websites 
Industrial Marketing Today
JUNE 16, 2022
Industrial websites and manufacturers’ expectations are not always in sync. Industrial website goals and usage. Industrial website goals and usage. Visit my website for more content on industrial marketing.]. I say that from my regular conversations with manufacturers from various industries and from around the world.
Marketing Insider Group
APRIL 10, 2023
Largely because they don’t track the source of their website’s traffic and leads sources. I have seen this so often: a founder launches an amazing product, builds a great website, hires a sales team, and then hires a social media intern. We sought to answer: what are the top sources of traffic and leads on your website?
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Industrial Marketing Today
APRIL 23, 2021
Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].
Marketing Insider Group
NOVEMBER 29, 2022
Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).
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It helps the website owner gain insight to understand their audience better. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Marketing Insider Group
JANUARY 18, 2021
The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let’s break down ADA compliance for your website, including what it is, how to achieve it, and how it benefits your audience and you.
Webbiquity
JUNE 30, 2022
Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges? But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
For B2Bers, social media matters more than ever, as today's increasingly digitally-savvy customers are going to your social media page before they go to your website. Therefore, it is crucial to evaluate the type and cadence of the social platform your customers are interacting with.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. In this webinar, she'll discuss how to make your website more customer-centric. You'll walk away with insights and examples from effective B2B websites, including: What “customer-centric” really means (and what it doesn’t!). But how do you go about this?
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion.
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
Humanizing their experience on your website. The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? By personalizing your client’s online experience, your firm can build more trust and value into every interaction.
Speaker: Jen Dewar, CEO of Jalydew
Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO).
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