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Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

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27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

COVID-19’s Immediate and Future Impact on Marketing

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COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Great Content Drives Great Email Engagement

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Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing

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Digital Marketing Best Practices for Insurance Companies

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Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

3 Ways B2C Companies Can Leverage Webinars to Attract, Engage, and Gain New Customers

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Plan your next B2C webinar, nurture your audience to improve registrations and attendees, and host the on-demand version to drive more leads! Customer Marketing Demand and Lead Generation Events Marketing

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How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd

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These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market. Customer Journey Email Marketing

Sending Timely, Effective, and Authentic Crisis Communications

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Struggling with crisis communications during the COVID-19 pandemic? Read this blog to learn how to send more effective crisis communications. Email Marketing

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Voice Search Is the Future of SEO

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Corporate

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Marketing Automation Tips That Empower Small Teams to Drive Major Results

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Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

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Tips to Help You Optimize Your Sales Funnel

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These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing

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Have You Heard? The Countdown Is On!

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Act-On is excited to let everyone know that we've been keeping a major secret that's sure to delight marketers and consumers alike! Corporate

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

5 Ways to Boost Your Social Media Engagement

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Check out these tips to learn how to develop a social media marketing strategy that improves engagement and drives ROI. Social Media Marketing

Act-On Has Your Back During the COVID-19 Pandemic (And Beyond)

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During this difficult time, marketers need a dependable and flexible growth marketing vendor. Here’s how Act-On is fulfilling our promises during COVID-19. Corporate Marketing Strategy

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5 Tips to Optimize Your Website to Drive More Conversions

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These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI. Demand and Lead Generation

How to Hire The Perfect Person To Run Your Social Media

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Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

4 Ways to Leverage Your Current Customer Base to Drive More Business

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Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customer base to drive more business. Customer Marketing Marketing Strategy

3 Tips to Improve Collaboration Across Distributed Marketing Teams

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These 3 collaboration tips for distributed marketing teams will help your organization improve communication, streamline processes, and get better results. Marketing Automation Marketing Strategy Multi-Channel Marketing

5 Key Differences Between Email Marketing and Marketing Automation

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Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

What Is an SSL Certificate and Why Is It So Important?

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Read this blog to learn what an SSL certificate is, how to get one for your website, and how it can help you build trust with your audience.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

12 Tips for Amazingly Effective Email Subject Lines for 2018

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How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

How to Identify Your Ideal Audience to Provide the Best Customer Experience

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Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

3 Marketing Automation Use Cases for Insurance Brokerages

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Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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Subject Lines That Will Make Your Open Rates Sing

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

Cultivate Customer Loyalty With These 3 Tips

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Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics. Customer Marketing Marketing Strategy

Marketing Automation Fundamentals for Agencies

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Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns. Lead Management Marketing Strategy Multi-Channel Marketing

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Use Marketing Automation to Ensure Wealth Management Compliance

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Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

Using Progressive Profiling for a Frictionless Customer Experience

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Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect more qualified leads. Demand and Lead Generation Lead Management

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

5 Must-Know Strategies for Converting More Prospects into Customers

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These tips will help you attract, engage, and nurture hot leads into loyal customers. Customer Journey Demand and Lead Generation Marketing Automation Marketing Strategy