Remove permission
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The moving target of permissible PII

Martech

And how much of that data is permissible for advertising. These changes will add another layer of complexity to an already moving target around the permissible use of data for advertising. While there is plenty of speculation on how much PII data will be permissible for advertising in the U.S., Get MarTech! In your inbox.

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App opt-in rates climb despite Apple’s permission requirements

Martech

and requires apps to ask permission to track online activity. The post App opt-in rates climb despite Apple’s permission requirements appeared first on MarTech. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5

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Permission Marketing: Love it or Hate it?

Marketing Insider Group

The post Permission Marketing: Love it or Hate it? A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […].

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Shifting from an Interruption to Permission Marketing Model

PureB2B

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is permission marketing? How to Shift to a Permission Marketing Model. It’s that simple.

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

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Opt-In Email Marketing: How to Create Permission-Based Email Lists

Benchmark Email

If a large chunk of your emails isn’t opened, are automatically deleted, or bounce back with… The post Opt-In Email Marketing: How to Create Permission-Based Email Lists appeared first on Benchmark Email. But how many of those email addresses have actual value?

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Scale up Your Advocacy Success with New Roles and Permissions

Oktopost

To help you on your advocacy journey, we’re super excited to announce our new feature: Advocacy Roles and Permissions. With this update, you can control advocate permissions and define what functionalities are available to various groups of employees. Customize advocate roles and access to the board.