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27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

These Tips Will Help You Make Your Next Trade Show A Success

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Trade shows can help you generate excitement around your brand and capture leads. Set yourself up for success before, during, and after your next event. Email Events

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Office Activities that Spark the Creative Process

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Are you experiencing a creative rut or trying to avoid burnout? These office activities will leave you feeling rejuvenated and inspire more creative marketing ideas. Content Corporate

Benefits of Marketing Automation for Insurers

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Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

Rethink Marketing Podcast: Changing the Corporate Business Model to Suck Less

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Joseph Jaffe believes the corporate business model is failing. With success, comes "suckage." The key to corporate longevity is to suck less. Here is how. Corporate Customer Journey

Co-Marketing Relationship Guaranteed to Expand Your Reach

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Co-marketing opportunities enable you to reach larger audiences and compel your target customers to engage with your brand in ways you never imagined. Content

How to Use Segmentation and Automated Programs for Better Results

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Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more expecting, willing, and engaged audience. Account-Based Marketing

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How to Hire The Perfect Person To Run Your Social Media

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Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Rethink Marketing Podcast: Acting On Customer Feedback

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In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

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5 Key Differences Between Email Marketing and Marketing Automation

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Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

This Is Why Implementing a Lead Nurturing Program Is So Important

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Conversions are great, and so are qualified leads, but if those prospects aren't nurtured properly throughout the purchasing cycle, all your hard work generating those awesome leads will be wasted. Customer Journey Demand & Lead Generation

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

12 Tips for Amazingly Effective Email Subject Lines for 2018

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How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

Marketing Personalization Strategies You Might Be Missing

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Marketing personalization can reduce your acquisition costs, lift revenues, and increase your marketing spend efficiency. Here are 7 strategies to act on today.

5 Easy Tips to Create and Optimize Effective Email Campaigns

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The key to increasing email open, click, and conversion metrics is delivering targeted content and following established best practices. Content Marketing Email Marketing

5 Reasons Why Marketing Automation Software Implementations Fail

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The right strategy is essential to marketing automation success. Here are 5 reasons marketing automation software implementations fail and how to fix them. Corporate Marketing Automation Marketing Strategy Sales & Marketing Alignment

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Rethink Marketing Podcast: Digital Marketing Trends for 2019

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In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.

How AI Will Change Marketing in 2019

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Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation

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7 Ways B2Bers Can Rock Lead Gen Via Social Media

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You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Rethink Marketing Podcast: Aligning Sales to Your Content Marketing Strategy

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In this Rethink Marketing podcast recap, Phil Bosley explains how to optimize your content marketing strategy and then align it with the sales team. Content

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

9 Easy Ways to Get More Leads from Your B2B Blog

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Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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5 Creative Ways to Use Data (beyond measuring KPIs)

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Data is useless to us if we don’t know how to properly analyze and share it with our team and our customers. Here are five creative ways to use your data. Adaptive Marketing Content Marketing Digital Marketing Strategies Marketing Strategy Personalization

Resources to Help You Execute Your Marketing Strategy in 2019

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Marketing Strategy

5 Hacks for Getting to Know Your Customers

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Do you really know your customer? Knowing your buyer is key to a successful business. But most marketers only have a vague notion of who is their buyer. Don't be another one.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Reasons Why AI Won’t Steal Your Marketing Job

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Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

Rethink Marketing Podcast: How to Find Your Highest Converting Content

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Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics

Evolving MarTech 2.0: The Adaptive Marketing Platform

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Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

3 Things About Machine Learning Every Marketer Needs to Know

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Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Things to Consider When Implementing a Lead Scoring Program

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Is your organization thinking of implementing a lead scoring program? Here are 5 things you should consider in order to ensure it works for you. Lead Management Lead Scoring

Tips to Shake Up Your Content Strategy in 2019

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We know content marketing is important to your overall marketing strategy in 2019. That is why we've rounded up these content marketing tips to help you succeed. Content Marketing Content Strategy

Marketing Trends to Look Out for in 2019

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Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

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Rethink Marketing Podcast: On-Demand B2B Content Marketing

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PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation

9 Award-Winning Customer Advocacy Success Stories

Influitive's annual BAMMIES - Best Advocate Marketing Awards - eBook has been read by 2,000+ savvy marketers and business leaders. In this year’s edition, advocacy leaders from the likes of ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.