At Aberdeen, we’re committed to helping small businesses succeed in today’s ever-evolving business landscape. To that end, we recently conducted a study to understand the impact of technology on small businesses.
By surveying companies with 100 employees or fewer, we were able to gather valuable insights into the technologies that have the most positive impact on small businesses. From Information Security to Customer Experience Management (CX), we drilled down into five areas of business and discovered the top technology in each. Watch the video with Aberdeen’s Principal Managing Director Mike Lock walking through these findings.
Embrace Small Business Technology
As Mike shares in the video, our findings show that small businesses that embrace technology have a greater chance of success. From automating operations and payroll processes to building brand awareness through social media, technology has the power to transform small businesses and help them reach new heights. Read on to discover the five most impactful technologies for small businesses, as revealed by our latest study.
1. Data Backup and Recovery for Information Security
When it comes to information security, small businesses rank data backup and recovery as the top technology. This may not be the most exciting technology, but it’s essential for small businesses to build resilience into their data environment and ensure their data is safe from cyber threats.
2. Financial Planning and Analysis for Operations and Software Solutions
Financial planning and analysis tools are the top technology for operations and software solutions. Small businesses benefit from having tools that help them gain visibility into their business and automate the planning cycle. With these tools, small businesses can make informed decisions to grow their business.
3. Social Media Monitoring and Engagement for Customer Experience Management
For customer experience management, small businesses rank social media monitoring and engagement tools as the top technology. This makes sense for small businesses who are looking to build brand awareness with a smaller budget and stay connected with their customers.
4. Payroll and Benefits Automation for HR
Payroll and benefits automation is the top technology for HR. Small businesses need to take care of their employees and grow their business, and automating the payroll process and providing better visibility into benefits packages is a great way to do this.
5. 5G for IT and Data Infrastructure
5G is the most impactful technology for IT and data infrastructure. Small businesses use it for standard internet connectivity for their offices, or for business-provided networking for remote and work-from-home employees. Some small businesses with IoT-enabled devices use 5G for IoT connectivity or even backup and redundancy for their main connectivity.
Unleashing the Potential of Technology for Small Business Growth
Small businesses that embrace technology have a greater chance of success in today’s fast-paced business environment. The five technologies we’ve outlined in this blog post are just the beginning. As small businesses continue to grow and evolve, they will need to stay ahead of the curve and adopt new technologies to remain competitive. If you have any thoughts or comments as a small business leader, please share in the comments section.
