KoMarketing Associates

NOVEMBER 18, 2020

Optional URL Scraping. For example, previously, if a user made any change to an ad’s destination URL, the image and headline would automatically be replaced with what could be scraped off the final URL. In order to utilize this feature, you will need to run a campaign that targets a company target list. Ad Engagements.

Paid Search Agency 283

Paid Search Agency Linkedin Ads Features 283

Marketing Insider Group

MARCH 18, 2020

So I’ve created a list of the digital marketing tools we use on a regular basis. Email marketing is an important part of your overall content strategy, and MailChimp is one of the most popular tools for managing mailing lists and managing your email communications.

Planning 359

Planning Marketing Management Marketing & Strategy Tools 359

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Analytics Tools Marketing Automation Services 52

Marketing Insider Group

DECEMBER 13, 2022

In other words, when you’re able to tailor your messaging and donor lists to those who are most responsive to direct mail, you’ll be able to strengthen your nonprofit outreach efforts, build better relationships with your supporters, and secure donations. Use your donor data to refine your messaging and mailing lists for a greater ROI.

Planning 219

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 219

Webbiquity

MARCH 5, 2020

DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on. Indexable URLs. Non-indexable URLs via: Non-200 status codes: 3XXs, 4XXs, 5XXs. Duplicate URLs. Orphaned URLs. using the origin URL originally stated upon setup of the data connector. Indexing considerations. First contentful paint.

SEO 281

SEO Google Marketing Analytics Tools Ad Building 281

Vision6

SEPTEMBER 13, 2023

4) Shortened URLs Spammers are renowned for using shortened URLs to mask the true destination of their links. So it’s best practice to avoid shortened URLs all together. That is why it’s crucial to regularly clear your email address list and remove inactive or outdated addresses.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Email Marketing 98

Litmus

AUGUST 22, 2023

Without listing multiple font names, the email client gets to decide your backup font. Get the URL of your font file To start, you need the web font’s URL to call it into your email. Where you’ll find it depends on the font source: If you’re using a web font service : the site or tool should have the URL.

Paid Search Agency 74

Paid Search Agency Email Marketing Google Design 74

Anyword

APRIL 27, 2023

Now you can: generate post copy from a URL , share links in your copy, set hashtags , and access brand-new formulas to craft more engaging social posts! Generate Post Copy from a URL Social media marketers are pressed for time. Share URL in Post Text Sharing your content on social media is a key component of any social strategy.

Social Media 98

Social Media Template Media Social Marketing 98

The Lead Agency

APRIL 20, 2023

In GA4 data streams, Enhanced Measurement is enabled by default and will automatically track certain events as listed below. For example, if a URL changes from: website.com to website.com/about (without the page reloading), then the event will be automatically tracked by enhanced measurement. enablejsapi=1 parameter in their URL.

Marketing Analytics Tools 62

Marketing Analytics Tools Analytics Google Work Management 62

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 99

Best Practices Enterprise Management Social Media Domain 99

Marketing Insider Group

MARCH 20, 2023

But the ad above our organic listing in Google search results costs the advertiser a few thousand bucks. Then, create a data-based list of keywords or keyphrases relevant to your company’s content. Optimize Page Titles and URLs With your keyword research in hand, it’s important to optimize your page titles and URLs.

Paid Content 265

Paid Content Paid Search Agency Search Marketing Lead Scoring 265

JangoMail

AUGUST 28, 2023

Opt-in forms are an important part of your list environment, but just as importantly, opt-out forms are too. Here is an example using a Forminator form from WPMU DEV, showing basic form fields, a select list for reasons why, and prepopulating the email address field. Create the list, and turn it into an opt-in list.

Opt-out 52

Opt-out Marketing Websites Opt-in Landing Pages 52

Biznology

APRIL 11, 2018

Free gift for signing up for our mailing list. Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. Don’t wait for the next in-person event. This is the perfect opportunity to advertise something for free on your website.

Promotion 200

Promotion Product Landing Pages Paid Search Agency 200

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Categorize Your Competitors To start, you need to create a list of your direct and indirect competitors. Imitate what works for others.

Top of Funnel 288

Top of Funnel Analysis Content Advertising Agencies 288

SEMrush

FEBRUARY 5, 2021

There‘s a lot of confusion around SEO stop words and whether or not you should remove them from your page titles, headings, and URLs. And in this guide, you‘ll learn exactly what SEO stop words are, see a comprehensive list of more than 175 of these, and learn when you should and shouldn‘t be using them when optimizing your site.

SEO 145

SEO Optimization 145

Marketing Insider Group

MARCH 10, 2021

To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. Before the SERPs we know now, there wasn’t much variation among SERPs—it was just a list of links. SEO-friendly URL. Nothing but information between links would set them apart. Descriptive file name.

SERP 265

SERP Paid Search Agency Features Companies 265

Conductor

NOVEMBER 30, 2021

Google Ads that execute without specific URL parameters can be one cause of this. The anchor text of an internal link sends a signal to search engines that the destination URL is topically relevant to searches for that anchor text. Use static HTML absolute URLs. Absolute URLs are more useful than relative URLs (e.g.,

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

Choozle

AUGUST 5, 2021

Through Choozle you are able to create preferred lists and blocklists that you can leverage in your targeted campaigns. Through Choozle’s Site Lists Library you are able to upload or manually create custom site lists that can be used to narrow in your targeting on campaigns. Subpages preceding the main URL (i.e.

Ad Exchange 94

Ad Exchange Advertisements Advertising Campaigns 94

Marketing Insider Group

JUNE 29, 2021

Screaming Frog SEO Spider is free for sites with less than 500 URLs. Competitor URLs have to be entered, but users can access a competing domains report within the tool if they aren’t sure who their competitors are. The free version includes what we would consider the essentials, but the paid version does include expanded capabilities.

SEO 335

SEO Tools Keywords Content Marketing 335

seo.co

FEBRUARY 1, 2023

Most people are using Google to research products and services, and when they type in something like “new tires Orlando,” a list of businesses that have profiles on Google Places will pop up at the top of the results page for the Orlando, Florida location. SEO-friendly URLs should consist of three or fewer words – use one if possible.

SEO 82

SEO Marketing & Strategy Tips Ideal Customer Profiles 82

seo.co

OCTOBER 24, 2022

For example, WordPress (the industry-standard CMS) automatically creates “Category” pages and “tag” duplicate pages which list all blog posts within certain categories or tags. Or, the www vs.ur non-www version of a site may not be redirected properly, causing duplicate content from multiple URLs.

Marketing Websites 112

Marketing Websites Content De-duplication Domain 112

Marketing Insider Group

AUGUST 28, 2023

If identical information appears across multiple URLs (like product descriptions), think about using canonical tags or 301 redirects–tools that inform search engines where the ‘original’ version lives. Incorporate proper formatting when dealing with multiple URLs linking back to the same resource.

SEO 188

SEO Lead Scoring Lead Ranking SERP 188

Brightedge

DECEMBER 29, 2020

In addition to providing search engines with a list of URLs, sitemaps can help search engines find newer content, or content located deep within the website’s architecture, which helps websites with a poor internal linking structure. Common myths about XML sitemaps: A sitemap is not a list of the pages on your site.

Industry CMS 110

Industry CMS Budget Programs SEO Google 110

Marketing Insider Group

MAY 30, 2023

For the best results, segment your email list based on demographics, behavior, and interests and personalize your content accordingly. Email: Track open and click-through rates, subscriptions, and spam complaints through your email marketing software.

Work Management 280

Work Management Marketing Management Marketing Analytics Tools Marketing & Strategy 280

SmartBug Media

MAY 2, 2023

Here is a simplified example of product listings for a collection page. A few notes: Prepend your store's root domain to the product URL field. Shopify stores a relative path for this field, but Klaviyo needs the full, absolute URL. Add “https:” to your image URL. utm_email=testing.email@gmail.com" appended to the URL.

Verticals 52

Verticals Ideal Customer Profiles API Pricing 52

Marketing Insider Group

JUNE 15, 2021

Try adding content pruning to your monthly content marketing task list to keep your website clear of clutter. Start by making a list of all your content. After organizing your data, you should have an organized spreadsheet filled with unique URLs that Google has already indexed. Take Inventory of Your Content. Update date.

Marketing Websites 359

Marketing Websites SEO Content Lead Scoring 359

Biznology

JULY 21, 2017

Prioritize this by creating a list of your “Top 25 Keywords” that are critical to your business. Take the ranking URLs for each of those keywords, assess the content on each, and create new content/URLs on your main site. This ensures that the link authority from the original URL will be transferred to the new URL.

SEO 146

SEO Acquisitions Keywords Domain 146

Martech

OCTOBER 12, 2022

Or you send it to the wrong segment or the wrong list, such as your global suppression list. . Plus, as you’ll see below in my list of email examples, you don’t need it if you have the right subject line. Subject line : Oops, we sent you the wrong offer Email URL. Vision Direct UK. Subject line : Oops!

Examples 106

Examples Effectiveness Email Marketing Trust Marketing 106

Spiralytics

DECEMBER 21, 2022

Clean up your URL Structure. Learning how to create a clean URL structure is one of the easiest ways to improve the technical SEO of your e-commerce website. Having a clean URL structure means that your URL navigation path is not filled with random letters and numbers.

SEO 100

SEO Marketing Websites Demand Generation Agencies Demand Generation 100

Martech

FEBRUARY 1, 2023

” Formatting campaign URLs: What marketers need to know To understand the problem and the solution, let’s review the proper format (as per Google’s requirements) for a marketing/campaign link. The URL format must be (in all lowercase): [link] In the above example, optional parameters are indicated.

Tagging 112

Tagging Marketing Analytics Tools Campaigns CPC 112

Single Grain

SEPTEMBER 19, 2022

This effectively means that we’re allowing all bots to crawl the site, other than URLs in the /wp-admin subfolder. URL variations. Trailing slash vs. non-trailing slash URL variations. Naked URLs (e.g. This is how a typical robots.txt file might look: User-agent: *. Disallow: /wp-admin. Sitemap: [link]. and non-www.

SEO 144

SEO Analysis Lead Ranking Lead Scoring 144

Optinmonster

SEPTEMBER 5, 2023

See this list of search queries from Optimize Smart for even more suggestions. Just type “guest post” or “guest article” into the search box, and you’ll see a list of tweets showing guest posts. Type the URL of the site you want to check into the search box.

Top of Funnel 98

Top of Funnel Planning Marketing Analytics Tools Search Marketing 98

Litmus

MARCH 1, 2023

Each product card links directly to the listing on your website. If you’re not already on the list, you can reach out to Google’s Promo Tab Outreach Team ( p-gmail-outreach@google.com) to be added. Deal Annotation lists the details of a promotion, a coupon code, or start and end dates in the email preview. No problem.

Promotion 110

Promotion Email Marketing Outreach CAN-SPAM 110

Sprout Social

SEPTEMBER 6, 2023

In the dropdown menu, navigate to the end of the list and select “ Create a Company Page+.” LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link].

Linkedin 105

Linkedin Effectiveness Ideal Customer Profiles Business 105

Martech

JULY 10, 2023

The only way I could find to filter by URL patterns was to set up Audiences. Problems arise if URL structures are tweaked. “If The dropdown lists are long and it is hard to find what you are looking for. Segments/dimensions issues. “On Clumsy design. That same dropdown structure is used in creating/editing GA4 reports.

Marketing Analytics Tools 93

Marketing Analytics Tools Marketing Marketing Report Analytics 93

Sprout Social

JULY 27, 2022

You can embed a Twitter timeline feed or button on your website using the Twitter widget embed tool (listed below). Embedded list feeds. You can embed a Twitter list feed directly onto your website which shows all posts associated with a curated list. Add the URL of the Tweet you want to embed to the form field.

Twitter 136

Twitter Marketing Websites Ideal Customer Profiles Social Media 136

Single Grain

AUGUST 16, 2023

Website Architecture : Organizing content in a logical manner, optimizing URL structures, and ensuring an intuitive user experience. A well-structured URL not only helps search engine crawlers understand the content on your website, but also provides users with clear and descriptive links that improve navigation and usability.

SEO 52

SEO Lead Scoring Lead Ranking Search Marketing 52