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How 3 Insurance Companies are Leveraging Marketing Automation to Stand Out from the Crowd

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These 3 use cases will show you how marketing automation can help your insurance company stand out in a saturated market. Customer Journey Email Marketing

Case 130

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

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27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Choose the Right Marketing Stack to Grow Your Financial Advisory Firm

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Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business. Marketing Automation Marketing Integrations Marketing Strategy

Build 130

Digital Marketing Best Practices for Insurance Companies

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Read this blog to learn more about digital marketing best practices for insurance companies and how to implement them at your agency. Demand and Lead Generation Lead Management Marketing Automation

3 Marketing Automation Use Cases for Insurance Brokerages

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Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

Case 179

Voice Search Is the Future of SEO

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Corporate

Search 130

Marketing Automation Tips That Empower Small Teams to Drive Major Results

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Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

ROI 130

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How to Use Marketing Automation to Create a B2C Rewards Program

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Learn how you can use marketing automation to create a B2C rewards program that improves retention, drives ROI, and results in happier customers. Customer Marketing

B2C 130

3 Ways for Large and Distributed Teams to Centralize, Streamline, and Improve Their Marketing Efforts

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This blog will equip you with effective strategies that will help your large and distributed team centralize, streamline, and improve their marketing efforts. Marketing Strategy

SEO No! Common SEO Mistakes and How to Clean Them Up

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Read this blog to avoid common SEO mistakes and to attract and leverage high-quality web traffic that engages and converts. Content Marketing Web

SEO 186

How to Identify Your Ideal Audience to Provide the Best Customer Experience

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Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

5 Tricks for Writing Social Media Headlines That Generate Engagement

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These tricks will help you write social media snippets that generate engagement and help you attract the customers you want. Social Media Marketing

Marketing Automation Fundamentals for Agencies

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Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns. Lead Management Marketing Strategy Multi-Channel Marketing

Agency 130

How to Hire The Perfect Person To Run Your Social Media

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Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

What Is an SSL Certificate and Why Is It So Important?

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Read this blog to learn what an SSL certificate is, how to get one for your website, and how it can help you build trust with your audience.

Trust 130

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

5 Tips to Help Make Your Next Customer Event a Success

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These 5 tips for a successful customer event will help you improve registrations, engagements, attendees, and retention to maximize ROI. Customer Marketing Events Marketing Marketing Strategy

Help 164

Squash the Beef! How Marketing Automation Can Help Bring Sales and Marketing Together

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Let’s explore how marketing automation can help bring sales and marketing together to create amazing campaigns with key insights throughout the customer journey. Marketing Automation Sales and Marketing Alignment

How to Generate Demand and Win More Deals

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In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals. Customer Journey Demand and Lead Generation Lead Management Marketing Automation Sales and Marketing Alignment

Demand 173

Use Marketing Automation to Ensure Wealth Management Compliance

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Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

5 Key Differences Between Email Marketing and Marketing Automation

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Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

The Great Wealth Management Transfer Is Coming… Are You Prepared?

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Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors. Lead Management Marketing Automation

Optimize Your Marketing Strategy With A/B Testing

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This blog posts walks you through how to leverage A/B testing to enhance your digital marketing strategy and improve results. Analytics and Reporting

A/B 173

Tips to Help You Optimize Your Sales Funnel

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These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing

Funnel 130

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Subject Lines That Will Make Your Open Rates Sing

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Cultivate Customer Loyalty With These 3 Tips

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Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics. Customer Marketing Marketing Strategy

5 Ways to Promote Your Webinar

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Read this blog to learn 5 ways to promote your webinar and ensure great registration and attendance numbers! Events Marketing

How Many CTAs Should I Use?

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Marketers can’t ever seem to agree on how many calls-to-action to include on a webpage, email, or piece of content. Let’s set the record straight! Content Marketing Demand and Lead Generation Marketing Strategy

Email 182

3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

The 3 Most Common Barriers to Marketing Automation Success, Solved

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These easy solutions will help you overcome the most common barriers to success marketers face when implementing marketing automation. Marketing Automation