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5 Tricks for Writing Social Media Headlines That Generate Engagement

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These tricks will help you write social media snippets that generate engagement and help you attract the customers you want. Social Media Marketing

27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Perform an SEO Audit in 4 Easy Steps

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Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web

SEO 130

What Is Account-Based Marketing? 3 Reasons Your Organization Should Leverage This Tactic

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Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

The Business Case for Marketing Automation

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Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

Case 186

Should I Create Original Content or Curate It?

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Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

How to Create CTAs That Convert

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These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next. Content Marketing Corporate Customer Journey Demand and Lead Generation Personalization

Funnel 180

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Must-Know Strategies for Converting More Prospects into Customers

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These tips will help you attract, engage, and nurture hot leads into loyal customers. Customer Journey Demand and Lead Generation Marketing Automation Marketing Strategy

Software Research Reports and the Marketing Automation Selection Process

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Tech companies like to point to their recognition in various analyst reports, but have you ever wondered how they wound up in those reports to begin with? Marketing Automation Marketing Strategy

Improve Webinar Success with These 5 Tips

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Corporate

Tips 170

How to Grow Your Email Marketing List

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In this blog, we discuss three proven methods for growing an email marketing list organically — as well as the most costly mistake you can make. Demand and Lead Generation Email Marketing

List 177

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

What’s Wrong With Duplicate Content? A Beginner’s Overview

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In this blog, we take a look at what constitutes “duplicate content,” how it can damage your SEO efforts, and how to repurpose content the right way. Content Marketing Web

SEO 174

5 Ways to Use Trigger Campaigns to Effectively Nurture Leads

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What is an email trigger campaign and how can you use this digital marketing tactic to improve lead nurturing and close more deals? Read this blog to find out! Demand and Lead Generation

What Is the Google Search Console?

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Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues. Content Marketing Demand and Lead Generation Web

Search 170

The 3 Most Common Barriers to Marketing Automation Success, Solved

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These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Tips to Optimize Your Website to Drive More Conversions

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These five website optimization tips will help you attract more and better leads and drive conversions that result in loyal customers and awesome ROI. Demand and Lead Generation

Subject Lines That Will Make Your Open Rates Sing

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How to Conduct PPC Keyword Research Easily

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Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

The Importance of Customer Obsession in Product Development

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Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How To Create a Social Media Employee Advocacy Program

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Learn how to create a social media employee advocacy program that yields major results for your organization and your employees. Corporate Social Media Marketing

How to Hire The Perfect Person To Run Your Social Media

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Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

The Benefits of Marketing Automation for Wealth Management

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Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

5 Creative Ways to Use Customer Insights Beyond Reporting

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Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects. Customer Marketing

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

What Is a Featured Snippet on Google and How Do You Get One?

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Learn how to increase your chances of getting a featured snippet on Google to improve your contents’ visibility, clicks, conversions, and revenue. Content Marketing Corporate Web

The State of Marketing Automation and How to Achieve Ultimate Success

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Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation

The Beginner’s Guide to Tracking and Analyzing Google Ads Campaign Metrics

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An introductory guide to essential Google Ads KPIs, how to track them, and how to leverage past performance for future success. Corporate Demand & Lead Generation

Ads 201

5 Key Differences Between Email Marketing and Marketing Automation

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Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Leveraging the Internet of Things to Improve Your Digital Marketing Strategy

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The Internet of Things provides marketers with insights and tools to improve their digital marketing strategies and implement effective tactics. Content Demand & Lead Generation Marketing Automation