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What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool. MORE
Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year. MORE
A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years. MORE
What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts. MORE
The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest? MORE
Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again. MORE
Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. MORE
Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors. Lead Management Marketing Automation MORE
Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. MORE
Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again. MORE
This article, authored by our Senior Advisor Geri Berdak , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. MORE
Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization. MORE
What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool. MORE
This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. MORE
Marketers can launch their marketing campaigns on any day of the week, but as new research shows, sending emails on certain days – particularly Tuesdays and Thursdays – may be more efficient. MORE
Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. MORE
The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. MORE
These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing MORE
There is a powerful relationship between culture and growth. MORE
Digital analytics give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your current campaigns and plan your future ones. MORE
As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2% MORE
The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. MORE
Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. But it requires knowing your target audience on a more granular level than in the past. MORE
Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned. MORE
Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors). MORE
The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible. MORE
B2B PR Sense
MARCH 8, 2020
What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.
Marketing Insider Group
MARCH 9, 2020
Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing.
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Webbiquity
MARCH 5, 2020
Guest post by Petar Jovetic. Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide.
SendX
MARCH 6, 2020
Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.
Marketing Insider Group
MARCH 6, 2020
Marketing events are one of the best ways to connect with your prospects and close deals. Sometimes due to unforeseen circumstances, they are canceled. Unfortunately, things don’t always go as planned.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Modern Marketing
MARCH 8, 2020
The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins.
Webbiquity
MARCH 3, 2020
Differentiating a product is (usually) easy. Differentiating professional services is hard. Take an IT services business for example. They have employees with X years of experience (so do their competitors).
SendX
MARCH 6, 2020
Newsletters are sexy. again! Email is one of those things that marketers wish to kill all the time, they came with bots (that didn't age well at all), now they are experimenting with sms (again), but email stood the test of time, again and again.
KoMarketing Associates
MARCH 3, 2020
A change is coming for the world of B2B ecommerce. The days of buying specific parts over the phone are being overtaken by simply shopping online. Meticulous Research study reports that B2B sales will see the fastest growth of all ecommerce categories over the next 7 years.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
ANNUITAS
MARCH 4, 2020
The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing.
Modern Marketing
MARCH 8, 2020
Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year.
Act-On
MARCH 5, 2020
Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors. Lead Management Marketing Automation
Marketing Insider Group
MARCH 2, 2020
Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.
Advertiser: ZoomInfo
As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
KoMarketing Associates
MARCH 3, 2020
As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2%
ScribbleLive
MARCH 4, 2020
The internet is a beautiful place packed to the brim with information and cat videos. The sheer size and scale of the internet are immense and almost incomprehensible.
Ignite Tech
MARCH 2, 2020
What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool.
Act-On
MARCH 3, 2020
These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize ROI. Demand and Lead Generation Multi-Channel Marketing
Advertiser: ZoomInfo
In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?
Marketing Insider Group
MARCH 3, 2020
Your employees are the most important asset in your organization. Investing in employee engagement means more than just implementing initiatives to keep your employees happy. Highly engaged employees are the driving force behind any successful organization.
Modern Marketing
MARCH 6, 2020
Digital analytics give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your current campaigns and plan your future ones.
Biznology
MARCH 8, 2020
This article, authored by our Senior Advisor Geri Berdak , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.
Ignite Tech
MARCH 2, 2020
What is Sales Enablement? Sales enablement is a collection of practices that equip sales teams with the resources, coaching and support they need to engage buyers and close deals. It’s essential because many markets are filled with competitors vying for a limited customer pool.
Advertiser: ZoomInfo
When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.
Measure Up Marketing
MARCH 3, 2020
There is a powerful relationship between culture and growth.
Marketing Insider Group
MARCH 4, 2020
The growth of the internet has leveled the playing field for small and medium businesses. Smaller businesses with a strong product can now compete with global brands. However, competition is also greater than ever before. So how do you differentiate your product and stand out from the rest?
Modern Marketing
MARCH 9, 2020
Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. But it requires knowing your target audience on a more granular level than in the past.
Biznology
MARCH 5, 2020
This article, authored by our Senior Advisor Sharon McIntosh , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.
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Account-Based Marketing is a strategy, not a solution.
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