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How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

7 Ways B2Bers Can Rock Lead Gen Via Social Media

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You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

6 Steps Toward Sales and Marketing Alignment

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Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment. Sales & Marketing Alignment

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3 Things About Machine Learning Every Marketer Needs to Know

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Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

3 Reasons Why AI Won’t Steal Your Marketing Job

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Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

Six Key Components of a High Performance Marketing Plan

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A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

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How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

How to Write a Creative Brief for Your Next Video Project (with Template)

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Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and a handy template. Content Marketing Video creative brief video video content video marketing video projects

The Benefits of Centralizing Your MarTech Stack for Enterprise Companies

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Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.

How to Create a Content Marketing Strategy for Virtual Reality

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Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

5 Steps to Creating a Successful Lead Scoring Program

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Lead Nurturing Lead Scoring lead nurturing lead score lead scoring

How to Write Headlines That Get Shared And Drive Traffic

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The most important words in any of your content are the ones in the headline. Learn how to create great headlines that will generate traffic! Content Marketing content headlines marketing content marketing headlines

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

5 Content Strategy Mistakes that Are Killing Your Results

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If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever. Content Marketing Digital Marketing Strategies Inbound Marketing Marketing Strategy

What Marketers Need to Know About the EU’s GDPR

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The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today. Email Marketing EU/UK GDPR

Customer Lifecycle Optimization: Why It Matters And How To Improve It

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Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

How to Pick the Best Marketing Automation Platform for You

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Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and a few years from now. Marketing Automation

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

10 Things You Need to Know About Account-Based Marketing

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The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

B2B Marketing Trends for 2018

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Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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How To Build Your Career In A Data-Driven Marketing World

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Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

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Marketers: Check Out These Hot B2B Marketing Automation Trends

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Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

5 Customer Success Secrets to Increase Renewal Rates

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SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing

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Getting Emotional: How Customer Sentiment Impacts Marketing

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Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative. Customer Marketing

Align Your Content Marketing with the Buyer’s Journey

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Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

Apartment Therapy's House Tour & House Call Submission Form

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Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

B2B Public Relations Best Practices to Drive Success

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Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request?

15 Best Practices for Email Unsubscribes

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So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to do and the big things that fail. Email Marketing email email best practices email marketing email unsubscribes unsubscribes

How Chatbots Will Transform B2B Marketing in 2018

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A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

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Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs. Demand & Lead Generation Marketing Strategy bottom of funnel leads data driven marketing lead funnel lead generation marketing strategy

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

6 Ways Marketers Fall Short When Targeting B2B buyers

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With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

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What Google’s Gmail Update Means For Your B2B Email Deliverability

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Google's Gmail update is built to make the static email inbox more interactive for users. The results could impact your B2B email deliverabilty. Here is what marketers need to know. Deliverability Email Marketing List Management

Get it in Writing: The Benefits of a Sales and Marketing SLA

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Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.

Real-Time Personalized Messaging Is the Future of Marketing

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Adaptive Marketing Demand & Lead Generation Digital Marketing Personalization digital marketing lead generation Lead Nurturing & Scoring marketing automation

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.