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Chat-Based Development Changes the Build vs Buy Equation

Customer Experience Matrix

The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further. Human developers who can do this are rare and expensive.

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How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

This post identifies 12 pitfalls associated with dashboard development and how to avoid them. As such, dashboard development is typically a deliberate investment, one in which rework and redoes are costly. The 12 Most Prevalent Pitfalls of Dashboard Development and How to Avoid Them. Yes, I Want My Growth Idea.


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Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

However, new research indicates that they are still not fully included in the development of these apps. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

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The Importance of Developing Trust Through Branding

Marketing Insider Group

To be successful in the long run, companies must understand the importance of developing trust through branding and focus on establishing that trust as much as they do on launching new product lines and services. Developing Trust Doesn’t Need to Be Difficult. And at the end of the day, that’s what it’s all about, isn’t it?

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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5 Ways To Develop Your B2B Brand


But how does this connect to B2B brand development? Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Your brand is more than just your logo, it’s a reputation that you have to develop and maintain constantly. Why Is B2B Brand Development Important?

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Report: B2B Tech Marketers Now Developing More Content to Reap Benefits

KoMarketing Associates

As B2B marketers measure the success of their content, new research indicates that those in the tech sector are starting to develop more of it to unlock its full potential. Additionally, 29% are developing three to five times more content than they did just 12 months ago.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. Use Product Management Today’s webinars to earn professional development hours! UX has a critical role in making that future possible.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Best Sales Forecasting Models for Weathering Your Goals

This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. Your future sales forecast? Sunny skies (and success) are just ahead!

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. Use Product Management Today’s webinars to earn professional development hours! But no one tool or method can create a thriving research practice for product managers.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. Use Product Management Today’s webinars to earn professional development hours! February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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11 Email Deliverability Strategies to Reach the Inbox

Data Axle’s deliverability experts developed this guide to help you overcome the challenges that stand in the way of optimal inboxing. Marketers highly value email as an effective, reliable channel to engage with your audience and drive revenue for your company. You’ll learn: The most common deliverability issues and why they happen.

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. Develop a product strategy message. Apply frameworks to define product strategy. Effectively communicate product strategy.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. February 16th, 2022 at 11:00 am PST, 2:00pm EST, 7:00 pm GMT.