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How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

6 Reasons CRM Users Should Embrace Social Media Management

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Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

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How to Hire The Perfect Person To Run Your Social Media

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Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

5 Ways to Improve Your Next Lead Nurturing Campaign

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Not getting enough from your lead nurturing campaigns? Or do you see potential for even better results? These tips will take your efforts to the next level. Lead Scoring

12 Tips for Amazingly Effective Email Subject Lines for 2018

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How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

7 Ways B2Bers Can Rock Lead Gen Via Social Media

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You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

5 Tips to Get Your Content Shared More Often

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Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

9 Easy Ways to Get More Leads from Your B2B Blog

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Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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Why Video Storytelling Is the Future of Marketing

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Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing

How to Create Better Content in 2018

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“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

How to Breathe New Life Into Old Content

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Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value. Content Marketing blog optimization content content marketing optimization optimize optimize old blogs

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Tips for Creating Outbound Content that Establishes Credibility and Improves Engagement

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Not seeing the engagement and conversions you'd like? Here are a few tips for better outbound content engagement and establishing credibility with leads. Corporate

The 8-Step Podcast Promotion Plan For Your B2B Brand

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Creating a podcast is easy. Promoting it is where the hard work begins. Here is our 8-step prodcast promotion plan for each episode you produce. Content Marketing Podcast

Evolving MarTech 2.0: The Adaptive Marketing Platform

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Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

3 Things About Machine Learning Every Marketer Needs to Know

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Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Reasons Why AI Won’t Steal Your Marketing Job

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Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

Tips on How B2B Marketers Can Get More Leads

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Lead generation continues to be one of marketers' top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers.

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Once is Never Enough: How to Repurpose Content Like a Boss

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Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget. Content Marketing content content repurposing marketing content repurpose content repurpose marketing content repurposing

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How to Use Micro-Moments to Capture Your Audience

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Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Make the Most of Your Content Marketing with Marketing Pods

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Leverage your content marketing by creating content marketing pods, or hubs and spokes, that turns every blog post into another piece of marketing content. Content Marketing

5 Ways to Help B2B Marketers Come Up With New Content Ideas

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Coming up with fresh content can be a challenge when you're dealing with writer's black or lacking inspiration. Here are five things B2B marketers can do to find their next great content idea and start building their content calendar.

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12 Ways to Boost Your Website’s Lead Generation Performance

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Check out these 12 proven website lead generation strategies to get more and better leads. With examples! Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

4 Ways B2B Players Can Leverage User-Generated Content to Attract More Leads

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Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads. Content Marketing Corporate Customer Marketing

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

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On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.

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How Marketing Operations Can Align with Sales (and Why)

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Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

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7 Steps to Defining a Marketing-Qualified Lead (MQL)

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Demand & Lead Generation

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10 Things You Need to Know About Account-Based Marketing

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The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Customer Lifecycle Optimization: Why It Matters And How To Improve It

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Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

3 Ways to Better Market Your Content

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Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content. Content Marketing Marketing Strategy

When Do You Start Preparing Your 2019 Marketing Plan?

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In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan. Marketing Strategy

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Racking the Shotgun – Using the 80/20 Rule in Marketing with Perry Marshall

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Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he says, "Rack the Shotgun.". Marketing Strategy

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.