Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. With Google Ads, law firms only pay when someone clicks on their ad.

Advertisements 78

Advertisements Advertising PPC User-Generated Content 78

Martech

APRIL 26, 2023

Register today for From “Clicks to Conversions: Drive Performance with Marketing AI, ” presented by Pecan. Click here to view more MarTech webinars. The post From clicks to conversions: Drive performance with marketing AI appeared first on MarTech.

Conversion 87

Conversion Marketing Advertisements Advertising 87

Go Beyond SEO

APRIL 14, 2022

Vague or off-beat titles may be fun to write–and you may even call yourself clever for writing them–but those titles do not get clicked on. If you want a click-worthy headline, make it clear and easy to read in under two seconds, preferably 70 characters or less–unlike the above example. You’ve got to give it your best shot.

SEO 145

SEO Tips Small Business Marketing Search Marketing 145

SEMrush

DECEMBER 2, 2022

Find out how to calculate cost per click—the price you pay for each click on your pay-per-click (PPC) ads.

CPC 125

CPC Cost PPC Pricing 125

Stevens & Tate

OCTOBER 21, 2022

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though.

Urgency Marketing 92

Urgency Marketing Click Rate Contact Marketing Landing Pages 92

Search Engine Journal

SEPTEMBER 9, 2022

Learn the basics of cost per click bidding, why it's important, and when to use it. The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

CPC 104

CPC Cost PPC Media 104

Hootsuite

MARCH 20, 2023

Did you know that running Facebook cost-per-click advertising campaigns opens up your business to reach a potential audience of 2.11 Now under the Meta umbrella, Facebook cost-per-click advertising has long been a trusted strategy for growth when combined with organic content. What is cost-per-click advertising on Facebook?

Facebook 72

Facebook CPC Cost Click Rate 72

Bannersnack

JULY 5, 2022

The post Whitepaper: What Clicks with Gen Z appeared first on Creatopy Blog. Almost 50% of them are online almost all the time, whether they use social media (their primary means of communication), text, shop, or watch streaming content. Given all of this, we wanted to dig inside […].

Social Media 98

Social Media Advertisements Advertising Media 98

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Let’s dive in.

Keywords 98

Keywords SEO Click Rate Search Marketing 98

SendGrid

AUGUST 10, 2022

Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid. Want to know how to ensure secured embedded links when you send email?

Optimization 77

Optimization Email Marketing Practices Best Practices 77

Optinmonster

MAY 18, 2020

That’s “earnings per click.” ” Without earnings per click, you’ll never reach your full potential as an affiliate marketer. We’re going to teach you: What earnings per click means. How to calculate earnings per click. Thing Two is also cool, but its cost per click is only $1.

CPC 145

CPC Marketing Landing Pages Email Marketing 145

Search Engine Journal

JULY 6, 2022

Go beyond the usual "Click here" or "Learn more." The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared first on Search Engine Journal. Here's how to get users motivated with more engaging CTAs.

Optimization 105

Optimization SEO 105

Adobe Experience Cloud Blog

MAY 14, 2018

The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience. But too many marketers forget that the ad is only the first impression—known as the “pre-click experience.”. What happens next is called the “post-click experience.”. Message Match.

Optimization 134

Optimization Landing Pages Marketing Prospects Trust Marketing 134

seo.co

NOVEMBER 1, 2021

Because the fact is, meta descriptions can be the key to getting users to click through to your site from the search results page. Does it entice you to click through? I’d click that one. Yes, they could click on it and change the content, but most users won’t bother to do that. How Valuable is a Single Click?

Click Rate 92

Click Rate CTR Search Marketing Long Tail Marketing 92

Content Marketing Institute

JULY 21, 2022

But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. No one’s saying you can stop paying attention to SEO. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. Continue reading →

Content Marketing 131

Content Marketing SEO SERP Content 131

Search Engine Journal

OCTOBER 4, 2022

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. The post Click Bots and Fake Traffic Cost Online Advertisers $35 Billion appeared first on Search Engine Journal.

Traffic 104

Traffic Advertisements Advertising PPC 104

Salesforce Marketing Cloud

MARCH 30, 2023

In either case, you have just a few seconds to capture your reader’s attention and get them to click. Often, I find they’ll click through to remind themselves of what I talked about and why it piqued their interest. My colleague Cherilynn Castleman , managing partner at CGI Executive Coaching, recommends using only six or seven words.

Marketing Prospects 98

Marketing Prospects Email Marketing Open Rate Click Rate 98

Unbounce

MARCH 1, 2022

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. Let’s first take a look at how click tracking works. What Is Click Tracking? 3 Ways Click Tracking Helps Optimize Your Landing Page.

Landing Pages 97

Landing Pages Optimization Click Rate PPC 97

Search Engine Journal

OCTOBER 10, 2021

What is click depth and can it help you rank higher in Google search results? The post Click Depth: Is It a Google Ranking Factor? Learn why some think it's a ranking factor here. appeared first on Search Engine Journal.

Google 128

Google SEO 128

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Abandoned cart and welcome emails also had the highest revenue per click for first purchase and conversion at $34.82 Abandoned cart notifications had a 23.9% respectively.

Click Rate 95

Click Rate Purchase Trigger Marketing Email Marketing 95

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute. But these five ideas will help you navigate the channel to get the traffic to your site.

Organic Leads 144

Organic Leads Advertising Channels Organization Leads 144

DAGMAR Marketing

NOVEMBER 17, 2021

Learn more about the differences between Local Services Ads, that use the pay-per-lead model, and pay-per-click. They can be displayed in several places such as at the top of search results, above organic results, and even above pay-per-click Google Ads. What are Pay-Per-Click Ads? What are Local Services Ads? Types of PPC Ads.

Ads 104

Ads PPC Service Keywords 104

Content Marketing Institute

JUNE 9, 2021

Fewer than half of Google searches now result in a click. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Continue reading → The post Do You Really Want a Zero-Click Ranking on Google? But that doesn’t mean you should give up on SEO. Here’s how to build it.

Google 119

Google Search Marketing SEO Content Marketing 119

Contently

FEBRUARY 20, 2019

“I was hoping it was going to get a lot of clicks,” she said. “I It was getting more views and more clicks than any of our articles before. ” Hate clicks, then, fall under the umbrella of the take. The diminishing return of hate clicks. I’m sure some people will probably agree with this opinion.”

Opinions 146

Opinions Youtube Content Brand Identity 146

Search Engine Journal

AUGUST 26, 2022

Can't explain a sudden dip in click performance? The post 4 Reasons Click Volume Decreases & What To Do appeared first on Search Engine Journal. Here are some of the common reasons to help identify the cause.

PPC 88

PPC Advertisements Advertising 88

Optinmonster

APRIL 13, 2022

A good headline will increase your chances of getting more clicks on Google Search and more people will end up visiting your site. And then click on the Analyze Headline button. List of 700+ Power Words can help you outrank your competitors and increase your chances of getting clicks manifold. Next, simply enter your SEO title.

Classified Ads 129

Classified Ads Click Rate Clickthrough Tools 129

Search Engine Journal

OCTOBER 7, 2022

The post How To Lower Average Cost Per Click appeared first on Search Engine Journal. In this month's Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.

CPC 86

CPC PPC Cost Campaigns 86

SEMrush

OCTOBER 19, 2022

Learn how to avoid zero-click searches in your SEO strategy and find easier SEO wins using Semrush filters.

Traffic 88

Traffic SEO Keywords Research 88

Search Engine Journal

JUNE 24, 2022

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal. Here's what they found.

Keywords 115

Keywords Google Studies Marketing Websites 115

Net-Results

OCTOBER 14, 2020

As Digital Marketers, some of our greatest challenges revolve around email increasing open rates and click-through rates. Now, let’s get to work and get into how to increase open and click-through rates! Based on open rate and click-through rate, you’ll be able to find that sweet spot for all upcoming email communications.

Click Rate 98

Click Rate Open Rate Email Marketing Deliverability 98

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You’re not gonna click on that ad, right? Instead, you’ve gotta write copy that encourages visitors to click. Your ad’s design grabs a person’s attention, but it’s up to the copy to convince them to click. Why Ad Copy Matters.

Ads 108

Ads Advertising Funnels Digital Marketing Funnels Landing Pages 108

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

Click Fraud 88

Click Fraud Ads Features Click Rate 88

seo.co

FEBRUARY 27, 2022

This description informs a reader of what they might expect should they decide to click through , and could either persuade or dissuade that user from clicking accordingly. Rich snippets are highly important for attracting more links (instead of manually building links ) and clicks from your search rankings. Increasing traffic.

Link Building 96

Link Building SEO SERP Ad Building 96

Optinmonster

SEPTEMBER 23, 2020

Are you trying to figure out how to trigger a popup form on a button click but not sure the best way to do it? Making a popup that appears on the click of a button can be a powerful way to boost conversions. Why Open a Popup on a Button Click. How to Trigger a Popup on a Button Click.

Trigger Marketing 120

Trigger Marketing Template Email Marketing Campaigns 120

Search Engine Journal

JULY 20, 2021

Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared first on Search Engine Journal.

Features 98

Features SEO 98

MarketMuse

NOVEMBER 11, 2021

An introduction to click models for web search and their impact on search engine optimization.

SEO 111

SEO Optimization 111