Industrial Marketing Today

JULY 19, 2022

However, it is still one of the top-performing industrial marketing tactics. Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. You don’t have to take my word for it.

Email Marketing 369

Email Marketing Marketing Click Rate Tactics 369

Industrial Marketing Today

AUGUST 19, 2020

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. Read more The post, %Industrial Marketing—You Want Coaching With That? Read more The post, %Industrial Marketing—You Want Coaching With That?% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing 429

Marketing Marketing Strategy Content Marketing Websites 429

Industrial Marketing Today

APRIL 23, 2021

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. Read more The post, %Why Retrofitting Industrial Website Redesigns Usually Don’t Work% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. I’m talking about redesigns that.

Marketing Websites 368

Marketing Websites Content Marketing Design 368

Industrial Marketing Today

MAY 17, 2021

Understanding the industrial customer journey is essential to the success of digital marketing with content. Read more The post, %Industrial Customer Journey and the Digital Experience% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Custom Publishing 320

Custom Publishing Impressions Content Marketing Websites 320

Industrial Marketing Today

APRIL 14, 2020

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Let’s face it, your audience of engineers and industrial. Visit my website for more content on industrial marketing.].

Lead Generation 401

Lead Generation Generation Leads Lead 401

Industrial Marketing Today

SEPTEMBER 17, 2020

Industrial lead generation is an important, if not the #1 goal of industrial marketers. Read more The post, %Industrial Lead Generation – MQL vs SQL% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

MQL 335

MQL Lead Generation Generation Leads 335

Industrial Marketing Today

MARCH 3, 2021

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Email Marketing 360

Email Marketing Marketing Social Media Social Marketing 360

Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing 329

Marketing Search Marketing Content Google 329

Industrial Marketing Today

JUNE 15, 2020

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Read more The post, %Why Industrial Marketing Plans and Strategy Must Go Together% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing Strategy 369

Marketing Strategy Marketing Plans Marketing Conversion 369

Industrial Marketing Today

MAY 20, 2020

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19. by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Marketing Websites 429

Marketing Websites Business Marketing Strategy Content Marketing 429

Industrial Marketing Today

JULY 15, 2020

In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Visit my website for more content on industrial marketing.].

Content Marketing 354

Content Marketing Tactics Content Relevance 354

Industrial Marketing Today

MARCH 12, 2020

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Visit my website for more content on industrial marketing.]. While everyone wants to reach the final.

Content 325

Content Content Marketing Marketing Websites Marketing 325

Industrial Marketing Today

JUNE 22, 2020

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Visit my website for more content on industrial marketing.].

Marketing Strategy 375

Marketing Strategy Marketing Content Marketing Websites 375

Industrial Marketing Today

SEPTEMBER 26, 2019

Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. As they say, “?Tis Tis the Season.”

Marketing 243

Marketing Content Marketing Websites Activities 243

Industrial Marketing Today

MAY 8, 2020

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. Read more The post, %Adapting Your Industrial Content Marketing Strategy for COVID-19% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary.

Content Marketing 312

Content Marketing Marketing Strategy Content Marketing 312

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Kristina leads an award-winning global team and reveals the delicacies and challenges of managing a social strategy in the finance industry.

Content 147

Content Social Media Social Marketing Marketing Strategy 147

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Almost every industry is facing content marketing saturation. Quick Takeaways.

Content Marketing 278

Content Marketing Content Marketing Keywords 278

Industrial Marketing Today

MARCH 19, 2019

Industrial lead generation is the lifeline for manufacturers, distributors and engineering companies when it comes to accelerating their pipelines and growing sales. There are many reasons for the failure of industrial lead generation to convert into wins … Industrial Lead Generation for Sales – It’s Complicated!

Lead Generation 274

Lead Generation Generation Leads Lead 274

Webbiquity

NOVEMBER 2, 2021

Is your industry or field of interest highly visual, like photography or fitness? You can either search for specific people within your industry, or you can search for subjects within your field. Maybe you’re looking to connect with someone really important in your industry. Go Where Your People Are.

Social Media 271

Social Media Media Tips Network Marketing 271

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Content Marketing 237

Content Marketing Content Marketing Differentiation 237

Customer Experience Matrix

DECEMBER 30, 2021

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. Download here.

Vendors 260

Vendors Marketing Report Multi-Channel Profiling 260

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. The post Is Content Marketing Right for My Industry?

Content Marketing 309

Content Marketing Content Marketing Trust Marketing 309

Industrial Marketer

DECEMBER 20, 2022

But you may not have heard of the Industri — two podcasters who come with gifts for industrial marketers. Read more » The post Wisdom of the “Industri” from Industrial Marketer appeared first on Industrial Marketer. OK, it’s a stretch.

Marketing 59

Marketing Keywords Order Marketing Strategy 59

Customer Experience Matrix

DECEMBER 16, 2018

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next.

Vendors 278

Vendors Buying Cycle B2B Marketing Custom Publishing 278

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

B2B Thought Leadership 109

B2B Thought Leadership Research Thought Leadership B2B Marketing 109

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. Start now Here’s everything you wanted to know about the Fourth Industrial Revolution (but were afraid to ask).

Internet Marketing 98

Internet Marketing Trust Marketing Social Marketing Automation 98

Kaon

FEBRUARY 28, 2019

Industry 4.0 “Industry 4.0 It will take time for Industry 4.0 However, as marketers, you need to assess your current digital infrastructure and how it will need to evolve to support a digital enterprise,” writes Red Javelin in their blog post, Industry 4.0 is a major disruptor of manufacturing.

B2B Sales 147

B2B Sales B2B Marketing Marketing Interactive Marketing 147

Oktopost

SEPTEMBER 26, 2022

Host Olivia Messina is asking all the right questions to uncover what it takes to be engaging and connect with your audience on an emotional level when in a regulated industry such as the public sector. Heather dives into how she approaches social strategy, and the 5 biggest social media mistakes you don’t want to make!

Content 174

Content Social Media Social Marketing Marketing Strategy 174

Industrial Marketer

APRIL 12, 2022

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment.

Marketing 105

Marketing Business Marketing Strategy Features 105

Industrial Marketer

JANUARY 26, 2022

As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing.

Content 98

Content Marketing Buy Advertising Channels 98