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Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Vision Edge Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In addition, good hitters prepare and practice for each possible pitch.

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Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures.

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How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

Vision Edge Marketing

Conducting primary research has been a fundamental part of my career since the late 70’s and key part of VisionEdge Marketing’s work since we began in 1999. that are market worthy, identify ways to improve customer experience to increase? appeared first on VisionEdge Marketing.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ?

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Marketing + Technology + Management – Hype = MarTech

chiefmartech

I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? In the grand view, marketing, technology, and management are becoming inseparable. voices in marketing.