"Stop Starvation Marketing" by Christine Slocumb

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb

About the Book

Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company.

With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level.

Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you.

About the Author

Christine has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms.

Since founding her marketing firm Clarity Quest in 2001, Christine has worked with technology, life sciences, and healthcare firms on marketing strategy, business planning, and marketing implementation.

Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. patents.

And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians!

Listen to the Interview…

Links…

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon)
Christine Slocumb (LinkedIn)
Clarity Quest Marketing
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Who by Geoff Smart and Randy Street
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P.S. – If you have rated and reviewed the podcast on Apple Podcasts, please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Just click here to provide your postal address (I’ll send it anywhere in the world)! ~Douglas Burdett, host of The Marketing Book Podcast.