ANNUITAS Predicts – How Go-to-market Will Transform in 2024
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. Here are the top three ‘predictions’ for how the go-to-market discipline will transform in 2024: #1 – Random Acts of Marketing and Sales Acquisition Will Hit a Breaking Point; Orchestrated, Customer Journey-centered Go-to-market Will Finally Become the Standar
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