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How to Advance Your Usage and Understanding of Marketing Attribution

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A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

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As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

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4 Marketing Attribution Trends For 2018

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If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

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Using Direct Mail to Win More Deals - An ABM Case Study

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You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

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Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

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How to Do ABM at Scale with Account-Based Demand

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As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

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25 B2B Engagement Tactics For All Marketing Funnel Stages

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With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

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Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

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Demand-gen or ABM: How to Use Metrics to Determine Where Your Prospects Go

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Ah yes, the match up of the decade: Demand-gen vs ABM. Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. Some say that account-based marketing is the way of the future.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How To Measure The ROI Of Print Marketing

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Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

[Book Review] ‘Engage to Win’ - Marketing in a Customer-Centric World

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I had the chance to read Engage to Win by Steve Lucas, the CEO of Marketo (which is Bizible’s parent company). It shatters decades of thinking on marketing execution. The world has changed drastically in just the last few years.

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How to Measure ABM Without Drinking Too Much

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This story starts a few years ago.

Announcing: Fast CMO Edition 6

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We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing.

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Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

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At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams.

Moving Marketing from Cost Center to Revenue Center (Survey Data)

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One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

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5 B2B Website Optimization Opportunities You Overlooked 

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We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites.

The Future of B2B Marketing in an AI Driven World

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I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

What Bizible + Marketo Means

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It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.

The 9 Circles of B2B Marketing Hell

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B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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Six Steps to Transform Curiosity into B2B Marketing Results

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It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

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With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

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The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?

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5 Strategies to Build Customer Relationships Through Content

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Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]

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Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that.

8 Ways to Make Sure Your Content Converts

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Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something. The trouble is that this strategy doesn’t get results. Even if, by some miracle, a blog post does convert a few customers, there’s no real way to repeat its success, because you won’t know what you did right to get those results. The good news is that there are proven strategies out there that will get consistent (and trackable) conversions.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Best B2B Marketers Invest In Attribution For These 3 Reasons

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Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.

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How To Align Your Marketing Budget With Your Reporting Dashboard

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Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting. Marketers typically keep separate the management of marketing budget and the management of dashboards.

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Introducing the 2018 State of Pipeline Marketing Report

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Pipeline Marketing, the methodology that focuses on impacting the entire funnel rather than just the top, is being embraced by more B2B marketers and B2C marketers with sales teams than ever.

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Marketing Data: What It Is And How It Affects Marketing Performance

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Marketing data appears to be an obvious concept. But you’d be surprised that most marketers see their marketing data as merely acceptable when it comes to helping them understand the customer and understand marketing performance.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Multi-Touch Attribution, A Full User Debrief

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Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels

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In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers.

What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]

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What’s the difference between highly effective marketers and those who are struggling to increase their impact? Since we came into a treasure trove of data -- The State of Pipeline Marketing Report 2016 -- we’re able to dig into this question.

Unveiling: The State of Pipeline Marketing Report 2016

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The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. It’s an annual study and the biggest piece of research that we produce.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy