Hubspot

AUGUST 9, 2016

This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Using keyword insertion would automatically update your ad text to the term that is searched for. Why Would I Use Keyword Insertion?

Adwords 28

Adwords Keywords Google Inbound Marketing 28

Litmus

JANUARY 21, 2022

How do email marketers insert modules and edit content [in Litmus] without breaking things? Once an email developer creates modules, non-coding team members can easily insert modules into a template. Click the Insert button to add your Snippet or Partial. Great question! To edit the module, navigate back to the Visual Editor.

Ad Building 94

Ad Building Email Marketing Trigger Marketing Template 94

Content Marketing Institute

AUGUST 9, 2022

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading →

Design 95

Design Press Content Marketing 95

Influitive

JANUARY 19, 2018

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue.

Ad Building 222

Ad Building Tips Ads Marketing 222

Bionic

JANUARY 20, 2023

Here are 5 media buying tools that will help you survive and thrive in 2023: AI Powered Media Recommender Clone Media Plans Batch Edit Media Plans Automate Insertion Orders Automate Re-Flowing Media Budgets AI-powered Media Plan Builder Artificial Intelligence is becoming a part of our daily life.

Buy 98

Buy Media Tools Media Plans 98

Search Engine Journal

APRIL 29, 2022

Two vulnerabilities discovered in ThirstyAffiliates Affiliate Link Manager WordPress plugin can lead to full site takeover and insertion of arbitrary links. The post ThirstyAffiliates WordPress Plugin Vulnerabilities appeared first on Search Engine Journal.

Leads 90

Leads Lead 90

Hubspot

OCTOBER 11, 2021

Template: “Hey, [insert name here], let’s talk [insert relevant product here].”. Template: “[insert name], here’s [insert amount of information] about [insert corresponding topic].”. Template: “[insert name], here’s [insert number of reasons] we should chat.”. “My

Hubspot 74

Hubspot Best Practices Template Email Marketing 74

SendX

DECEMBER 7, 2020

HELPFUL TIPS: For increasing open rates: Use merge tags to personalize your subject lines by inserting unique user data into your emails. For example, you can insert subscriber's names, locations, or other dynamic content. It's proven to increase audience engagement rates and move them along the path from subscribers to purchasers.

Email Marketing 326

Email Marketing Marketing Open Rate Click Rate 326

SmartBug Media

FEBRUARY 16, 2023

We’re going to let you try our [insert product/offer] at NO COST! Here’s another: early access to our [insert sale name]. Shop xx% off + free shipping with code [insert code]. Take a selfie holding [insert product name]. But of course. Try before you buy! forget your [PRODUCT NAME]! We know you wanted a puppy.

SMS 52

SMS Template Business Marketing Strategy 52

Optinmonster

FEBRUARY 28, 2023

We want to extend a warm welcome by offering you [Insert Offer Details], which you can redeem during your next purchase. If you have any questions or comments, please don’t hesitate to contact us at [Insert Contact Details]. As a new user, we want to offer you [Insert Offer Details], which you can redeem within the app.

Template 128

Template Examples Email Marketing Adwords 128

Marketing Insider Group

MARCH 2, 2020

Inserting questions about how they use that technology is more meaningful. There are a variety of technology tools you can insert into the customer experience, whether that be in person or online. Use Technology to Catch In-the-Moment Responses.

Trust Marketing 320

Trust Marketing Marketing Strategy Case Studies Customer Surveys 320

LeadsRX

FEBRUARY 16, 2021

radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat. Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Advertisements 98

The Point

MARCH 8, 2018

In fact, quite the contrary: to the extent that you market the analyst report as an opportunity for people to learn how down right terrific (insert analyst here) thinks your product is, the less the average prospect will be interested in downloading and reading said report. See what I mean? via @spearmktg.

Marketing Report 216

Marketing Report Marketing Gartner Marketing Prospects 216

Litmus

NOVEMBER 12, 2021

If you’re using ESP sync, you’ll still need to create a tracking code in Litmus and insert into the HTML in your ESP. Litmus tracking codes are created and inserted manually into the HTML in your ESP, so they work even if you’re not using ESP sync. Do you still have to create and add tracking codes if you set up ESP sync?

Eloqua 96

Eloqua Privacy Email Marketing Marketo 96

Bionic

DECEMBER 31, 2021

Here are some of the highlights of the past year: Insertion Orders. In February, you got a major upgrade to your insertion order capabilities. Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams.

ROAS 52

ROAS Media Plans Advertisements Advertising 52

Bannersnack

AUGUST 5, 2021

An ad tag is a piece of HTML code that is inserted within the source code of a web page where an ad will be displayed. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

Tagging 98

Tagging Ads Display Advertisements 98

Martech

DECEMBER 13, 2022

We’ve all gotten emails or text messages that say the equivalent of, “Hey [insert your name here], would you like 50% off on [insert product or service here]?”. Some may call that “personalization” because your name was inserted instead of simply saying, “Hey, random person.” Understanding the audience is key to personalization.

ROI 99

ROI Personalization Multi-Touch Attribution Multi-Channel 99

Smarte

MAY 15, 2021

Every day, millions of “Hi <firstname>, we help <insert persona> with <product key features>” emails are sent across the world with the strange hope that someone, somewhere will respond to your email and set up that important meeting. The post How Can Sales Intelligence Tools Help You Achieve Your Revenue Target?

Tools 84

Tools Features Product B2B Sales 84

Martech

JANUARY 24, 2023

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the lawsuit says.

Advertisements 106

Advertisements Advertising Google Ad brokers 106

Bionic

APRIL 22, 2021

Its strength is in creating and managing insertion orders across all types of media – digital and traditional. Strata Buying Management Software (SBMS), now known as Freewheel for Agencies, has solid insertion order (IO) capabilities. Creating and managing advertising insertion orders is a key function of advertising agencies.

Media Plans 52

Media Plans Multi-Channel Ad Agencies Advertisements 52

Contently

JULY 15, 2020

” In it, the author demonstrates the rise and uses of chatbots … by inserting a chatbot into the article. We were pitching blog ideas about chatbots and someone had this idea to insert one into the article to provide a director’s cut commentary,” Campillo said. “We We said, yeah that’s great.

Marketing 181

Marketing B2B Marketing Marketing Prospects Social Marketing 181

Heinz Marketing

JANUARY 28, 2023

Overconfidence and AI By Seth Godin Seth suggests we insert our own preface with AI outputs, read why. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Are You High-Tech or High-Touch? By Joanne Black You don’t have to choose between being high-tech and high-touch.

B2B Marketing 115

B2B Marketing B2B B2B Thought Leadership B2B Sales 115

Litmus

SEPTEMBER 19, 2022

Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. These emails include customized greetings, addressing recipients by their names and perhaps including a company name.

Automation 108

Automation Content Email Marketing Marketing Strategy 108

Marketing Insider Group

AUGUST 29, 2015

Consider these ten briefing inclusions to help your writers develop the most efficient copy for your social media strategy: The working title of this blog post or content is [INSERT TITLE HERE]. The target audience reader for this blog post is [INSERT TARGET HERE].

Content Marketing 100

Content Marketing Content Marketing B2B Marketing 100

Stevens & Tate

DECEMBER 14, 2020

If you insert too many uses of the keywords, you are likely to be flagged as spam. On the other hand, if you don’t insert enough keywords, users may have a harder time discovering your content through given search engines. The two most crucial places to insert your keywords are in the page and post title.

Optimization 64

Optimization Marketing Websites Long Tail Marketing Keywords 64

Optinmonster

JULY 28, 2020

If you’re on Gutenberg, all you have to do is insert a new OptinMonster block in your content and choose the right inline campaign from the list. By default, inline campaigns inserted using the OptinMonster Campaign block will display exactly where you place them, despite any Output Settings configured for the campaign.

Campaigns 75

Campaigns Custom Publishing Marketing Websites Optimization 75

Choozle

MAY 20, 2020

Similar to video advertising methods, marketers are leveraging the dynamically inserted ads of podcast advertising to allow for more targeting capabilities. an automated selling and insertion of ads in audio content like podcasts, digital radio, and streaming music services by leveraging programmatic audio-specific publishers.

Advertisements 92

Advertisements Advertising Marketing Report Internet Marketing 92

Litmus

NOVEMBER 11, 2022

This strategy uses two different types of dynamic content: Variable and content insertion. Content insertion, on the other hand, is more powerful. It allows marketers to insert sections of content, either text or images, based on subscriber data. It might use a “first name” or “company name” field in an email, for example.

Automation 113

Automation Content Email Marketing Effectiveness 113

Vidyard

MARCH 15, 2021

This is achieved by inserting personal elements such as the viewer’s name, email, job title, profile image, company name, logo, etc. The video has points within it that have been designated as fields where personalized elements can be inserted. For most, this doesn’t go beyond the basics (*inserts first name into email greeting*).

Video Marketing 123

Video Marketing Personalization Click Rate Account Based Marketing 123

RebelMouse

MARCH 11, 2021

At RebelMouse, we've created an innovative and elegant way to create, search for, and insert your products into your article pages. You can use our Product Search from within Particle Assembler to find any of your Product Posts and insert them as particles in your post. and seamlessly insert them into your post.

Product 72

Product Screencast Marketing Custom Publishing 72

ClearVoice

JANUARY 10, 2021

The double dash is used to insert an abrupt aside into a sentence, again stopping the reader in their tracks. Parentheses ( ), like double em dashes, are used to insert an aside into a sentence, but they do so without interrupting the sentence’s flow. Parentheses.

Eye-Tracking 124

Eye-Tracking Traffic Class Rules 124

Oktopost

OCTOBER 19, 2020

Simply insert a link into AI Message Generator, select how many posts you want for each network and watch our powerful AI instantly generate your social content (already with hashtags!). That means you need to manually compose numerous social posts with the same link.

Social Media 143

Social Media Landing Pages Social Marketing Network Marketing 143

Salesforce Marketing Cloud

AUGUST 10, 2022

We may not see the code inside the machine, but it’s there, waiting for someone like you to insert a dollar. Consider a vending machine, for example, powered by a small piece of code with only one purpose: to distribute snacks. As soon as you do, the code executes, checks to see if the currency is valid, and releases a snack if so.

Distribution 98

Distribution Curation Loyalty Act-On 98

Envy

FEBRUARY 14, 2022

The next step is to insert the text you’d like to use. In your HubSpot account, navigate to “conversations”, then click on “snippets”. In the upper right corner, click on “create a snippet”. Next, give your snippet an internal name. For my example, I’ll just use the word “test”. The cool thing about this is that you can also use tokens.

Hubspot 108

Hubspot Features Contact Marketing Email Marketing 108

Hubspot

MAY 26, 2014

Insert a Google calendar invite right in your next email! How to Insert Google Calendar Invites Into Your Emails. The problem with events is that between the initial announcement of the date and time and the actual day of, people forget all about it and end up making some other commitment.

Email Marketing 28

Email Marketing Google Marketing Click Rate 28

Scoop.it

NOVEMBER 23, 2021

This typically follows a formula like: “I help [insert target audience] to [insert desire they have] without [insert pain they want to avoid.]”. Based on these two factors, you’ll go on to create a positioning statement for your personal brand.

Personalization 103

Personalization Brand Identity Branding Tips 103

Hubspot

JANUARY 20, 2021

Once your CTA design is complete, download the final product and upload it to your content management system (CMS) so you can insert the CTA on a landing or web page. Then, download the CTA and save it to your device so can add it to your CMS and insert it onto a web page. ButtonOptimizer.

Conversion 101

Conversion Tools Landing Pages Multivariate analysis 101