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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Semrush Site Audit: Step-by-Step Guide for Beginners

Single Grain

However, identifying and rectifying site issues hindering website performance can be daunting. That’s where Semrush Site Audit comes to the rescue. Work With Us What Is the Semrush Site Audit Tool? Dive Deeper: How to Fix 15 Common On-Site Technical SEO Issues What Can a Site Audit Identify? Let’s begin!

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Google On Staging Sites & Preventing Accidental Indexing via @sejournal, @MattGSouthern

Search Engine Journal

Check out the highlights from Google's latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices. The post Google On Staging Sites & Preventing Accidental Indexing appeared first on Search Engine Journal.

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Using SEO to Compete with Lead Generation Sites


When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential, including: How Site Search Interacts with Headless CMS. The Hybrid “Frankenstein” Approach to Headless CMS. How Two Headless CMS platforms can Work Together.

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Google Topic Authority: An SEO Ranking System For News Sites via @sejournal, @MattGSouthern

Search Engine Journal

The post Google Topic Authority: An SEO Ranking System For News Sites appeared first on Search Engine Journal. Google reveals new information about the 'Topic Authority' ranking system that delivers relevant and expert content, favoring local publications and original reporting.

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Google’s John Mueller On Links From News Sites via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers his insights into how Google handles links from news sites The post Google’s John Mueller On Links From News Sites appeared first on Search Engine Journal.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

The right site search solution will help drive traffic by providing relevant results to visitors' search queries. Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

At the end of the session you’ll leave with: A detailed understanding of how search is evolving on mobile versus desktop and the impact it has on site traffic and conversions. Step-by-step instructions for structuring your pages and posts to dominate position zero.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

They will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities. They'll cover exciting BFCM topics like: Emerging market trends. The "dos and don'ts" of BFCM preparation.

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How to Match Online Customers with the Products They Are Searching For

A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

How to discover the different types of web visitors that come to your site and how to best engage with each group. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy. November 17th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. Chances are, you’re under the gun to convert more leads from your website. But how do you go about this?