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How to Advance Your Usage and Understanding of Marketing Attribution

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A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

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As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

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Using Direct Mail to Win More Deals - An ABM Case Study

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You’re behind in revenue, but most of the quarter is already passed. Typically, marketing says there’s nothing more that can be done and moves to the next quarter. Not at Bizible! Before we were acquired by Marketo, we found ourselves behind plan with only a month in the quarter.

4 Marketing Attribution Trends For 2018

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If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

2017 State of Pipeline Marketing Report: New Data On How B2B Marketers Drive Growth

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Down-funnel metrics are more important than ever before. In the third annual State of Pipeline Marketing Report, we surveyed about 350 B2B and B2C marketers with sales teams to learn how they drive growth at their organizations. What are they prioritizing?

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The Budgeting and Planning Maturity Model For B2B Marketers Explained

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At large organizations there are numerous responsibilities, ownership areas, and processes in place that make it difficult to identify opportunities to improve operations. It’s also difficult to prioritize which areas to improve or optimize first.

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[Data] B2B Marketing ROI Benchmarks for LinkedIn Paid Media

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At Bizible we love looking at data to help us improve the profitability of our marketing. We're revenue focused and love sharing data in order to help you be performance-minded when it comes to managing B2B marketing teams.

How to Do ABM at Scale with Account-Based Demand

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As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

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Demand-gen or ABM: How to Use Metrics to Determine Where Your Prospects Go

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Ah yes, the match up of the decade: Demand-gen vs ABM. Two marketing approaches that are battling for B2B marketers’ precious marketing dollars. Some say that account-based marketing is the way of the future.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Measure ABM Without Drinking Too Much

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This story starts a few years ago.

Moving Marketing from Cost Center to Revenue Center (Survey Data)

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One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

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How To Measure The ROI Of Print Marketing

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Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

What Bizible + Marketo Means

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It’s been about a month since we announced Marketo’s acquisition of Bizible on stage at Marketing Nation Summit, and with time to reflect and have many conversations with the Bizible and Marketo teams, I couldn’t be more excited for Bizible’s future at Marketo.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

25 B2B Engagement Tactics For All Marketing Funnel Stages

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With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

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Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

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The Future of B2B Marketing in an AI Driven World

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I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.

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Announcing: Fast CMO Edition 6

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We're excited to announce the publication of Fast CMO magazine edition 6. Our magazine shares stories, reflections, and descriptions of what's happening today in B2B marketing.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Introducing the 2018 State of Pipeline Marketing Report

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Pipeline Marketing, the methodology that focuses on impacting the entire funnel rather than just the top, is being embraced by more B2B marketers and B2C marketers with sales teams than ever.

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5 B2B Website Optimization Opportunities You Overlooked 

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We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites.

Six Steps to Transform Curiosity into B2B Marketing Results

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It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

8 Ways to Make Sure Your Content Converts

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Many B2B marketers tend to fall into a “publish and pray” strategy — publish content and pray that it actually does something. The trouble is that this strategy doesn’t get results. Even if, by some miracle, a blog post does convert a few customers, there’s no real way to repeat its success, because you won’t know what you did right to get those results. The good news is that there are proven strategies out there that will get consistent (and trackable) conversions.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How Activity Attribution Untangles the Interplay Between Sales and Marketing Touchpoints

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How do you track where a deal originates? It’s a perennial challenge for marketers, and one that is not easily solved. Relying on one field, or even a set of fields, to associate where a deal came from does not capture the whole story. What about all the interactions that weren’t first or last touch?

The 9 Circles of B2B Marketing Hell

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B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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5 Strategies to Build Customer Relationships Through Content

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Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

How To Align Your Marketing Budget With Your Reporting Dashboard

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Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting. Marketers typically keep separate the management of marketing budget and the management of dashboards.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]

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Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that.

The Best B2B Marketers Invest In Attribution For These 3 Reasons

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Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.

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How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

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The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?

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Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)

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With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Announcing Fast CMO Magazine Edition 5

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One of the best ways to learn is by talking to experts. That's why we started Fast CMO magazine. We recently launched the fifth edition and if you manage a B2B marketing org, we're confident you'll like what's inside.

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[Data] Our Secrets to Generating High Lead Volume From Our B2B Blog

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Despite lots of chatter around ABM, companies continue to smartly place emphasis on inbound marketing execution, especially content marketing. Content marketing is one of the few marketing channels that has compounding growth (i.e. effort is long lasting), is educational in nature (i.e.

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Marketing Data: What It Is And How It Affects Marketing Performance

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Marketing data appears to be an obvious concept. But you’d be surprised that most marketers see their marketing data as merely acceptable when it comes to helping them understand the customer and understand marketing performance.

Why Marketing Operations Needs To Be A Lot More Than Execution

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The marketing operations profession is BOOMING. LinkedIn shows over 11,000 job openings for “marketing operations” roles, and the average salary for marketing operations managers is nearly $100,000.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.