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Why Your B2B Marketing Should Feature Case Studies


One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

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8 Surprising B2B Use Cases for Chatbots

The Point

And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. 8 Surprising B2B Use Cases for Chatbots Click To Tweet. The post 8 Surprising B2B Use Cases for Chatbots appeared first on The Point. Driving Blog & Newsletter Subscriptions.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

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The Marketer’s Guide to B2B Swag Strategy

Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started? Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more.

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HG Use Case: $4.8B Cloud Services Opportunity

HG Data

The post HG Use Case: $4.8B In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, demonstrates how Technology Intelligence from HG Insights enabled one of his clients to uncover a $4.8B cloud services opportunity in the finance and insurance sector. Cloud Services Opportunity appeared first on HG Insights.

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Marketing use cases for data clean rooms


What are current and emerging use cases for DCRs? Emerging use cases include: Attribution; ROI measurement and modeling; Mixed media modeling and Predictive analytics. The post Marketing use cases for data clean rooms appeared first on MarTech. Register and watch The MarTech Conference here. Get MarTech! In your inbox.

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5 Key Elements for Building a Successful Data-Driven Product

Real-world case studies from companies who license data to fuel industry-leading products. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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Omnichannel is Multichannel 2.0

A unique case-study, complete with hard metrics and step-by-step process breakdown. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging. Today’s consumers have evolved.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

How is a marketer supposed to make the business case for better content marketing? How to make a strong business case for industrial content marketing and get buy-in from your C-Suite. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! and win (or keep!)

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The Business Case and Playbook for Data-Driven Sales Coaching

Aragon cites the new work environment as the main driver behind increased demand for “more investment in daily learning and coaching,” saying: “Enterprises that do not have an SCL (Sales Coaching & Learning) offering are often at a disadvantage, because it forces sales managers to play the role of both coach, manager, and trainer—often all at the same (..)

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Using proven strategies and successful case studies, he will cover: Setting up a front-end system that effectively captures and acquires prospects; Creating a lead nurture program that can double your results without increasing costs; How to identify and isolate any points of failure. April 29, 2020 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.

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What Is the Gemini Effect in B2B Marketing?

B2B business-client relationships are often more complex than those in the consumer world.

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The Retailer’s Playbook for Customer Acquisition

The playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success. Download now!

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Alternatives to PPM Tools for Today's Anywhere Workforce

What’s in the eBook: Assessing your use cases. The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. Identify what features align with your needs. Your definitive CWM checklist.