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31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data

KoMarketing Associates

Salesforce recently published the eighth edition of its “State of Marketing” report, and statistics indicated 31% of B2B marketers still find it challenging to obtain a unified view of customer data. About 77% are using second-party data.

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Gartner: Give up on the complete view of the customer


Ideas like: There’s value in having a holistic view of the customer. Give up on the 360-degree view of the customer because the cost of attempting to achieve it will become unmanageable. ” Especially, said Bloom, given the enormous technical, regulatory and privacy issues associated with the 360-degree view.

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How 360-Degree Views Can Help Get You the Most From Customers


A 360-degree approach to viewing and managing customer relationships supports efforts at every stage of the sales funnel. What is a 360-degree customer view? A 360-degree customer view provides full visibility into a contact or account’s business relationships. Benefits of 360-degree customer view.

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Webinar: The 360-view content strategy you need


Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Click here to view more MarTech webinars. Click here to view more MarTech webinars.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

How to change your messaging so your brand is viewed as relevant (not tone-deaf). Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Top tactics and channels for reallocating event marketing dollars.

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Google Search Updates: About This Author, Diverse Views, + More via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Search Updates: About This Author, Diverse Views, + More appeared first on Search Engine Journal. Google enhances Search with "About this author" and other features, empowering users to evaluate online information and sources.

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HG Delivers Unmatched View of Small and Midsize Markets

HG Data

new intent signals offers an unprecedented view of small and midsize markets enabling decision-making with precision and confidence. This expansion of the HG … The post HG Delivers Unmatched View of Small and Midsize Markets appeared first on HG Insights. The addition of 780K new companies, 7.4M new product installs, and 1.1B

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Aggregage Intent Signal Service

View companies and titles signaling intent. Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.

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The Modern Customer Success Playbook

This customer success playbook outlines best in class data-driven strategies to help your team successfully map and optimize the customer journey, including how to: Build a 360-degree view of your customer and drive more expansion opportunities. Create highly targeted segments to drive more contextual and personalized engagements.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers.