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How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

5 Hacks for Getting to Know Your Customers

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Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Don't be another one.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Marketing Trends to Look Out for in 2019

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Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

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Tips to Shake Up Your Content Strategy in 2019

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We know content marketing is important to your overall marketing strategy in 2019. That is why we've rounded up these content marketing tips to help you succeed. Content Marketing Content Strategy

5 Key Differences Between Email Marketing and Marketing Automation

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Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Rethink Marketing Podcast: Acting On Customer Feedback

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In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

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Rethink Marketing Podcast: Acting On Customer Feedback

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Customer Marketing Marketing Automation Marketing Strategy

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Resources to Help You Execute Your Marketing Strategy in 2019

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Marketing Strategy

Rethink Marketing Podcast: Digital Marketing Trends for 2019

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In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

12 Tips for Amazingly Effective Email Subject Lines for 2018

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How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

5 Things to Consider When Implementing a Lead Scoring Program

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Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why Building a Customer Community is Important

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A customer community is a great way to encourage engagement among your current customers. Here are a few other benefits of building a space dedicated to customers. Corporate

Rethink Marketing Podcast: Focus on the Funnel

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Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

7 Ways B2Bers Can Rock Lead Gen Via Social Media

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You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Tradeshow Tips We Learned in 2018

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Rethink Marketing podcast: Sales Qualification Score

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In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management

Trends Around Privacy and Security to Look Out for 2019

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Don't get caught offguard in the new year! We've rounded up trends around privacy and cybersecurity to look out for in 2019. GDPR Privacy and cybersecurity

Don’t Let a Small Marketing Team Hold You Back: 3 Creative Marketing Strategies from Joyride

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Working with a small marketing team can be challenging, but these creative marketing strategies from Joyride will help you transform your marketing. Forms & Landing Pages Lead Nurturing Lead Scoring Marketing Automation Personalization Social Media Marketing

9 Easy Ways to Get More Leads from Your B2B Blog

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Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Rethink Marketing podcast: Hiring a Freelance Writer

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Corporate

Building Your Marketing Automation Team: Roles, Collaboration, and Expectations (Hint: You don’t need to hire a technician)

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Building your marketing automation team is much simpler than you think. These are the roles and responsibilities that will set you up for success. Marketing Automation Marketing Strategy

Rethink Marketing podcast: Creating a Successful Reporting Process

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In this episode of the Rethink Marketing podcast, Phil Bosley explains how to create a successful reporting process for your marketing team. Marketing Automation Reports & Analytics

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Why Your Financial Business Needs An Application Abandonment Campaign

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Many consumers abandon their loan application before submitting - as a financial business, anticipate this with an application abandonment campaign. Credit Unions Lead Nurturing application abandonment

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Reasons CRM Users Should Embrace Social Media Management

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Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

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Create a Landing Page that Gets Results

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Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make yours stand out. Landing Page Lead Generation

3 Reasons Why AI Won’t Steal Your Marketing Job

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Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

Evolving MarTech 2.0: The Adaptive Marketing Platform

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Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

3 Things About Machine Learning Every Marketer Needs to Know

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Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

How to Use Data and Analytics to Revamp Your Marketing Strategy

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Are you unsure how to interpret and leverage your data? Here are a few tips on how to use data and analytics to revamp your marketing strategy? Marketing Strategy Reports & Analytics

Rethink Marketing podcast: Build Key Relationships with this B2B Podcast Strategy

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In this Rethink Marketing podcast, learn how a B2B podcast can be a great way for building relationships with key people in your industry. Brand Marketing Content Marketing Marketing Strategy Podcast

Move Your Marketing Strategy Forward by Going Back to the Basics

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Adaptive Marketing Customer Marketing Marketing Strategy Personalization Buyer Personas customer experience customer marketing marketing automation marketing strategy

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.