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12 Essential Benchmarks for Understanding The B2B Buyers’ Journey

KoMarketing Associates

The benchmarks and strategies that worked just a few years ago might not have the same impact today. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The problem is, many B2B marketers aren’t tracking the right benchmarks. Discovery stage.

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.


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2023 Social Media Benchmarks + How to Use Them in Marketing


That’s where social media benchmarks come in. Keep reading to learn more about the process of social media benchmarking. This post includes up-to-date benchmarks for key industries to help you understand how your social results stack up right now. What is a social media benchmark? How to find social media benchmarks.

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Sales and Marketing Software Leader, Benchmark Email, Launches AI-Powered Suite of Tools

Benchmark Email

SAINT LOUIS, MO, Aug 2, 2022– Benchmark Email, a subsidiary of Polaris Software LLC, today announced the release of Smart Content, the second in their new suite of artificial intelligence features.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. adults actively seek and follow sustainability issues.

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The Top Benchmark Email Integrations

Benchmark Email

At Benchmark Email, we go all out to ensure the success of your email campaigns. … The post The Top Benchmark Email Integrations appeared first on Benchmark Email. … The post The Top Benchmark Email Integrations appeared first on Benchmark Email.

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Why You Need Keyword Benchmarking in your SEO Strategy


Rather than being reactive with your SEO efforts, why not prioritize benchmarking in your content marketing strategy? What is SEO benchmarking? A benchmark is a standard used to measure performance, typically in business. What benchmarking is not. Benchmarking is not chasing every algorithm change.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results. All registrants will receive a recording, so be sure to register even if you can’t make it live.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

How to develop benchmarks for your inbound culture. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel. How to secure organizational buy-in (and cooperation!).