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From Clue to Close; Optimizing the Sales Funnel

NuSpark Consulting

SHOW 10 Recorded: May 1,2023 Topic: Optimizing the sales funnel from clue to close A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting.

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Guide to Creating a B2B Marketing Funnel in 2022

B2B Marketing Zone Submitted Articles

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022!


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The Bow Tie Funnel

Heinz Marketing

Most of us marketers are focused on a traditional revenue funnel – cone-shaped with awareness at the top and purchase at the bottom. At the top stage of the funnel, you have prospects who are aware of your brand. This stage is the widest part of the funnel with a large number of leads. What is a Bow Tie Funnel?

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If it’s not a sales funnel, what is it?


Marketers know this as “the sales funnel”. The advent of AI and the avalanche of data has distorted the shape of the funnel. If it is not shaped like a funnel any more, then what is it? Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel.

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100 Pipeline Plays: The Modern Sales Playbook

Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year.

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]


The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel? To maintain engagement in this journey, we need an email marketing funnel.

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Unveiling Meta’s contribution to top-of-funnel relative ROAS


I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. By focusing on the top of the funnel, brands can maximize their investment in Meta.

ROAS 102
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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. The cold call still works.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Achieve full cycle ABM: Moving beyond the top of the funnel. In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Utilize fit, intent and engagement data to maximize your efforts. October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMT

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. These 16 plays are aligned to different stages of the sales funnel. But personalized prospecting is possible at scale with the right resources in place.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.

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Creating B2B Engagement, Not Just B2B Content

Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK

Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel. The solution isn't creating more content—it’s getting the most out of what you have on hand.