Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Marketing AI 82

Marketing AI Planning Work Management Brand Identity 82

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1.

B2B Marketing 105

B2B Marketing Social Media Social Marketing Planning 105

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. Social media is about sharing content and networking. Press Releases.

Linkedin 86

Linkedin B2B Content Distribution 86

Sprout Social

JANUARY 5, 2023

With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Through strategic social listening, brands can analyze customer conversations at scale. The value of social listening.

Social Media 80

Social Media Media Work Management Keywords 80

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 122

Marketing AI Paid Search Agency Marketing Management Marketing & Strategy 122

Convince & Convert

OCTOBER 24, 2013

Following the trend of integrating social media with traditional ads , Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. While clever and engaging as an advertisement alone, what’s unique is how the company pulled this campaign through to its digital and social channels.

Campaigns 125

Campaigns Social Media Social Marketing Paid Search Agency 125

Meerkat Marketing

JANUARY 13, 2021

Before we dive into how to grow your Instagram followers, let’s get a full view of the power of the social media platform itself. Instagram is one the most popular social media sites with over 1 billion monthly active users and 600 million daily users. In addition, it is very easy to spot fake followers and fake engagement.

Social Media 95

Social Media Social Marketing Demographics User-Generated Content 95

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. But what has this got to do with social media? billion, are active social media users.

Buyer Personas 133

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 133

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 133

Analysis Marketing & Strategy Social Marketing Advertising Benchmark 133

Sprout Social

MAY 8, 2019

Cross-promote your Instagram posts across other networks. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. Focus on people-centric content.

Paid Content 106

Paid Content Promotion Ideal Customer Profiles Custom Publishing 106

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Sprout Social

AUGUST 8, 2019

If you’ve recently joined the visual-first hordes of Instagram to generate awareness and recognition for your brand, then there’s a good chance you’ve found yourself hoping for a spot on the Explore Page. Use location tags & hashtags. Hashtags are some of the most useful tools you can access on Instagram.

User-Generated Content 85

User-Generated Content Social Media Social Marketing Marketing Prospects 85

Buffer

MARCH 1, 2021

When it comes to social media scheduling, there can be a lot of responsibility with the content that our users can send out to their networks. Now, if a user attempts to create a snippet group that contains offensive or hateful hashtags, an error message will be presented and the group will not be created.

Lead Scoring 98

Lead Scoring Lead Ranking Product Paid Search Agency 98

Sprout Social

APRIL 10, 2019

And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. In fact, it’s arguably easier than ever.

Social Media 92

Social Media Analysis Media Lead Scoring 92

Golden Spiral

APRIL 2, 2019

If your B2B tech company is on social media, you probably have realized one thing: getting started is easy — growing your presence is hard. Growing your social media following takes dedication, a tactful implementation of some standard social media best practices , and some additional time, effort, budget, and strategy.

Social Media 63

Social Media B2B Media Paid Search Agency 63

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

Planning 111

Planning Stats Work Management Marketing Management 111

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

Marketing AI 95

Marketing AI Ideal Customer Profiles Social Media Search Marketing 95

Convince & Convert

DECEMBER 5, 2017

If you haven’t ventured over to REI’s social accounts lately, you should. REI breaks theirs down through social, a channel more visible and real-time than any other. Social should be your brand’s first responder: available to support your customers whenever they want to reach out. Something amazing is happening.

Enterprise Management 150

Enterprise Management Work Management Planning Social Marketing 150

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. What is Social Media Engagement?

Social Media 108

Social Media Media Social Marketing Work Management 108

Brandpoint

JUNE 1, 2022

Level One (Starting Out) Whether marketing is new to you, you’re looking for a refresher, or just need a place to start, the first level of brand awareness is a great spot to get going. Whether this is blog content, social media posts or emails, your content needs to provide value and answer the age-old question of “What’s in it for me?”

Planning 77

Planning Ideal Customer Profiles Brand Identity Branding 77

Hubspot

MARCH 28, 2022

With over 740 million active users , LinkedIn is undoubtedly one of the most popular social channels — and it's also the most trusted social network used by business professionals. Which makes it a great place for social selling. Expert's Best Social Selling Conversation Starter Tips. Use hashtags.

Conversion 71

Conversion Best Practices Marketing Prospects Linkedin 71

Sprout Social

MARCH 21, 2019

Consider that product-related posts are among the most popular across social media. And on a related note, a staggering 60% of consumers actively seek out new products and services via social. Social media is an absolute goldmine of B2C intelligence. Social media is an absolute goldmine of B2C intelligence.

Brand Identity 101

Brand Identity Branding Social Media Social Marketing 101

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. The most recent Sprout Social Index notes that the majority of marketers are expected to regularly discuss the results of their social presence with their bosses. Shares and hashtags. Link Clicks.

Social Media 121

Social Media Media Top of Funnel Social Marketing 121

Contently

OCTOBER 4, 2018

Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Yes, Tom Hanks—and not just because of his calming presence.

Brand Identity 167

Brand Identity Branding Advertising Channels Marketing AI 167

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Instagram’s native tools can help you scratch the surface, but true social media marketers have to benchmark, reconfigure and improve campaigns or Instagram strategies with the data.

Analytics 101

Analytics Social Media Ideal Customer Profiles Social Marketing 101

Sprout Social

JANUARY 5, 2021

But from emerging social platforms to share-worthy content, trends arguably come and go faster than ever. Social marketers are natural trendspotters. Trendspotting on social media equal parts important and challenging given how fickle social algorithms are in creating a constantly changing social landscape.

Webinar Metrics 122

Webinar Metrics Marketing & Strategy Content Social Media 122

Sprout Social

FEBRUARY 7, 2022

You just need to spend more time on social media. Social can take your media relations efforts and elevate them so your brand becomes impossible to miss. Keep reading to find out how social is changing the media relations games and for tips on how you can use it in your strategy. What is media relations?

Media 100

Media Marketing & Strategy Social Media Social Marketing 100

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. That’s where social media scheduling tools come in, allowing you to deliver content that meets your brand’s needs, while being timely and relevant to customer interests.

Linkedin 84

Linkedin Webinar Metrics Social Media Ideal Customer Profiles 84

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The Pros of Blogger Networks. Bold claim, huh?). Work with more bloggers faster.

Blogger 132

Blogger Brand Identity Branding Word of Mouth 132

Sprout Social

DECEMBER 12, 2018

What do marketers want from social media in 2019? That’s where today’s suite of social media scheduling tools can save the day. The more of your social strategy you put on autopilot, the more time you have to connect with your followers in real time. Picking the right social media scheduling tools for your business.

Social Media 109

Social Media Media Tools Work Management 109

Hubspot

APRIL 25, 2017

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words. Then, there's optimizing your title for social sharing. Status Updates.

Video Marketing 101

Video Marketing Social Media Social Marketing Search Marketing 101

Single Grain

JULY 19, 2019

Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. That’s an awful lot of social media users. Almost every brand is on one or more social networks running marketing campaigns, which means that social media advertising spend in the U.S.

Social Media 106

Social Media Media Top of Funnel Digital Marketing Funnels 106

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. Social listening.

Social Media 118

Social Media Social Marketing Paid Search Agency Ideal Customer Profiles 118

Sprout Social

JUNE 13, 2022

With more than one billion active users , TikTok has changed the social media game. But the rise of another platform puts new pressures on social media professionals; according to the Sprout Social Index™ , bandwidth is one of the top challenges for social media teams this year. more engaging than long-form. Published on.

Tips 88

Tips Social Media Social Marketing Eye-Tracking 88

Sprout Social

DECEMBER 10, 2018

Perhaps the most straightforward way to extend your Instagram reach is to cross-post your content to other social platforms. You obviously don’t want all of your social feeds to look identical (think: a bulk of your Instagram content should be exclusive to Instagram). Start cross-posting your content. Pretty simple, right?

Effectiveness 98

Effectiveness Top of Funnel Advertising Funnels Custom Publishing 98

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen in our lifetime that a single 120-character tweet, hashtag, or photograph has the power to influence the masses. We’ve seen brands build (and destroy) their empires through social media alone. Maybe it is because they don’t think their product is very “social.”

Social Media 86

Social Media B2B Marketing Paid Search Agency Social Marketing 86

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. It’s the perfect network for connecting to customers in real time and building connections. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks.

Traffic 98

Traffic Twitter Tips Ad Building 98