HG Data

AUGUST 13, 2023

Insights on the Acquisition-to-Growth Playbook In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, shares her insights on the acquisition-to-growth playbook, and how Technology Intelligence empowers companies to conduct thorough due diligence for their acquisitions.

Acquisitions 98

Acquisitions Tools Companies 98

Tomorrow People

APRIL 19, 2021

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production. Acquia wanted to create a podcast to engage and capture the attention of their audience. Tomorrow People’s creative director worked with Acquia to create a style guide that captured the spirit of the podcast.

Creativity 156

Creativity Intent Conversion Promotion 156

Search Engine Journal

SEPTEMBER 24, 2022

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135

SEO Optimization Content Marketing Content 135

HG Data

FEBRUARY 16, 2023

Growing SaaS-Based Companies HG Insights’ CEO Elizabeth Cholawsky, is featured on the latest episode of The Badass CEO Podcast, filled with tools to grow your SaaS-based company.

Companies 93

Companies Features Tools 93

Smashmouth Marketing

NOVEMBER 29, 2022

Click here for more Green Leads podcasts. CloudTask's CEO, Amir Reiter spoke to Green Leads CEO Mike Farrell, about his career path, the right go-to-market strategy, the pros and cons of the new tech stack coming out, demand generation, and what you should look out for when buying or selling your product or service.

Demand Generation Agencies 156

Demand Generation Agencies Marketing Qualified Leads Leads Lead 156

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Marketing & Strategy 252

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Planning 105

Planning Enterprise Management Marketing & Strategy Work Management 105

Single Grain

SEPTEMBER 7, 2023

These days, everyone does remote podcasting recording. But have you ever asked yourself what makes some podcasts skyrocket in popularity while others just kind of drift away? While all of those carry weight, we’re aiming our crosshairs on the most humane aspect of podcasting: doing a podcast in person versus virtually.

Personalization 52

Personalization Interactive Marketing Internet Marketing Storytelling 52

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Sales B2B Thought Leadership Enterprise Management 269

ConvertKit

AUGUST 24, 2021

Hosting a podcast without regard to metrics is the same as your sign-less road trip. To help you reach your podcast growth goals quicker, we’ve rounded up insights from creators about the most critical metrics for podcasters to track. Where to find podcast metrics. Your podcast hosting platform. Google Podcasts.

Stats 114

Stats Lead Scoring Lead Ranking Eye-Tracking 114

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. That’s up from 32% in 2019.

B2B Marketing 116

B2B Marketing Planning B2B Advertising Channels 116

DivvyHQ

APRIL 11, 2023

Starting a podcast? Do you have a podcast landing page ready to market your show? A podcast landing page is a must-have marketing tool to increase the online visibility of your podcast, promote it to a broader audience, and encourage more people to subscribe to it. But what should that page include?

Landing Pages 92

Landing Pages Promotion Marketing Tools 92

Single Grain

AUGUST 18, 2023

Podcasting has evolved dramatically from being a sort of niche, underrated thing that some people did in their spare time to a near-universally appealing medium with tons of podcast shows. So now the question is: how to monetize your podcast? This is just one example of how revenue can be generated via podcasting.

Cost Per Thousand 52

Cost Per Thousand Advertising Agencies Paid Search Agency Hubspot 52

Lenny's Newsletter

SEPTEMBER 28, 2023

Brought to you by Sidebar —Catalyze your career with a Personal Board of Directors | Wix Studio —The web creation platform built for agencies | LinkedIn Ads —Reach professionals and drive results for your business — Maya Prohovnik is currently Spotify’s Head of Podcast Product.

Paid Search Agency 52

Paid Search Agency Product CPO Ad Building 52

Hannon Hill

FEBRUARY 16, 2023

The way we receive our information is constantly evolving, and we’ve seen the popularity of podcasts rapidly increase. Podcasts are versatile, engaging, and packed with information for niche audiences. The higher-ed sector is no exception to the podcast trend, with multiple podcasts to choose from.

Marketing 98

Marketing Best Practices Trends 98

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Planning 223

Planning Business B2B Marketing Zoominfo 223

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Examples 114

Smashmouth Marketing

JULY 27, 2021

Green Leads CEO Mike Farrell joins Value Selling Associates' podcast. How can you take your lead generation to the next level? Listen below as Mike explains: - How to identify high-intent prospects and leads. - The five fundamentals of an effective content strategy. Four lead-generation tactics that you can implement tomorrow. TUNE IN NOW.

Lead Generation 227

Lead Generation Lead Scoring Lead Ranking Leads 227

Single Grain

AUGUST 16, 2023

If you’re asking yourself how to increase podcast listeners and reach the desired milestone of 5 million monthly downloads, this post is for you. The ascent to podcasting fame is an exciting one, requiring deft planning, inventive strategies and commitment to the interests of your listeners.

Marketing & Strategy 52

Marketing & Strategy Advertising Agencies Social Media Paid Search Agency 52

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended podcasts ‘Land of the Giants’ from Vox Media Each season, this podcast focuses on a tech giant or sector. This podcast typically covers hot and emerging trends like generative AI, the metaverse and social media.

Work Management 88

Work Management Marketing Management B2B Marketing Paid Search Agency 88

HG Data

AUGUST 7, 2023

Displacing Competitors Through Product Launches In this episode of the MarTech Podcast, Elizabeth Cholawsky, CEO of HG Insights, explains why it is critical that companies innovate in today’s B2B space.

Product 52

Product B2B Marketing B2B Analysis 52

Martech

MAY 15, 2023

“The podcasting boom is over.” Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. Advertisers and audiences missed the memo and continue to flock to podcast programming. This idea is rooted in how podcasts are distributed.

Advertisements 100

Advertisements Advertising B2B Marketing Paid Search Agency 100

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Paid Search Agency Advertising Agencies Marketing & Strategy 65

Single Grain

AUGUST 11, 2023

Podcasting has surged in popularity over the past couple of decades, and so have podcast challenges. Offering a unique alternative to traditional talk radio, podcasts are an engaging way to connect with audiences. But let’s not kid ourselves — podcasts can be tough.

Tips 52

Tips Trust Marketing Conversion Rate Lead Scoring 52

DivvyHQ

MARCH 3, 2022

Podcasts are all that and more, making them a prime content format to consider for your content marketing program in 2022. But if developing a podcast is outside of your wheelhouse, at least you can learn from them. Among the hundreds of marketing podcasts available, we've picked our favorites.

Marketing & Strategy 107

Marketing & Strategy Marketing Content Marketing Best Practices 107

Single Grain

JUNE 2, 2023

So what is the future of podcast advertising? In 2020, Spotify made substantial investments in the podcast industry, acquiring leading podcasting platforms and personalities, most notably Joe Rogan and Luminary. These aggressive moves serve as a clear indication of the rising potential of podcast advertising.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

HG Data

MAY 18, 2022

Cultivating Curiosity and Delivering Predictability HG Insights’ VP, Marketing Ed Locher was recently featured on the Marketing Trends podcast, the leading podcast for all things marketing, hosted by Jeremy Bergeron, Head Of Strategy at Mission.org.

Marketing Strategy 97

Marketing Strategy Marketing & Strategy Trends Features 97

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. It is estimated that more than a third of Americans now listen to podcasts regularly. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common.

Advertisements 111

Advertisements Advertising Spending ROI 111

Salesforce Marketing Cloud

DECEMBER 1, 2022

Each autumn I have the chance to spotlight the best business podcasts from across the Salesforce network. Tech, sales, and marketing experts speak on our podcast channel about what matters to business leaders. Podcast: Innovation isn’t just about technology — sometimes it’s about pizza! Best of all, I get to share them with you.

Best Practices 96

Best Practices Business eCommerce Automation 96

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Paid Search Agency 102

Bluetext

AUGUST 31, 2023

The number of podcast listeners has increased substantially since the global pandemic drove audiences indoors, seeking socially distanced entertainment. It’s estimated that there will be over 100 million podcast listeners in the US by 2024, and 81% of these podcast listeners say they pay attention to the ads played during the podcast.

Planning 49

Planning Paid Search Agency Advertising Agencies Cost per Acquisition 49

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Planning Advertising Mediums Network Marketing 100

HG Data

JUNE 10, 2022

Scaling Back to Scale Up HG Insights CEO Elizabeth Cholawsky was recently featured on the Impact Multiplier podcast, on which “interesting and inspiring CEOs reflect on what got them the top job, what they’ve learned in the role, and what lies ahead.”

Features 98

Features Process Companies 98

SEMrush

FEBRUARY 26, 2021

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? Brands are using podcasts more than ever before as a marketing channel to attract new customers. That’s right!

Statistics 120

Statistics Marketing & Strategy Advertising Channels Brand Identity 120

SEMrush

FEBRUARY 26, 2021

Did you know that 20% of people have bought a product or service after hearing about it in a podcast? Brands are using podcasts more than ever before as a marketing channel to attract new customers. That’s right!

Statistics 120

Statistics Marketing & Strategy Advertising Channels Branding 120

Search Engine Journal

FEBRUARY 14, 2022

A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.

SEO 140

SEO Search Marketing Marketing Education 140

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Podcasts aren’t just for true crime, politics and comedy any more. Podcasts aren’t just for true crime, politics and comedy any more. Image: LinkedIn.

Linkedin 99

Linkedin Hubspot Network Marketing Newsletter 99