece re: the future of Silicon Valley, as viewed through both business and societal lenses.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!
Biznology
OCTOBER 27, 2020
If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.
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