Sprout Social

AUGUST 16, 2021

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? You can also increase engagement with the followers that do participate and share your hashtag within their own posts.

Planning 112

Planning Campaigns Marketing & Strategy Paid Search Agency 112

Sprout Social

AUGUST 24, 2020

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. There’s also confusion over the purpose of a hashtag in marketing.

Social Marketing 144

Social Marketing Marketing & Strategy Keywords Marketing Strategy 144

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Search Marketing 103

Search Marketing Trends Content Marketing & Strategy 103

ClearVoice

AUGUST 9, 2021

While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. The likelihood is you are familiar with how hashtags function, but may not know as much about their history and how to use them effectivel y. The History of the Hashtag.

Case Studies 105

Case Studies Case Study Twitter Practices 105

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Paid Search Agency Video Marketing Classified Ads 131

ClearVoice

JUNE 14, 2023

One of the keys to unlocking Twitter is total hashtag mastery. So what does a good hashtag strategy look like on Twitter in 2023? Building an effective Twitter hashtag strategy in 2023 Hashtags are important because they allow users to group topics and conversations. Research the hashtags that are popular with your niche.

Traffic 52

Traffic Marketing & Strategy Twitter Social Media 52

Search Engine Journal

APRIL 19, 2022

Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. The post Instagram Wants To Make Hashtags More Valuable appeared first on Search Engine Journal.

89

89

Search Engine Journal

NOVEMBER 10, 2021

Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement. The post How To Use Hashtags On Instagram: Everything You Need To Know appeared first on Search Engine Journal.

Social Media 128

Social Media Tips Media Content 128

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices User-Generated Content 98

Biznology

JUNE 28, 2017

Using hashtags on LinkedIn is one of those trends, and here’s how you can use them to your advantage. Weave hashtags into your LinkedIn profile, especially your summary and/or headline. The easiest way to make this change is to turn the keywords in your LinkedIn summary into hashtags. Add hashtags to your LinkedIn Company Pages.

Linkedin 140

Linkedin Effectiveness Keywords Thought Leadership 140

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Marketing & Strategy Content Media 98

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. February 2020 Hashtags.

Social Media 126

Social Media Media Social Marketing Ideal Customer Profiles 126

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. If you're approaching hashtags on @Pinterest in the same way you do on @Instagram, you're doing it wrong. Here's what you need to know about hashtag best practices for @Pinterest.

Traffic 105

Traffic Brand Identity Branding Ad Building 105

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

Linkedin 137

Linkedin Cross-Selling Search Marketing Social Media 137

Convince & Convert

JANUARY 18, 2018

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. Before we get into the nitty-gritty of how to use hashtags, let’s go over how hashtags function on Instagram. Geographically.

Aggregators 139

Aggregators Paid Search Agency Social Media Tagging 139

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

Linkedin 134

Linkedin Twitter Facebook Social Media 134

Sprout Social

AUGUST 27, 2018

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. But knowing.

Twitter 109

Twitter Best Practices Search Marketing Social Marketing 109

Hubspot

SEPTEMBER 24, 2021

One way to reach these audiences is through social media posts and accompanying real estate hashtags. What Are Real Estate Hashtags? Hashtags help social media users find content based on specific topics — you can create them by using the # symbol followed by words, like #realestate. Why Do I Need Real Estate Hashtags?

Best Practices 77

Best Practices Ideal Customer Profiles Social Media Marketing Prospects 77

ConvertKit

MAY 8, 2020

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. I get it—hashtags aren’t exactly new to the social media landscape. Jump ahead.

Top of Funnel 83

Top of Funnel Landing Pages Advertising Funnels CAN-SPAM 83

Sprout Social

DECEMBER 17, 2018

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Step 1: Choose relevant hashtags.

Planning 111

Planning Social Marketing Paid Search Agency Social Media 111

Sprout Social

APRIL 17, 2017

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Why Hashtags? Hashtags drive engagement. Hashtag Analytics Tools.

Analytics 107

Analytics Social Media Social Marketing Search Marketing 107

Buffer

AUGUST 6, 2019

Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Over the years, hashtags have become an important part of any Instagram marketing strategy. By adding hashtags to your content you can help your posts to reach new audiences, boost engagement, and pick up new followers.

Organization 75

Organization Custom Publishing Tools Marketing Strategy 75

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

Social Media 137

Social Media Campaigns Analytics Media 137

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

Effectiveness 111

Effectiveness Social Media Search Marketing Social Marketing 111

Hubspot

APRIL 9, 2018

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. Why Hashtags Are Important.

Search Marketing 101

Search Marketing Hubspot Marketing Funnels Social Media 101

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media B2B Marketing Social Marketing B2B 68

MindFire

JUNE 16, 2021

I’ll show you: [1] Analysis of all 113 posts, stats for each, and examples [2] Which post type gets the most views (this surprised me) [3] The unexpected number of hashtags that seemed to work best After you watch, let’s discuss in the comments: What questions do you have? What would you do differently?

Linkedin 94

Linkedin Research Stats Video Marketing 94

Valasys

MAY 24, 2021

By definition, a hashtag is a word or phrase followed by the hash symbol (#) that is written in a social media post or comment to draw attention to it and make it easier to find. For a basic understanding, hashtags can be categories into three groups. Generic Content Hashtags Brand Specific Hashtags Trending Hashtags.

Social Media 52

Social Media Social Marketing Paid Search Agency Media 52

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Hashtags. Facebook has recently reinstated the option to search for hashtags on Instagram, addressing user privacy concerns that were raised in 2018 by removing personal information from the feed.

Video Marketing 61

Video Marketing Search Marketing Knowledge Base Facebook 61

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

Paid Content 111

Paid Content Search Marketing Keywords Work Management 111

Sprout Social

NOVEMBER 21, 2016

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download.

Social Media 111

Social Media Social Marketing Brand Identity Branding 111

Convince & Convert

MARCH 10, 2014

Identifying the right hashtags is critical when it comes to social monitoring and engagement. Identify the Hashtags of. This allows us to find the conversations where our target audience hangs out. I have developed this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag.

Relevance 167

Relevance Social Media Business Lead Scoring 167

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers. Make them mean something. Be realistic.

Twitter 100

Twitter Social Media Campaigns Social Marketing 100

BenchmarkONE

OCTOBER 15, 2019

The humble pound sign of telephone yore found new life in 2007 when it was repurposed to the almighty hashtag. When incorporated with a short word or phrase, like #tacotuesday or #blessed, the hashtag is used among most major social media platforms to group individual posts into full-blown conversations. The social media juggernaut.

Social Media 60

Social Media Media Effectiveness Social Marketing 60

Oktopost

SEPTEMBER 26, 2019

Some of them are now also available to advocates, such as an emoji picker and hashtag autocomplete. The new autocomplete feature offers trending hashtags, which is a great way to amplify your content reach and help your advocates grow their networks. For Admins. Message Management At Scale.

Trends 79

Trends Email Marketing Social Media Social Marketing 79

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Business 109

Business Social Media Paid Search Agency Work Management 109