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Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Vision Edge Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In addition, good hitters prepare and practice for each possible pitch.

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures.


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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ?

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Marketing + Technology + Management – Hype = MarTech


I know, that’s an unfortunate condition given that I’m in the field of marketing technology. But I also have an addiction — I admit it — to stories of how marketing is changing. How are mortal marketers wielding all this dizzying, new technology to reach and delight ever-more-empowered customers in ever-more-disruptive markets? In the grand view, marketing, technology, and management are becoming inseparable. voices in marketing.