Sprout Social

SEPTEMBER 14, 2023

Part of your TikTok marketing strategy should focus on building a following, but the most important part should emphasize how to get more views on TikTok. More views mean more engagement; more engagement means building a solid social media following. TikTok hashtags are used similarly—but can also be used for trends and challenges.

Tactics 90

Tactics Social Media Viral Marketing User-Generated Content 90

Sprout Social

NOVEMBER 14, 2023

According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Work Management 115

Work Management Paid Search Agency Marketing & Strategy Marketing Management 115

Marketing Insider Group

JUNE 16, 2021

Keep hashtags short – under six characters whenever possible. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Use one or two hashtags to engage in more extensive discussions. Consider creating your own branded hashtags to use consistently (e.g., Add up to 3-5 relevant hashtags.

Social Media 262

Social Media Media Content Social Marketing 262

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Planning 138

Planning Campaigns Paid Search Agency Examples 138

Sprout Social

MAY 4, 2022

Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each. Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. What are TikTok challenges?

Brand Identity 105

Brand Identity Branding User-Generated Content Trends 105

Sprout Social

MARCH 3, 2022

TikTok hashtags. This post will explore in-depth what TikTok hashtags are, why you should use them and how you can leverage them. What are TikTok hashtags? TikTok hashtags help to categorize video content uploaded to the platform so users can find it easily. Benefits of using hashtags in your TikTok strategy.

Search Marketing 107

Search Marketing Trends Content Marketing & Strategy 107

Sprout Social

JULY 27, 2022

With nearly 230 million daily active users, Twitter is a powerful way to amplify your message and showcase your brand. The handle embed also allows you to add Follow, Mention or Hashtag buttons. Embedded #hashtag button. It has one function: to enable your website visitors to Tweet about a given hashtag from your website.

Twitter 137

Twitter Marketing Websites Ideal Customer Profiles Social Media 137

Marketing Insider Group

SEPTEMBER 20, 2021

Businesses shouldn’t assume their general customer demographics will match their social audiences exactly, but knowing who buys from you can provide insight into who might be interested, where they congregate, hashtags they respond strongly to, and more. Define Your Social Media Goals.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

Marketing Insider Group

JANUARY 21, 2021

That’s true for the value they bring, the work they do, and the relationships they build. Simply put, employee advocacy occurs when your team promotes your brand on social media. You also have to present to employees the benefits it provides for their professional development and the brand. People or brands?

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Social Marketing 299

Sprout Social

AUGUST 16, 2021

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? This is a great way to generate awareness around a brand, product, launch, event and more. Build brand awareness.

Planning 115

Planning Campaigns Marketing & Strategy Paid Search Agency 115

ClearVoice

SEPTEMBER 20, 2021

During our hashtag series, we’ve discussed the history of hashtags and the effectiveness of using them in your content on various platforms for amplified visibility, organic discovery, and aligning with other like-minded users. Similar to the others, hashtags on Facebook are great for adding reach to your content organically.

Facebook 98

Facebook Practices Best Practices User-Generated Content 98

Contently

JANUARY 20, 2023

UGC leverages the voices and experiences of real people to promote your brand. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. Awareness Beyond trust, UGC can also increase brand awareness and reach.

User-Generated Content 141

User-Generated Content PR Content Generation 141

ClearVoice

JUNE 14, 2023

One of the keys to unlocking Twitter is total hashtag mastery. So what does a good hashtag strategy look like on Twitter in 2023? Building an effective Twitter hashtag strategy in 2023 Hashtags are important because they allow users to group topics and conversations. There are different hashtag types you can use.

Traffic 52

Traffic Marketing & Strategy Twitter Social Media 52

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. However, it is far more difficult for brands to engage and connect with emerging customer segments and demographic groups.

Work Management 353

Work Management Business Marketing Management Advertising Agencies 353

ClearVoice

AUGUST 9, 2021

Each post, tweet, or piece of content is designed to build an audience, nurture or engage a community, with the goal to convert followers into customers. While social media is one of the most effective marketing mediums for gaining, retaining, and converting your audience, hashtags are the key to organic growth. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Practices 105

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. But make sure your content is relevant and helpful, or your increased activity may actually damage your brand.

Tools 193

Tools Social Media Digital Marketing Funnels Social Marketing 193

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness?

Marketing & Strategy 126

Marketing & Strategy Brand Identity Branding Top of Funnel 126

ClearVoice

AUGUST 16, 2021

If you’re following this series, you’re now aware of the fundamentals of Hashtag best practices. However, with each platform, there are unique hashtag practices that either make or break your user experience and organic discovery. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Webbiquity

JUNE 25, 2021

Prospect engagement is the key to building brand awareness and moving leads along the path to conversion. When done well, such campaigns can keep your brand top of mind for an extended time. Understanding consumer responses and mindsets is key to helping you build winning strategies. Embrace Influencers.

Campaigns 213

Campaigns Marketing & Strategy Marketing Marketing Prospects 213

ClearVoice

JULY 30, 2021

In the world of social media, there are certain elements everyone thinks of with social media content, including creative images, compelling copy, and engaging hashtags. Before we dive into the fundamentals of hashtags, let’s first begin with the history of the hashtag. By doing so, you’ve just created a hashtag.

Social Media 98

Social Media Marketing & Strategy Content Media 98

Anyword

SEPTEMBER 22, 2022

It’s all about building a strong relationship between you and your customers. The FTC puts regulations in place for consumer protection as they interact with businesses and brands. And not to mention the damage to your brand reputation that would unfold should these penalties be severe. How to Disclose Affiliate Links Properly.

Content 98

Content Trust Marketing Paid Search Agency Social Media 98

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 122

Marketing AI Paid Content Planning Marketing Strategy 122

Sharpspring

OCTOBER 11, 2021

These days, brand monitoring and social listening is something that can and should be automated. The bigger the brand, the more social media mentions it will generate on a daily basis. On the other hand, any brand’s growth can be judged by the growth of social media mentions that include it. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Social Media 115

Social Media Examples Media Paid Search Agency 115

Sprout Social

JANUARY 5, 2022

That said, Instagram’s native tools leave a lot to be desired for brands. Instagram tools for hashtags, listening and trendspotting. Instagram publishing tools are a must-have for brands, businesses and influencers alike. Instagram editing tools for photos, videos, Stories and Reels. Sprout Social. Strategic scheduling.

Tools 128

Tools Landing Pages Best Practices Custom Publishing 128

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights.

Analytics 82

Analytics Conversion Marketing AI Brand Identity 82

Sprout Social

SEPTEMBER 28, 2023

Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. The AI Assistant even provides strategic hashtag recommendations to get your content in front of the right audience. You can build a prospecting sequence using certain LinkedIn actions and time delays.

Linkedin 101

Linkedin Automation Tools Top of Funnel 101

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Paid Search Agency Video Marketing Classified Ads 131

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. How to build a word of mouth marketing strategy: 8 tactics and examples. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. The reality?

Word of Mouth 132

Word of Mouth Paid Content Work Management Paid Search Agency 132

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . More importantly , brands must react to all of the above. The problem?

Social Media 120

Social Media Media Campaigns Tools 120

Sprout Social

FEBRUARY 22, 2021

Seventy-nine percent of B2B marketers say social supports their goals of building thought leadership and strengthening customer relationships. As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. Embrace the hashtag.

Social Media 132

Social Media B2B B2B Thought Leadership B2B Marketing 132

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. Understanding how the TikTok algorithm works is key to making this platform work for your brand. The information on the video itself such as captions, hashtags and sounds also helps TikTok understand how to rank the content.

Keywords 118

Keywords Video Marketing Content Social Media 118

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. Personalize your trend page.

Paid Content 123

Paid Content Twitter Trends Planning 123

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. In this article, we’ll discuss some of the most effective techniques in viral marketing to help boost brand awareness and conversion rates. billion monthly active users as of 2023. billion monthly active users.

Viral Marketing 62

Viral Marketing Planning Advertising Agencies Work Management 62

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags. Do you take care of plants really well?)

SEO 109

SEO Keywords Social Media Optimization 109

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level.

Effectiveness 126

Effectiveness Business Advertising Agencies User-Generated Content 126

Convince & Convert

JANUARY 18, 2018

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. Before we get into the nitty-gritty of how to use hashtags, let’s go over how hashtags function on Instagram. Geographically.

Aggregators 139

Aggregators Paid Search Agency Social Media Tagging 139