Why purpose matters to marketing: growth, revenue, and profit
B2B Lead Generation Blog
MAY 9, 2017
Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire). 85% of purpose-led companies showed positive growth ( Harvard Business Review/EY ).