Search Engine Journal

MAY 27, 2022

The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal. Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.

Ad Exchange 117

Ad Exchange Buyer Personas Ads Advertisements 117

Search Engine Journal

JULY 12, 2021

John Mueller discusses Google's policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.

Relevance 92

Relevance Google SEO 92

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. The post The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year appeared first on Content4Demand.

B2B Marketing 92

B2B Marketing B2B B2B Thought Leadership B2B Sales 92

Search Engine Journal

MARCH 2, 2021

Semrush is announcing an initial public offering of company stock, which will see the SEO software company selling shares on the New York Stock Exchange. The post Semrush to Publicly Sell Shares on New York Stock Exchange via @MattGSouthern appeared first on Search Engine Journal.

SEO 92

SEO Software Companies Tools 92

Smartyads

FEBRUARY 23, 2023

If you have your own SSP+Ad Exchange platform, you've probably wondered how you should measure its effectiveness and what characteristics you should pay attention to. And if you're not asking yourself these questions, it's about time to start. And in this short article, we will explain why.

Ad Exchange 40

Ad Exchange Ads Effectiveness Marketing 40

RebelMouse

JULY 12, 2022

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. Why You Should Care About Signed Exchanges. If you aren’t a developer or an engineer, it can be difficult to wrap your head around the idea of signed exchanges. What’s an LCP score?

Google 52

Google Ad Exchange Case Study Case Studies 52

Martech Advisor

SEPTEMBER 30, 2019

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. An ad exchange is a platform where buyers and sellers can come together to trade digital ad inventory according to their requirements. And what are the different kinds of ad exchanges out there? What Is an Ad Exchange?

Ad Exchange 71

Ad Exchange Ads Examples Mobile Advertising 71

Smartyads

AUGUST 3, 2022

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Ad Exchange Features Ads 52

Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! I’d suggest that you go to the B2B Marketing Exchange website t o check out the list of workshops and sessions. B2B Marketing Exchange! More than 1500 B2B marketers and over 90 sessions in 3 days. If you are interested…. Scottsdale, Arizona.

B2B Marketing 61

B2B Marketing B2B Account Based Marketing B2B Sales 61

Hannon Hill

DECEMBER 19, 2019

That’s why we continue to deliver fully functional examples and starter sites that can be downloaded for free from our Cascade Exchange. We are always striving to provide our customers with ways to do more with less. Take a look at the recently rolled out updates to some of our most popular sites.

Examples 52

Examples 52

Martech Advisor

SEPTEMBER 24, 2019

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. In this article, we will look at the differences between an ad network and ad exchange to clear the confusion.

Ad Exchange 50

Ad Exchange Ads Network Marketing Doubleclick 50

Emplifi

MARCH 5, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Social Media 75

Social Media Media Social Marketing Tips 75

33Across

SEPTEMBER 21, 2018

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

Ad Exchange 48

Ad Exchange Ads Product Features 48

DemandBase

MARCH 12, 2020

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. All good things come to an end, but luckily for all of us, there’s the B2B Sales & Marketing Exchange in Boston to look forward to in August. time at the conference.

B2B Marketing 52

B2B Marketing Account Based Marketing B2B DemandBase 52

Emplifi

MARCH 6, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Social Media 75

Social Media Media Social Marketing Tips 75

Martech Advisor

JANUARY 10, 2020

Compliance with GDPR: General Data Protection Regulation (or GDPR) is a set of guidelines regarding data usage and data exchange. Why FPD Exchange Is Crucial? Thus, an arrangement with trusted partners for FPD exchange helps in maintaining mutually beneficial partnerships. FPD is a valuable source of users' data.

Marketing 64

Marketing Ad Exchange Advertisements Advertising 64

Stevens & Tate

AUGUST 14, 2019

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. But what is an ad exchange, exactly?

Ad Exchange 41

Ad Exchange Ads Mobile Advertising Cost Per Thousand 41

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Content Press 62

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

Media 62

Media Content Press 62

V12 Data

OCTOBER 7, 2019

The Future of Online Advertising – Private Marketplaces versus Open Exchanges. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. Programmatic offers different ways to purchase inventory – either through a private marketplace or an open exchange. Ad Buying of the Future.

Advertisements 40

Advertisements Advertising Ad Exchange Emarketing 40

33Across

NOVEMBER 28, 2018

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and.

Media 48

Media Ad Exchange Ads Marketing 48

33Across

NOVEMBER 28, 2018

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and.

Media 48

Media Ad Exchange Ads Marketing 48

33Across

NOVEMBER 28, 2018

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and.

Media 48

Media Ad Exchange Ads Marketing 48

Televerde

FEBRUARY 7, 2018

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. Media Contact: .

B2B Marketing 61

B2B Marketing B2B B2B Sales Marketing 61

33Across

JULY 30, 2019

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across. The post Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange appeared first on 33Across.

Media 48

Media Content Press Features 48

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard.

Ad Exchange 48

Ad Exchange Advertisements Advertising Ads 48

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard.

Ad Exchange 48

Ad Exchange Advertisements Advertising Ads 48

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard.

Ad Exchange 48

Ad Exchange Advertisements Advertising Ads 48

NuSpark Consulting

OCTOBER 13, 2012

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. An ad exchange is a hub through which ad networks, and some large advertisers or agencies, can trade inventory within a single central marketplace.

Ad Exchange 100

Ad Exchange Display Advertisements Advertising 100

Valasys

JUNE 10, 2021

The post European Commission Adopts New Tools to Facilitate Safe Exchanges of Personal Data appeared first on Valasys Media. The GDPR can continue to be following the norms of the EU Standard Contractual Clauses, while further clarifying the clauses under which they were used.

Tools 52

Tools Personalization Ad Exchange Template 52

DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. DealSignal is proud to support B2BMX as a Gold Sponsor. schedule now.

B2B Marketing 45

B2B Marketing B2B Intent-based Leads Account Based Marketing 45

Marketing Insider Group

MAY 2, 2023

Not only do you have permission to collect this data, but consumers are sharing it with you for their own benefit – usually for a reciprocal exchange of value, like a personalized offer. Offer a free trial or download in exchange for a site visitor’s contact information. This could be for a webinar, class, or event you’re hosting.

ROI 224

ROI Content Trust Marketing Interactive Marketing 224

Content Marketing Institute

APRIL 12, 2023

If consumers find personalized content valuable, they’re likely to exchange their personal data for it. Follow these tips to foster that environment and gain helpful information to create even more customized content. Continue reading →

Content 99

Content Personalization Tips Companies 99

Smartyads

NOVEMBER 3, 2020

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

Ad Exchange 98

Ad Exchange Ads Business Product 98

Outgrow

APRIL 27, 2022

The Podcast – The Artfulness of Value Exchange in Marketing- Drew Neisser. The post Marketer of the Month Podcast – The Artfulness of Value Exchange in Marketing with Drew Neisser appeared first on Outgrow. Saksham Sharda: Hi, everyone. Welcome to another episode of Outgrow’s Marketer of the Month.

Marketing 52

Marketing B2B Marketing B2B Thought Leadership CMO 52

Content Marketing Institute

MARCH 31, 2023

New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robrt Rose explains. Continue reading →

Gartner 91

Gartner Research Marketing Companies 91

NuSpark Consulting

FEBRUARY 26, 2023

A lead magnet is an incentive that marketers offer to potential customers in exchange for their contact information. Lead magnets are a great way to incentivize people to join your email list, as people are often willing to exchange their email address for something of value.

Lead Generation 130

Lead Generation Leads Lead Generation 130