experience 
KoMarketing Associates
MARCH 22, 2023
As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.
KoMarketing Associates
APRIL 12, 2023
As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.
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KoMarketing Associates
FEBRUARY 28, 2023
Forrester recently released its “Personalization At Scale: Bring Forth The Customer And Business Benefits of Experience Excellence” report, which looked at how “Experience Leaders” — defined as those who consistently deliver more value to their customers through personalization — achieve success.
KoMarketing Associates
MAY 25, 2022
Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. In general, only 38% admitted that they have fully optimized customer digital experiences, and just 34% said their digital experiences are personalized.
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Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. Why are buyer-facing teams struggling and what can be done about it? For a buyer-facing team, the struggle is also real.
KoMarketing Associates
NOVEMBER 2, 2022
More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers.
KoMarketing Associates
JULY 28, 2021
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX.
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Working to match site visitors with the relevant content they need improves and personalizes the user experience. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. It helps the website owner gain insight to understand their audience better.
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Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole. The right site search solution will help drive traffic by providing relevant results to visitors' search queries.
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MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. However, there are key differences between selling to a customer or business and selling to the government.
Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo
Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details. Advanced search: Narrow the search to find candidates using specialized filters like education, and current company technologies.
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