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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides.

B2B Sales 236
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Can Marketing Content Trigger a B2B Buying Process?

B2B Marketing Directions

The Trigger Imperative Astute marketers have long recognized that some kind of "trigger" is usually required to ignite a B2B buying process. A trigger is an event that causes a business person to feel a need or desire to fix a problem or seize an opportunity. Top image source: ccPixs.com via Flickr (CC).

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Google Reduces What Triggers Video Thumbnails In The SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's updated guidance announces they changed what will trigger video thumbnails to appear in the SERPs The post Google Reduces What Triggers Video Thumbnails In The SERPs appeared first on Search Engine Journal.

SERP 101
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What Is Trigger Marketing in Email?

SendGrid

Explore everything you need to know about trigger marketing, including what it is, typical events, best practices, and how to get started. The post What Is Trigger Marketing in Email? appeared first on SendGrid.

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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How to Use Behavioral Data for Triggered B2B Emails

Marketing Insider Group

The post How to Use Behavioral Data for Triggered B2B Emails appeared first on Marketing Insider Group. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to […].

B2B 217
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How to Trigger a Sitewide Quality Re-evaluation? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers insights into regular quality evaluations and describes what can trigger a sitewide quality re-evaluation The post How to Trigger a Sitewide Quality Re-evaluation? appeared first on Search Engine Journal.

Google 133
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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.