Trending Articles

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

6 Tips to Boost Fan Engagement with Content Marketing [Sports Edition]

ScribbleLive

It may only happen once every four years, but loyal sports enthusiasts have come out in droves this year to watch the winter Olympics in Pyeongchang, South Korea and to support their country and favorite teams.

5 Things Marketers Need to Know When Working With Their Legal Team

Modern B2B Marketing

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment?

Your Google Rank Doesn’t Matter Anymore

Hubspot

For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

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How to Create Professional B2B Videos Using a Smartphone

Vidyard

“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

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Agile Marketing Roles & Meetings

Marketing Insider Group

A successful Agile marketing team has two parts: the people on the team, and the formal ways the interact with each other. In other words, Agile marketing roles and ceremonies. Team structure and meetings are often overlooked during process optimization, but fine-tuning them both (and making sure they work well together) can be the key […]. The post Agile Marketing Roles & Meetings appeared first on Marketing Insider Group. Agile Marketing

How to Lead Projects Even When You're Not the Boss

Hubspot

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years).

How Chatbots Will Transform B2B Marketing in 2018

Act-On

A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Creating a Better B2B Sales Team

Navigate the Channel

There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about.

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Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts

Webbiquity

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs.

I Used Three Smart Speakers at the Same Time. Here's What Happened.

Hubspot

"OK, Google. Good morning.". My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, "Good morning, Amanda," followed by a brief weather report, and tech news briefings from a handful of sources.

LinkedIn B2B Marketing Strategy: 5 Powerful Reasons to Why

Act-On

Learn how a LinkedIn B2B Marketing Strategy can supercharge your marketing and generate more leads and deliver a positive impact to the bottom line. B2B Marketing Social Media Marketing

B2B 2

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Five Demand Generation Myths That Need To Be Dispelled

Type A Communications

February 20, 2018 by Carlos Hidalgo Demand generation is a key part of the customer experience. Ensuring that buyers have a good buying experience is a necessary stage in the content experience continuum.

How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

John Wanamaker, patron saint of marketing measurement. If you’ve been following my slow progress towards a set of screening questions for Customer Data Platforms , you may recall that “incremental attribution” was on the list.

Weekend Reading: “Do Good” By Anne Bahr Thompson

Marketing Insider Group

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […]. The post Weekend Reading: “Do Good” By Anne Bahr Thompson appeared first on Marketing Insider Group. Marketing Strategy

5 Ways to Wow and Boost Conversions with Creative Video Experiences

Vidyard

Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

The Great Content Deluge: Are Audiences Oversaturated in Content?

ScribbleLive

“How to create an endless backlog of content.”. Five tips for creating more blog content.”. Never run out of content ideas again.”. We’ve all seen blog titles like these.

Having Trouble Expanding Outside of Your Locale? Here’s What to Do

Navigate the Channel

Having relatively easy access to the global audience is a terrible temptation. Many companies try to expand before they are ready or expand too quickly. However, there is simply too much business outside of the local area to ignore.

Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?

Customer Experience Matrix

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data.

3 Fundamental Factors Predicting Your Marketing Automation Success

Act-On

In this Rethink Marketing Podcast interview, Phil Bosley from Tactical Marketing outlines the Fundamental 3 factors predicting your marketing automation success. Read on or listen to the podcast to learn more.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How We Took $30 And Created A Killer Valentine’s Day Campaign!

Vidyard

Emails aren’t READ, Videos are VIEWED, from all of us at Vidyard – Happy Valentines Day to you!

Are marketers fueling the fake news industry?

Biznology

If you are an average marketer, you don’t likely feel responsible for the outbreak of fake news over the last few years. Jeff Pundyk thinks you should.

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How to Choose the Best Digital Channels for Your Business [Infographic]

Webbiquity

Guest post by Jess Andriani. Back in the golden days of TV and radio, businesses raced to craft the most interesting TV commercials and radio advertisements to attract more customers.

How to manage the account relationship with your content marketing agency

Tomorrow People

Working with a content marketing agency is great but, suffice to say, it takes some managing. Discover the five key elements of account management that will ensure your agency move mountains for you in return. In the previous section of Stripped Bare , we got to grips with the glossary of content marketeers , exploring the sector’s wide variety of stock acronyms. In this week's piece, we’ll be taking a deep-dive into the account management (AM) function.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Pubcon Austin 2018: Visual and Video Content Marketing

KoMarketing Associates

I talk a lot about content so when I had the opportunity to talk about using visuals at Pubcon Austin , I was excited. See, we often get stuck thinking that content has to be blog posts or product information, FAQ pages or ebooks. But when we really think about content, content isn’t just words.

Why Video Selling is So Hot Featuring John Barrows and Morgan Ingram

Vidyard

Welcome to this edition of Modern Sales Point of View. Today we hear from John Barrows and Morgan Ingram of J. Barrows Consulting who provide sales training to some of the fastest growing tech companies. This pair of sensational salespeople discusses what’s changing in sales development, why video is such a hot sales trend, and the continued importance of the human element in sales. What’s the future of sales development?

You’re the culmination of what you’ve shared and kept online

Biznology

5 B2B Website Optimization Opportunities You Overlooked 

bizible

We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.