Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . With this view, marketers can look at their target audience’s engagement with different siloed marketing channels to the point of purchase or KPI.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Advertisements Advertising 40

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . With this view, marketers can look at their target audience’s engagement with different siloed marketing channels to the point of purchase or KPI.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel De-duping Advertisements 40

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . With this view, marketers can look at their target audience’s engagement with different siloed marketing channels to the point of purchase or KPI.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel De-duping Advertisements 40

Heinz Marketing

AUGUST 5, 2021

Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Predict future outcomes – like ideal customers, account buying stage, and key buying center contacts – with historical and real-time behavioral data.

Account Based Marketing 124

Account Based Marketing ABM B2B DemandBase 124

Engagio

OCTOBER 25, 2017

Ongoing management of data (de-duping, enriching, etc.). Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. In most companies, Marketing Operations handles these tasks.

Account Based Marketing 80

Account Based Marketing ABM De-duping Marketing 80

LeanData

JUNE 22, 2017

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. I knew those challenges were preventing us from growing even faster. It was hardly a fast way to scale! Then I met Evan Liang.

De-duping 40

De-duping De-duplication Marketo Eloqua 40

LeanData

JUNE 22, 2017

But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. I knew those challenges were preventing us from growing even faster. It was hardly a fast way to scale! Then I met Evan Liang.

De-duping 40

De-duping De-duplication Marketo Eloqua 40

SalesIntel

AUGUST 13, 2021

Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date.

Tools 52

Tools B2B Sales Marketing Prospects De-duping 52

chiefmartech

DECEMBER 21, 2015

These marketing stacks are increasingly “rationalized” — i.e., they are implemented with a clear division of responsibility, de-duped use cases, a workable data interchange strategy, and an overall economy of architecture (as few products needed to achieve success, but no fewer).

Account Based Marketing 160

Account Based Marketing Marketing ABM Interactive Marketing 160

SalesIntel

FEBRUARY 8, 2023

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. Your representatives can pursue the most critical customers first and maximize the likelihood of closing.

B2B 52

B2B B2B Sales De-duplication B2B Marketing 52

SalesIntel

OCTOBER 1, 2021

You can even de-dupe records before pushing them. With sales intelligence tools like SalesIntel, users can push leads, contacts, and accounts into the CRM from SalesIntel. Find your ideal accounts and decision-makers, map the data to your CRM fields and push the data you need directly into the CRM. Calling Tools Integration.

CRM 98

CRM Tools B2B Sales Marketing Prospects 98

Terminus

JANUARY 22, 2021

Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. It may just seem like an inconvenience, but it’s actually costing your company. Sure, it’s never going to be perfect, but it can be a lot better than what it is. And it’s not that complicated to fix the problem.

Account Based Marketing 34

Account Based Marketing ABM De-duping De-duplication 34

ClickZ

JULY 22, 2020

If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

Tools 75

Tools Touchpoints Marketing Prospects De-duping 75

Engagio

OCTOBER 20, 2020

But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. Never rely on a single source. Outsourcing. This is a great way to get quality leads at a fraction of the price.

Account Based Marketing 114

Account Based Marketing ABM Contact Marketing Intent Data 114

Engagio

SEPTEMBER 9, 2020

Ongoing management of data (de-duping, enriching, etc.). Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Who drives orchestrated play strategy and execution?

Account Based Marketing 125

Account Based Marketing ABM Marketing Strategy B2B Sales 125

LeanData

JUNE 24, 2014

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duplication 40

De-duplication De-duping Funnel Advertising Multi-Channel 40

LeanData

JUNE 24, 2014

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duplication 40

De-duplication De-duping Funnel Advertising Multi-Channel 40

Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Automating these functions ensures a clean, quality baseline and saves a lot of time. A Data-Based Ideal Customer Profile.

Zoominfo 189

Zoominfo Marketing Prospects B2B Sales Intent Data 189

Hinge Marketing

OCTOBER 10, 2019

Scott Brinker, VP, Platform Ecosystem at HubSpot & Program Chair of MarTec: “When it comes to marketing technology we have gone from ‘suite versus best-of-breed’ to open platform ecosystems with certified apps/tools that are designed to plug into the platform for actions such as influencer marketing, database record de-duping, and so much more.

B2B 91

B2B Service B2B Thought Leadership B2B Marketing 91

seo.co

OCTOBER 24, 2022

2) Google may decide it’s such a blatant attempt at gaming the system that it completely de-indexes my entire website from all search results. When users perform search queries in the search engines, that particular piece of content will display as a result for relevant queries, and the other URLs in the dupe cluster will not.

Marketing Websites 111

Marketing Websites Content De-duplication Domain 111

Adobe Experience Cloud Blog

MARCH 26, 2015

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. A clean database can help you properly segment, target, and track your programs.

Marketing 48

Marketing De-duping B2B Thought Leadership B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. You also will want to define standards, data, procedures, and systems. Capture: make sure you have a lead management system in place to ensure that you are capturing necessary lead information.

Lead Management 48

Lead Management CMO Leads Lead 48

ConvertKit

OCTOBER 30, 2018

Did you sign up for something and later realize it had been through an undisclosed affiliate link, so you felt duped? The best way to do that is to always ‘de-jargon’ your language around affiliate marketing so that your audience will understand it.

Product 91

Product Email Marketing Marketing Strategy De-duping 91

LeanData

NOVEMBER 2, 2022

How good are you at solving mysteries? Here are your clues: Clue #1 — Your sales reps are complaining about making calls to prospects who have moved on from their companies. Clue #2 — Your opportunity pipeline is overflowing with deals with inaccurate close dates. Clue #3 — The number of contact records in your CRM seems inflated.

Data Hygiene 98

Data Hygiene CRM Marketing Strategy Marketing Prospects 98

Datafusion Solutions

AUGUST 21, 2020

It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company. This saves you hours so you can focus more on selling and reaching those ideal customers.

B2B 59

B2B Account Based Marketing B2B Sales B2B Marketing 59

Moz

SEPTEMBER 13, 2020

After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list. It can be used to discover what keywords your website is currently ranking for, and what keywords are performing better/worse over a period of time. (If Cost: It’s free!

SEO 64

SEO Optimization Keywords Search Marketing 64

DemandBase

OCTOBER 20, 2020

Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. Diversify your vendors – You want more than one. Outsourcing. This is a great way to get quality leads at a fraction of the price.

Account Based Marketing 52

Account Based Marketing ABM Contact Marketing Intent Data 52

accelerate agency

DECEMBER 7, 2021

Those whose experience with SEO stretches back a decade or so will recognize how much things have changed and how the keyword stuffing that was once de rigueur is now counter-productive, as Google punishes sites that try it. This is what Google has been trying to get away from, and passage indexing is part of that ongoing shift.

Google 52

Google SERP SEO Keywords 52

accelerate agency

DECEMBER 7, 2021

Those whose experience with SEO stretches back a decade or so will recognize how much things have changed and how the keyword stuffing that was once de rigueur is now counter-productive, as Google punishes sites that try it. . This is what Google has been trying to get away from, and passage indexing is part of that ongoing shift.

Google 52

Google SERP SEO Keywords 52

ANNUITAS

OCTOBER 6, 2010

Make sure you define a process for how data is compiled , segmented, and de-duped. The lesson in all of this is to be sure you have a process whereby your data is managed. Even the best nurturing campaign cannot overcome bad data. Define your hygiene strategy and data control policy to ensure ongoing integrity.

Lead Nurturing 100

Lead Nurturing Lead Qualification Marketing Funnels Buying Cycle 100

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Automating these functions ensures a clean, quality baseline and saves a lot of time. A data-based Ideal Customer Profile.

Marketing Prospects 153

Marketing Prospects B2B Sales Intent Data Contact Marketing 153

seo.co

NOVEMBER 5, 2021

It also offers the ability to manipulate lists of URLs in useful ways, such as stripping URLs to their root domain, and de-duping URLs by domain. It scrapes Google search results to return real results based on sets of user-defined search queries.

Online Marketing 98

Online Marketing Tools Marketing SEO 98

seo.co

NOVEMBER 5, 2021

It also offers the ability to manipulate lists of URLs in useful ways, such as stripping URLs to their root domain, and de-duping URLs by domain. It scrapes Google search results to return real results based on sets of user-defined search queries.

Online Marketing 87

Online Marketing Tools Marketing SEO 87

chiefmartech

MARCH 21, 2016

I estimate the de-duped count of logos is closer to 3,500 — approximately 87% growth over last year. But given space constraints, I was still pretty miserly about putting most companies in only one category — usually the one that seemed to be primarily represented on the home page of their website.

Marketing 40

Marketing De-duping Interactive Marketing Vendors 40

Hubspot

FEBRUARY 15, 2018

One of the great features of this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. You might know it by its original name, EasilyDo. It will even pull in information from your email about package deliveries and flight itineraries.

Best Practices 77

Best Practices De-duping De-duplication Hubspot 77

Hootsuite

SEPTEMBER 15, 2022

You don’t need to know everything, but you should pay attention to what’s going on, so you’re less likely to be duped. If you rise above the situation and communicate with poise , you can de-escalate a problem quickly. And if you’re ever confused, some resources can help. you are a toaster.

Social Media 29

Social Media Media Tips Internet Marketing 29

Content Standard

APRIL 22, 2015

There are many tools to help de-dupe your database (i.e. .” Sending a weekly “cleanup” report every Thursday morning from the department head will inspire their reports to make edits to their pipeline since they know it’s being inspected on a consistent basis. Duplicate leads.

ROI 40

ROI Content Marketing Touchpoints 40